Uncategorized
5 AI Myths Exposed: Using Artificial Intelligence in Healthcare Content Marketing
The term “Artificial Intelligence (AI)” is becoming both a buzzword and a frontier of technological innovation, and with it, a lot of misconceptions are on the rise. Myths about AI’s potential and growing effects are beginning to eclipse the real information about its application. We want to dispel some widespread misconceptions about AI with data-driven…
Read MoreHow Long Does It Take Healthcare SEO to Work?
The impact and effectiveness of Search Engine Optimization, or SEO, is constantly changing. Unlike more immediate marketing strategies like digital ads, SEO is a long-term investment with results typically showing up over months or years of consistency. When it comes to healthcare SEO there are many steps involved, while our approach might be different than…
Read MoreThe Cost of Effective Healthcare Marketing
As a healthcare digital marketing agency, the most common question we get asked the most is “How much does healthcare marketing cost?” We know that for those in the healthcare industry, you have tight budgets and it can be overwhelming to not only understand the different marketing strategies and their costs can be overwhelming. However,…
Read MoreInbound and Outbound Approaches in Healthcare Marketing: Tailoring Strategies for Effective Engagement
Competing for patient attention is fierce in the healthcare space. Being able to understand and effectively utilize healthcare marketing strategies is crucial for the success of clinics everywhere. As medical practices try to navigate this landscape, it’s important to make sure that two predominant marketing strategies are being utilized: Inbound and Outbound Marketing. Each of…
Read More5 Key Google Ranking Factors for a Successful Medical SEO Strategy
The digital landscape for healthcare marketing is competitive as everyone is vying for a top spot in Google’s search results and having a refined medical SEO strategy is a must. It’s important to understand the important ranking factors that can help your clinic get to the top spots. While Google is discreet about the precise…
Read MoreUnlock the Potential of Healthcare Advertising: Local Service Ads
In today’s digital age, the healthcare industry is constantly changing to embrace online platforms for advertising and patient engagement. Recent statistics indicate that spending for healthcare advertising is expected to grow by 15% in the next year. For clinics looking to adapt and thrive in this landscape, implementing Local Service Ads (LSAs) are an important…
Read MoreHow To Use Canva for your Healthcare Marketing (Without Being a Design Expert)
With today’s healthcare marketing strategies being heavily influenced by visual content it’s important that clinics take advantage of this. Having engaging visuals are a great way to connect with patients as it creates trust and credibility with your clinic’s services. It can also help break down complex medical jargon into comprehensible, easy-to-read information. In fact,…
Read More5 Most Important Tips to Improving Patient Experience
Setting Up Your Medical Practice’s Website for ConversionsOne of the most important keys to success in the healthcare space is providing exceptional patient experience! It is critical for medical professionals to put patient engagement and satisfaction first to keep patients coming back to their clinic. In this article, we’ll look at five helpful suggestions for…
Read MoreA Definitive Guide to Google Ads for Healthcare Clinics
It doesn’t matter how excellent your healthcare clinic is if no one knows about you. This Google Ads for Healthcare Clinics can help. The good news is that there are many ways to get information about your clinic out into the world; you could purchase a giant billboard or advertise in your local newspaper. Are…
Read MoreUsing Video in Your Urgent Care Marketing
As an urgent care provider, you know that competition is fierce in the healthcare industry. With so many different practices and healthcare providers vying for patients’ attention, it can be challenging to stand out from the crowd. One way to set yourself apart and increase visibility is by using video marketing to promote your urgent…
Read More