Ep. 234: AI vs. Marketing Agencies: What Urgent Care Owners Need to Know

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Hey, what's going on everybody? You're listening to another episode of Walk-Ins. Welcome with Nick and Michael and I have come to discover that there are three types of homeowners. There's the ones that like to mow their own yard. There are people that like to hire someone else to mow their yard. And then there's people who don't give a rip about their yard.

Feels about right. am the first one. I am transitioning because I'm tired of buying lawn mowers. Wasting my time. Did that other one finally break? Yeah. So the DeWalt one sucked, right? The battery one. The battery sucked. I hated the battery one. Screw that. So we bought my mother-in-law's tried and true Toro that never breaks. The Toros are good. One use. One use. And broke? Yes. I'm convinced something happened. I can fix it.

Come on over, man. I like working on small engines. come on, I got a small engine for you, But seriously, three types that like you either like mowing your yard, you don't like mowing your yard, you hire somebody to do it, or you don't like mowing your yard and you just don't give a rippin. You're not going to do it right until the city sends you an ordinance or the HOA sends you hate mail. I would not mow my yard just to piss off my HOA though. I have no problem with that. And welcome to today's episode.

Let's juxtapose that to fire your digital marketing agency. J.K. Maybe. No, ⁓ I guess you're, know, Connor graduating and all this stuff. You're losing your mowing guy anyway. No, I got two more right back after back. I got years of mowage left. That's not it. Plus, I actually like the satisfaction of mowing a yard, although I think it's a complete waste of my time. ⁓

manufactured American dream. is not. It is not my dream. I do not like. Want to do it ever. I've never been in like in the mood to mow my yard. Now, when I've been ⁓ for my shed stories, but I'm building a shed right now because my dad's going to give me his old zero turn because I haven't pushed mowing my yard for 10 years. Right. And I'd love to like not push anymore. It's time to get a rider. Yeah. So here's the thing, y'all.

I talk in jest. it or not, I am making a point with all of this and you'll see it unfold over time throughout. There are clinics who like to ⁓ do their own marketing. There are clinics that like to hire an agency to do their marketing. And then there are clinics who do no marketing at all and they just throw caution to the wind and they're like, who cares? Let's see what happens. If I built it, they will come, which was totally correct during COVID. Correct. Exactly.

Yeah, but that no longer is a thing. And I want to talk about something that's happening. Michael, I know you're getting the ads for it consistently. I'm getting pummeled with it, which means us being in the marketing agency and you, the clinic owner, y'all are getting pummeled with it. the headline is this, just simply fire your marketing agency. Yes. Like let our AI bots or agents do it for you. And we're going to unpack all of that in today's episode.

will tell you the first thing that I noticed when I went and looked at these different agencies that sell you an agent that's an AI agent to do your marketing for you actually cost more than what we charge. Yeah, that was more money. like what I remember running into one at the UCA and I was like, this is very interesting. We pulled the price and like, well, what's the advantage here? Yeah. Yes, AI can do anyway. Yeah, the cost was very, there's a big hidden cost in AI. I think a lot of people

assume it's like the internet, it should all be free. I'm spending a fortune on AI. Let me tell you, it ain't free. Yeah. I think one of the things we've learned with AI is like, because I've seen this phrase a lot recently in the agency world. Can somebody tell me what AI project they actually have from pen to paper? Yeah. Where they're saying, did it actually do anything or do you just feel like it did something? No, I'm not poo pooing all over AI. I actually really appreciate it. And we're going to talk about best case uses and stuff like that for AI today.

But this whole fire your agency, you just don't need marketers anymore, or just use AI. I think a lot of clinics are going to buy into this. Yeah. And I think it's going to cause a lot of damage. I mean, it sounds really cool in the front end. I like if it's AI, it's gonna be cheaper. it's gonna do whatever I want it to do. Right. Even though I won't have time to tell it to do. And then, gosh, I don't have to pay a bunch of random people red tape types, like just waste money on middlemen and all this stuff. Right.

And you know, before anybody gets too defensive, like we are AI aficionados, Michael, I'm going on vacation tomorrow. I will not be back until the end of this month, which is a fair amount of time for me. Right. I have trained the AI that we use in our company. The Russian. victory. Yeah. Sweet victory. ⁓ I have trained, trained that AI to basically function as me while I'm out.

It's going to clear out my Slack messages. It's going to respond to team members with things that it knows that how I would respond. It'll leave alone things that it doesn't know. It'll even be getting into my emails going, Hey, I can answer that question for you. didn't want you to have to wait on a response while Nick is out. Or it won't depending on if it can actually solve the problem. And I've been testing it.

You saw the first iteration of that when I was on a bus in Chicago. That was funny. Now I've retrained it back to back into Victor. But I was like that wasn't that. That was not that was mannus. But that's another story. Yeah. So many layers. Yeah. So we like AI and we think there is amazing uses for AI. And, know, you've heard me talk about this before, Michael. AI to me doesn't replace humans. It's a bionic suit. It's it makes you jump higher, run faster, punch harder, think smarter. But it doesn't replace you. I don't see it that way.

Right now, I think there is even on this group called I had today. There was like, yeah, there's tons of SEO jobs out are people doing SEO because they've all been laid off from agencies switching pure AI. Yeah, right. Well, I mean, we ran into a case with one our our clients currently that was like, and with all due respect, we appreciate all of our clients, but not all of them fully

because of multiple reasons they don't trust us completely because of other agency burns and all kinds of stuff. And they put an AI SEO in there and it taint their business. It did. It taint it. Because on the surface it looked pretty good stuff is doing it. And then all of sudden we saw the rankings plummet. All of our work was just undone and it was sad to watch. was. I mean, with a kernel of satisfaction.

Yeah, because not because I want them to lose, but because it's it would I don't want them to lose. I want them to win. They're still leaving our clients and we're grateful for them. But it was one of those I know what you're trying to do. I feel you. I get it. I am stress testing my business as well, but I'm not stress testing it to the point where I'm getting rid of things that are working. Yeah. Yeah. Yeah. Anyway. Yeah. And it has been like it's been on our radar for four years. So I tell you it has been.

Like we've been, I will never forget when you, you either called me or texted me. Maybe I did forget. You either called me or texted me and go, dude, check this out. It was chat GPT. It was chat GPT and it was a tick tock. I ran across. was like, this can't be real. I thought it was fake. It was real. Cause at the time chat GPT with generative text was magical. Now it's like, how much can I beat this thing? That's right. That's right. Well, I mean, I remember ⁓ the first it took,

took, I want to say it was Facebook that took 10 years to get to a billion users. And it was like 30 days. TikTok took two years to get to a billion users. And I want to say something like three days for ChatGBT to get to a billion It was insane. It a new record, right? Yeah, was insanely fast. And it's not going anywhere. I know like six months ago, ChatGBT's falling to the wayside and it's reinvented itself already. And this isn't even about, you know.

This is even about that. But I do want to address the real, real, like the real elephant, the real thing. And you can be defensive and you can be mad and you can do all of that. We love you still. That's why we have this podcast. But it's also our job to tell you the truth. And the truth is you just don't want to pay us. And I'm not talking about us patient care marketing pros. I'm talking about us digital marketing agencies. And I get it. Like, I feel you on this.

they send you some stupid report that means nothing to you. Every time they answer the phone, they charge you for it. The results just simply are not there. And the metrics don't mean anything productive. Correct. And I was joking before we started the recording was the internet's really bad about, well, if it's on the internet, it should be free. I don't know where that came from, but at

I've always heard that. Or that mind said, well, if we made it to the internet, then eventually it'll be free. And I'm like, why do you think that? Because for it to make it to the internet and be effective, it should cost you. Like, why would why would all good, not all good things are free? I'm trying to think of something that is good that's free. Yeah. I mean, even like water and food you have to pay for. Yeah. There's, there's light. Yes. Right. But I know, I know the

The instinct right now is to just fire your agency and do it all with AI. right. Just tell, just prompt AI and it'll do everything the agency was doing for a 10 to the cost. And I will share in your sentiment. It feels good. It's satisfying to get rid of a cost that you could replace with AI. All right. It's there, but here's the thing. You're getting generic. You're not getting expertise. You're not getting niche. You're not getting dive in. There may come a time where it's there. Yeah, there may. I'm not, I'm not taking away from that.

I'm not telling you not to use AI. I'm actually telling you to embrace AI. But you need to be bridging a gap, not burning the bridge. Well, and I think too, some of the best businesses that are good at what they do, we'll just say Coke with their recipe. They're not going to let that just live on the internet for an AI to capture. mean, will eventually probably be AI laws out there for copyright laws ⁓ at some point. But a good business doesn't just

blast their processes out to the world to read. And so like you said, you get generic stuff, you're getting what you could have figured out. When you ask AI to give you something related to marketing, it's going to go, it knows this information, it's going to give you something back, hoping that you're happy with it. Like it's not going to say, please tell me this is wrong. But ultimately, like it's something you could have probably figured out after 30, 40 minutes of digging around looking at a couple of top 10 results on Google. ⁓ And then you'll get what

people want you to think. so and that becomes a challenge because if you're like you're an urgent care like we're weirdly we're one of like three or four agencies in the country that work with urgent care one because you guys are tough to sell to. But two, it's an interesting niche like there's what we do in marketing for you guys is vastly different from the other ⁓ industries we've worked in the past like it's

quite a bit different. It's very nuance driven. Well, I mean, you just think about it. I could either sell one roof and pay for all of our marketing services for three months straight or increase you from 23 patients a day to 30 patients per day. And that's the same equivalent impact. Well, that's a significant more amount of eyeballs, people, conversions. And if I'm being honest, most people don't want to play in this game because they don't want to take on that responsibility to increase your clinic volume like that. We love it. We've learned how to do it.

we've gone in with you. But most people don't want to, they would rather go to a med spa and sell a whole body mommy makeover. That's an $8,000 purchase. That's pure profit. Yep. Well, I only have to sell one of those. Yeah. Yeah. Different animal. Yeah, exactly. Different animal. So anyway, ⁓ look, I just, think that the conversation usually isn't actually about AI. think it's more when you're thinking about

responding to one of these fire your agency ads, I think it's really about trust, right? You've paid money. And you just didn't get what you thought you were getting somebody lied to you. Maybe you just have trust issues. I don't know. I don't want to blame it on you. I'm just, you know, and then at the end of the day, you don't want to spend money on that because you don't think you should have to spend money on that. I don't think they should have to spend money on health care just enough. Why? Yeah, well, and I think so. I think back to when I was taking a marketing class at my undergrad.

The very first day the teacher said marketing is not evil. Because most people think it is. Weird to me, but yeah. Because they most people view marketing as deceptive. Right where you're trying to get me to buy something. Thank you Orange Juice. Exactly. So you're trying to get me to buy something I didn't really want to buy but now I kind of do want to buy.

⁓ And so and then in the digital marketing world, for the agency side, smoke and mirrors, like you can easily pretend you did something. And we know like, like, there's very simple, you could just pretend, ⁓ look, your stuff increased, but nothing actually changed. You know, like, we've seen it. And so there is a good reason to feel burned. Like I can't discount.

that mindset where if you've gone through a couple of a we had a discovery call a few weeks ago and the guy it's like I've been through seven agencies in 12 months like well, we're not going to be we're not going to be 13 or I'm not gonna be number eight for you. But but but it's real because there's lots of like, I can run right now. Here's the thing the barrier to entry for marketing is at the bottom. Right? If you have a laptop with internet, you can run ads for somebody with a credit card, you can run ads for almost anybody.

There's no like working for a radio station, working for a TV station that has access to this platform that no one else has access to. None of that is wide open. And so you can get a fly by night marketer that was a really good deal. And then you don't know what you got six months later. And I get it. Like I totally get it. And you know, you guys, the urgent care owners, like most supervisors so far, so you've been through layers of like evidence based training where if I do this, I should see this result type of thing. And marketing, that's just not how marketing

even begins to function. So I get it. I totally do. Well, you know, going back to the point of the fire, your agency content is exploding right now. It's really the reasons content perform so well because of the agencies are honestly bad. That's why these ads are working so well, because there's so many agencies that are bad, right? They are putting out generic work. They are doing poor communication. They don't have a strategy. They don't have accountability.

And AI is just exposing bad agencies. so whenever that type of thing happens, these ancillary or even ⁓ rage bait type ads start coming out, right? Yeah. yeah. So here's here's where I think AI is actually good. I don't want to just have a negative fest just for your reference. I'm about three pages past you. ⁓ I've got lots of notes here. Put ⁓ number two on transition. There you go.

And honestly, this would be great for you to cover because you've been digging into our AI a lot lately. Why don't you talk about that for a second? What the AI is actually good at. AI, the way I look at AI, it is fantastic at analyzing information, finding some loop like holes in something or, hey, this thing wasn't done. I want to let you know about it allows you to have eyes in the back of your head, essentially where you can

I was telling somebody that you can use AI to help micromanage without appearing to micromanage. That's right. Like you really can where you're not bugging somebody AI is just observing for you. And then it's allowing to consolidate all this information into something that's very digestible. And then you can ask it questions around that information. Now you always have to with anything that AI gives you, have to kind of put a question mark on and say, is this how did you get this information?

And then how accurate is it? Because we had something you had done with it recently. said, that sounds off. And I go looks like, oh, it is off because of this. What's cool about that, though, is it was it was off and it took you to find it because you're in our QuickBooks all the time. Yeah. Like I'm in there maybe once a month. Right. And I remember even reading, I don't know if it's a true story or not, but like there were companies that were making financial decisions based off AIs report on the finances. And it was just wrong. Yeah.

And but it also kind of goes back to like this is just classic technology, bad data in bad data out. So like if you're feeding the system just wrong information, it's going to report that it's right because it is right, but in the wrong way. Correct. And so anyway, has no context. Yeah, right. Like it doesn't know. And now what's really cool, like one day as we're using right now, it can build context. So it kind of understand things better.

But no AI is really one of my favorite things right now at AI that we're using is, I've been on vacation for two weeks. Can you catch me up? it does to which every listener goes, how do you take vacation for two weeks? Another episode in the future. We'll teach you how to do that. If that made your stomach turn or like, that's not possible. You have a larger problem and you just don't know. Yeah. Tune in for episode. Whenever I get back from vacation, I'll teach you how we did it. Yeah, exactly. But no, so like, and it's really good for research.

we actually had to do some market research recently, it was actually very accurate because we were able to compare some data. And it's also really, really good reporting, like it can compile reports and make them look very, very pretty. But also like, hey, let's make this a one, let's take 10 pages of information. Can you make a one pager out of it? Absolutely. And then one of things I'm working on to get back to you is a proper CEO dashboard. And it is technically dumb, but then it locked me out of it. And now I can't log back in. Classic AI.

But instead of me looking at nine different data sets and spending, hey, what's going on with the company and spending 10 to 20 minutes trying to identify the data. I can now just look at one screen, hit refresh. Fun fact, Michael is building the CEO dashboard so that I will go away. Now it's more, just, the reason why I'm building it is so I don't get a, have you looked at this, this or what about that? And I say here.

Yeah, just take a look and then you don't have to go dig around. So I'll go away. It's okay. could handle it. Here's the deal y'all. Health care marketing is different than your normal marketing. Everything that you just rattled off their speed. ⁓ Let's see here. I took notes to drafting ideation, repurposing content, research, all that kind of stuff. The difference is health care marketing is, is trust-based. It's personal, right? So it's also local. ⁓

when AI is pulling from the world and you serve a five mile radius, that's a totally different animal. It's also like your reputation driven. Yeah. Okay. I mean, y'all are garnering reviews like crazy. You want to make sure that you're given the best possible experience. It's all super personal, right? ⁓ And then most clinics, they don't fail because of the lack of captions out there. You know, you do the average company has to put together some kind of a slick blog. That's not driving your patient.

Yeah. Well, and honestly, too, because like you said, ⁓ AI is looking at the world. Right. Well, if you're not fans of your large competitors that have a red logo, that's where AI is probably pulling most of its info because it's one of the largest sites out there that talks urgent care. So keep that in the back of your mind. you just AI will accidentally make you look just like your competitors, because that's all it knows. And you don't have original stuff out there because you've been using AI just to

repurpose something. And I'll make this note that the AI content and all of this stuff that you're generating isn't going to fix your broken Google business profile. No, it's not going to change the fact that people are answering the phones are not answering the phones and they just suck on the telephone. It's not going to fix that. If, if when they, or if they answer the phone, they don't even ask them to come in or even know if there's a doctor on staff, that's a problem. And if nobody in your market knows you exist,

you know, just building a building somewhere, building a building, just building a location for people to come to your clinic is no longer good enough. I don't care how many giant red crosses you put out there. Well, and you AI is not going to fix the person that was mean to your patient because they were having a bad week or you made a bad hire and you've just ignored it for six months. That's right. Like AI can't fix that. We joke that there is renahuman.com.

By the way, if you look that up, AI can go rent a human. Yeah, we were playing with that. Matter of fact, somebody showed up to the office that wasn't supposed to be here. And we're like, AI did that. They created a genetic clone of Grace and here she is in the office. All right. I'm going to skip over four, Michael. Let's go straight to five. And I want to talk about just the future of

the way we see it. Nobody knows. Nobody knows. ⁓ But I don't think it's either humans or AI. I think it's going to be humans powered by AI. ⁓ We're turning into that internally. ⁓ Why are we doing that? I think that's a big thing because the way we price our services today is competitive. But the more employees that want raises, the more employees I have to add because we're growing.

All of that does is increase cost. so I'm doing cost mitigation, right? I think we all, everyone listening can feel the gas prices right now. I just went and filled up, I got a 25 cent per gallon discount and it was 394 with that. Okay. And that was what the 25 cent discount from Circle K or whatever it was, right? I'm just saying the costs are insane and they don't really show any signs of slowing with everything going in.

So everybody's trying to find a way to either cut cost. I'm trying to do it without cutting humans. Yeah, I don't want to cut. Well, and so we're learning. So like right now, if we didn't have a one of the things that we have to immediately have to hire for would be our content generation, like because right now, content still is important. Correct. And if we didn't have a aiding Alyssa in particularly in our team, we would have to have five, eight, ten Alyssa's.

to try to produce at her level. And that's just if we did that, our pricing would have to almost double, right? Because we would increase the cost on us tremendously. And we can't just sell something at a loss. That's right. Like how money works. Yeah. So although I know how much y'all want us to. Yeah, exactly. But also to like the other side of it, you know, when you're paying for an agency, we're also in the use of AI, but also our brains.

like we're looking at how to improve things and make things better because we're not settling what we're doing today was not what we were doing a year ago. There are elements. Yes, but ultimately, something that was working just isn't working. So we're trying to figure out how to make it work and then going and experimenting. And then there are lots of agencies you've hated because they did something they just locked into this is how we do things. That's right. And to hit play on an AI. And it wasted all your time and money.

Well, before we close out, want to make kind of this analogy and just say that your, your AI is, the lawn mower.

It's just a tool. Yeah. Right. If you don't have somebody there pushing it and knows what the boundaries of your yard is. Yeah. Like, I mean, you don't have to push it yourself, by the way. You can hire somebody else to push it or you can just leave it alone and let your grass grow. All right. But the point I'm trying to make is. what I'm saying, though, is like a lot of you are thinking right now that your AI is the person that mows the yard. It's not. It's the tool.

Yeah, it's the tool. Yeah, I've heard it say in a similar fashion. AI is the tractor. You the individual can't make the tractor make you money, but a farmer can correct because they can maximize it and utilize it to its full potential and grow it. But if you don't know how to use the tractor properly, it's just a big old piece of machine that's costing you money. And if you think AI is cheaper than a human, let's talk about that for a second. What is the cost of a lawnmower? What 1000 bucks?

Okay, what's the cost of one that is fully autonomous? A lot more. Six to seven to eight. Plus. Yeah, thousands of dollars with a subscription. Well, yeah, there's never any subscription. You get what I'm saying? I'm not saying I can't do it. I'm just saying that it's not cheaper. It's not. No, not yet. No, and I think Arumba is still more expensive than a Dyson. Or an Auric. And it almost never does as good of a job as a And you always find things that misses. Right. But then it was not in the video, but one of the

one of the large corporations reported that they have spent more like they had a R &D budget for AI for the year and it was spent in three months and it caught and they and then the video who is like one of the chief chip makers for AI servers data giant you know data crunching said AI is still more expensive than the human and it's true you know how can that be? that's totally turned out to be true.

And it's like, because people say, how can that be true? It just did something for me. It say that person like that would take them an hour or so. But yeah, maybe so. But when you get AI to do real stuff, not writing captions or writing a blog like those things, like it's kind of like tuned in pretty well. But like, want it to go build something for me or I want to go talk to someone and kind of get whatever. No, it's so expensive. ⁓ And it what?

what the real expenses it comes back what it thinks is a great answer. You're like, No, that's not what I want to go back. Well, you just doubled your cost. You're getting closer, you doubled your cost. You know, the because I was experimenting recently where we have somebody in house that does web design, beautiful sites, love Louise. And I was just curious, like, I was seeing AI to build something based on Louise's design. So I was thinking, because he was all for it to just see what we do. And it came back to us not that bad. And I said, I was fixed this, this, this all sudden.

the credits went from like, I spent like, man, two or 3000 credits like 15, 20,000 credits within an hour. Yep. Because it's is we joke, it's like a drug where you just keep taking you want more and more hits from it. You're just like, I need more because it's gonna take that much more and then you become used to it. And then but then the quality starts to degrade dramatically because it's

just doing what it wants to do. And we had an issue. I want to say it was early, either early this week or last. It was in the last week. our, our, our, it wasn't AI, it Slack that messed up. Slack failed. Slack went down. They didn't give a rip about Slack. That was not their problem. It was so funny because Slack went down where you could not upload files and your apps did not work. And one of our apps was our favorite AI app.

And it literally died to the point where our people were ready to put a funeral on for it because it was sad to kind of we were said, Are you okay? I mean, they were not happy. No, no, no. And I get it. And then you were in the community for the AI for the site. It looked like and they were like, I can and that's the part where I have my argument with AI is AI is great, but it can't fully replace everything because it goes down. Because if it just gets turned off one day because we've seen that we've seen ⁓

the amount of autonomous, true autonomous AI has been huge the past six months. And it's also been the main language model saying screw you, block. Like the open claw would be one where like it was being openly abused and then like there's some blocking now happening and then people are like, I don't want this. And I even told you, I like, I don't buy into this yet. And then.

trust the people that are around you. was ready to go buy a new Mac mini. I paused though. was like, Hey, you know what? I'm, I'm acting emotionally to AI based on a bunch of other people in the industry acting emotional to it. I could sense my own emotion. And then you said, Hey, I don't know about that. And then I was like, well, I just wait. And in two weeks later, there was a joke of like, well, I got a

who wants a Mac mini I don't need anymore. see the Facebook marketplace? ⁓ It is flooded with like M3 Mac mini. exactly. It's because like there was a good like it makes sense. But also just like because this is the challenge that we face in digital marketing. Annoyingly, we play in other people's backyards. Like we're in Google's backyard, we're in Meta's backyard, we're in all these platforms backyards where they could technically just kick us out or kick our client out at any given moment when they don't care.

⁓ And what happened to the largest Facebook ads agency in the world called ad zombies. ⁓ I know ⁓ Mike or I'm sorry, Ken, know Ken Malchowicz. He's a friend of mine. And I remember when that happened and he was, I mean, it basically put him out of business. Yeah. And one day. Yeah. Like, and then he went, I remember him saying, I will never put all of my eggs in the same basket again.

Yeah, and that's where he was a Facebook ads agency and Facebook just kicked him out. And that was a huge thing 10 years ago. That was like the thing to do. right. But same idea. Don't put all your eggs in AI basket because that basket may just disappear one day. That's right. And then your eggs are gone with it. So just that's a reminder. Well, going back to the fire your agency ⁓ ads that have been popping up that I wanted to address in this episode today. Look, if your agency sucks, fire them. OK, I mean, that's that's not the reason to do it, though. Not to go to an AI agent.

right? No, either take it in house, which I don't recommend, or hire another agency, which I do recommend us specifically, I do recommend because I feel like we're really good at what we do. so do our clients. And we've learned that niche agencies tend to do pretty well with their niche. That's right. Exactly. Usually. And we do urgent care. There you go. ⁓ But with that, find better partners if you're not happy with the partners that you have, and then people that actually care about the outcomes of your business, not somebody just trying to sell you a bag.

your program. exactly. And we were even designed this way when we are on sales is educate first sales second. And we want you to like it has to be a win for you. It's not not a money grab. Like we've learned our lessons. We were much better. So love it, man. Yeah, that's what we have for you today. I want to thank you for listening in a couple of things. One leave us a review.

All right. That's not AI. Yep. And then the other thing I want to mention is ⁓ our I believe it is June, correct me if I'm wrong, our June mastermind. Yes, end of June. So let's talk about that for a So real quick. So we had a in person mastermind back March. Yeah, was either end of February or beginning of March. Yeah, back in this year. And it was our first time and we had a handful of clients come in, which was awesome. In the conversations that happened in person were fantastic. I think they were special.

They were fantastic. They were, I would say life changing, but there were some business changing conversations happening that we weren't fully expecting. It was super cool. And but we also recognize in person is challenge for people. It's hard to get them to travel. It's hard to get them to get away from clinics and all that stuff. So what we've done is that we're introducing a virtual mastermind that we're currently going to do once a quarter because we're trying to fill it out. Yeah. And it's going to be on zoom. And it's going to have breakout rooms. And the whole point is

come to this mastermind, it's going to be depending on the size, 90 minutes is probably where we're going to land. It's going to be about 90 minutes long. Inside of this Zoom mastermind is that depending on the amount of people you'll be put in the breakout rooms. And inside the breakout rooms, you are bringing the problems to about your business. And the nice thing is you'll be surrounded by other urgent care owners or operators. And they can probably, we've seen that, let me help you with this. And you'll have basically five to 10 people that can

help you solve a problem. And it's just in this no cost to it. It's strictly like here, we're here to help you focus on some things that are causing issues that we want to fix for you. And there's no sales pitching for us. We are literally there to organize it and just make sure it happens. And we'll have people in the room to make in the breakout rooms making sure nobody's acting a fool. But we're learning. And but the goal is that within 90 minutes you went from I have this problem, I don't know what to do. Somebody please help me after nine minutes. I had three or four solutions at

after 90 minutes, I'm going to try to implement one I'll let you guys know. There's no obligations there. But it's just, that's the beauty of it. We've been doing this with 7FA for the agency life now for six years, something like that. And we have solved big hairy problems just through that, or we had an idea like we had no idea that would be an option. And it made all the difference or we brought something to the table that helped somebody else, which is super fun. So

encourage it, there's gonna be information coming out about it, that you'll get an email and so forth. And we'll talk we'll have a more in depth up so we could talk about on that. But it's just something I really want you guys to consider if you if you don't have a peer group that you can kind of refer to or bounce back to on like, how do I fix my business? I'm an urgent care, we can become that for you. Yep. And so that's the goal of the mastermind. We'll have another in person one next year for sure.

But this is the fill the gap between because we're hoping that it builds up some audience and like more people show up and then the people that show up virtually. Hey, I want to come to the in person one. That'd be fantastic. So there's that's the goal. good. Thank you for laying that up. Thank you all for listening and we will see you next week. See ya.