Healthcare Search Engine Optimization
SEARCH ENGINE OPTIMIZATION FOR THE HEALTHCARE INDUSTRY
At Patient Care Marketing Pros, we have a completely unique approach to Healthcare Search Engine Optimization, also known as Healthcare SEO, that simply isn’t being done in the healthcare industry! While other marketing companies are focused on ranking keywords on page one of Google, we are focused on generating qualified new patients for our healthcare clients. While this might not make us the best fit for everyone, it makes us the perfect fit for practices, like yours, that want qualified leads that convert into new patients.
Types of Healthcare SEO We Perform:
- Chiropractic SEO
- Dentistry SEO
- Dermatology SEO
- Massage Therapy SEO
- Optometry SEO
- Orthodontist SEO
- Pain Management SEO
- Pediatrics SEO
- Physical Therapy SEO
- Primary Care SEO
- Urgent Care SEO
- Weight Loss Management SEO
Our Approach
Our approach to Healthcare Search Engine Optimization can be broken down into a few categories. Local SEO, Mobile SEO, and Organic SEO. Each of these requires a little bit of a different approach but our main goal is always the same, to help bring in new patients for your clinic. Here’s a breakdown about how each of them work.
Local SEO
SEO has definitely changed over the years and at Patient Care Marketing Pros we believe that the most important place for your business to show up in today’s world is the map 3-pack. Google has reported that the local 3-pack appears in the #1 spot 93% of the time when a local search is performed and over 70% of all search clicks happen in the map 3-pack.
Gaining a spot in one of these coveted 3-pack positions can be a bit of a task but at PCMP, we’ve become incredibly effective in ranking our clinics in this position! Having your practice show up in the right search spot, at the right time has become a staple to our patient generation recipe.
We’re so proud of our recipe in fact, that we documented it in our patient gen cookbook. If you have some technical chops, we encourage you to download a copy of “Rank on Google Maps” by clicking the button below.
Mobile SEO
We’re willing to bet there’s a good chance that you’re currently reading this sentence on a mobile device! We’re also willing to bet that you probably do a lot of your internet scrolling on your mobile device as well. You’re definitely not alone!
In 2019 over 52% of global internet traffic occurred on a mobile device. This is becoming less of a trend and more of the social norm. Google agrees and as of February 2020 they moved to mobile-first indexing and have embraced this as the future of digital search. This means that if your practice is going to succeed in the digital world it needs to be optimized for mobile search! Since all of these changes in the SEO space, our mobile-first approach is the forefront of all our current and future optimization techniques to help your clinic get found easily when people are searching on their mobile devices.
Here are a few of the best practices we focus on for Mobile SEO:
Page Speed
Page speed is even more important for mobile users than desktop users due to hardware and connectivity issues. To help with page speed we optimize images, minimize code, leverage browser caching, and reduce redirects.
Unblocking CSS, JavaScript, and Images
The Smartphone GoogleBot wants to be able to see and categorize the same content that users do so we don’t hide it! Having these elements are crucial to showing Google that you have a responsive mobile website.
Mobile Website Design
Mobile Devices today are revolutionizing and simplifying the way websites are designed. When our team at PCMP builds your website, we utilize the AMP development framework to ensure your website is mobile responsive!
Schema Markups
Due to your mobile devices limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Learn more about Schema.org’s structured data here.
Organic SEO
It might not be the first thing we do in our SEO approach but it doesn’t mean that we don’t believe in it. Optimizing your clinic involves long term efforts requires a full and systematic approach to organic SEO.
Here’s our process:
Competition Research
The first step in creating a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. We use some really cool internal tools that allow us to look at what your competitors are ranking for, how many times they are showing up in search, and how much money they are spending on Google Ads.
Keyword Research
Our Search Engine Optimization team at Patient Care Marketing Pros will conduct full keyword research based on your needs as a practice. The keywords will be broken down into three main types:
Focus Keywords
The core keywords chosen for each page.
Primary Keywords
The set of keywords that will appear in most of the descriptions and within the content.
Long-tail Keywords
These are the keywords that will only appear within the content of the website.
After the Research is Done, We Implement Our Services!
On-Page SEO
Off-Page SEO
Map and Mobile
Content Development (Blogs)
Ready to take the next step?
At Patient Care Marketing Pros, we’re here to help develop an effective SEO strategy for your urgent care clinic, dental office, dermatology clinic, primary care facility, and beyond!
We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized healthcare digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. At PCMP, we’ll assess your current rankings, see where you have some gaps, and help build out the perfect strategy to get your practice more qualified leads.