Urgent Care Marketing

Deciding what your budget should be for urgent care marketing requires strategic evaluation across different areas! First, you must take into account your clinic’s annual revenue, we recommend allocating anywhere from 5% to 15% of your revenue toward your marketing. Another thing to consider is your location. Take a look at your local competition and the saturation within your market. If there are a higher number of clinics in your area, it’s best to be more aggressive with your budget to help you stand out among your competitors. You might also want to do this if you’re a newer clinic to help get you started. Want a better look at what you should be spending on your marketing budget? We have an Excel sheet to help that you can access on our downloads page.

Since most patients are looking for their next healthcare provider online, it’s ideal to prioritize your digital marketing efforts such as SEO (Local SEO and On-Page SEO)  and digital ads (Google Ads and Social Ads.)

Google reviews are incredibly important for urgent care clinics! They provide valuable feedback, help improve your reputation, and attract new patients.

 

Here are some of the creative ways we recommend getting reviews for your clinic: 

 

• Start By Asking

As patients are at the end of their visit, ask them directly if they’d be willing to leave a review. However, make sure they had a positive experience and address any concerns they may have before asking.

 

• Offer an Incentive

Offering an incentive for leaving a review can motivate patients to share their experiences. This can include a thank you note with a $5 Starbucks gift card or even being entered in a raffle to win a Yeti Cooler. You can be as creative as you want!

 

• Send Follow-Up Emails with a Review Template

Supplying patients with a review template can help streamline the review process! Send a follow-up email after their appointment thanking them for visiting your clinic and include a template with the appropriate links they need to leave a review.

 

• Respond to Existing Reviews

Improving your review engagement begins with interacting with past reviews. When someone leaves a review, make sure to respond regardless of if they’re negative or positive. Showing that you have an active presence lets future patients know that their feedback is valued. Want more information on how to respond to negative reviews? Check out the article here or listen to Episode 34 of our podcast, Walk-Ins Welcome.

When it comes to local visibility for your urgent care clinic, it’s essential to have your practice listed on Google Maps. Having your clinic listed on Google Maps makes your clinic visible, creates confidence amongst your patients, builds trust and credibility, gives you a competitive advantage, and more! However, this process can be lengthy. To help, we’ve created a 9-step guide to walk you through the process of getting your urgent care clinic onto Google Maps. You can access our “How to Rank on Google Maps” eBook on our downloads page.

Using tools like Google Analytics, tracking your patient acquisition rates, paying attention to your online reviews, and measuring your ROIS are great ways to measure the success of your urgent care marketing efforts. At Patient Care Marketing Pros, to make things reporting easier to read and comprehend, we set up a full reporting dashboard for our clients so they know exactly what results are coming in each and every month. Our client success managers also send over walk-through videos to help explain exactly what your results mean. It’s just our way of making sure that all results are communicated to you in a way that is easy to understand.