Posts by urgentcare
Medical Receptionist Training Strategy | First Impressions Matter
Providing exceptional patient care is more important than ever in today’s competitive healthcare landscape. While the quality of the medical services you provide is no doubt crucial, the experience they have goes far beyond their time in the exam room. Your front desk is usually the first and last point of contact for your patients.…
Read MoreEp. 118: Front Desk Marketing – Part 2: Navigating High-Pressure Situations
Ep. 118: Front Desk Marketing – Part 2: Navigating High-Pressure Situations About this Episode Today’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high-pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information.…
Read More5 AI Myths Exposed: Using Artificial Intelligence in Healthcare Content Marketing
The term “Artificial Intelligence (AI)” is becoming both a buzzword and a frontier of technological innovation, and with it, a lot of misconceptions are on the rise. Myths about AI’s potential and growing effects are beginning to eclipse the real information about its application. We want to dispel some widespread misconceptions about AI with data-driven…
Read MoreHow Long Does It Take Healthcare SEO to Work?
The impact and effectiveness of Search Engine Optimization, or SEO, is constantly changing. Unlike more immediate marketing strategies like digital ads, SEO is a long-term investment with results typically showing up over months or years of consistency. When it comes to healthcare SEO there are many steps involved, while our approach might be different than…
Read MoreEp. 114: How Much Does Healthcare Marketing Cost?
Ep. 114: How Much Does Healthcare Marketing Cost? About this Episode In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down…
Read MoreThe Cost of Effective Healthcare Marketing
As a healthcare digital marketing agency, the most common question we get asked the most is “How much does healthcare marketing cost?” We know that for those in the healthcare industry, you have tight budgets and it can be overwhelming to not only understand the different marketing strategies and their costs can be overwhelming. However,…
Read MoreInbound and Outbound Approaches in Healthcare Marketing: Tailoring Strategies for Effective Engagement
Competing for patient attention is fierce in the healthcare space. Being able to understand and effectively utilize healthcare marketing strategies is crucial for the success of clinics everywhere. As medical practices try to navigate this landscape, it’s important to make sure that two predominant marketing strategies are being utilized: Inbound and Outbound Marketing. Each of…
Read More5 Key Google Ranking Factors for a Successful Medical SEO Strategy
The digital landscape for healthcare marketing is competitive as everyone is vying for a top spot in Google’s search results and having a refined medical SEO strategy is a must. It’s important to understand the important ranking factors that can help your clinic get to the top spots. While Google is discreet about the precise…
Read MoreUnlock the Potential of Healthcare Advertising: Local Service Ads
In today’s digital age, the healthcare industry is constantly changing to embrace online platforms for advertising and patient engagement. Recent statistics indicate that spending for healthcare advertising is expected to grow by 15% in the next year. For clinics looking to adapt and thrive in this landscape, implementing Local Service Ads (LSAs) are an important…
Read MoreHow To Use Canva for your Healthcare Marketing (Without Being a Design Expert)
With today’s healthcare marketing strategies being heavily influenced by visual content it’s important that clinics take advantage of this. Having engaging visuals are a great way to connect with patients as it creates trust and credibility with your clinic’s services. It can also help break down complex medical jargon into comprehensible, easy-to-read information. In fact,…
Read More