Posts by Hannah Green
Ep. 223: The Future of Urgent Care Visibility in an AI Search World
Ep. 223: The Future of Urgent Care Visibility in an AI Search World About this Episode This week’s episode features a clip from one of our recent webinars focused on how AI search is changing the way patients find urgent care clinics. Search is no longer just “urgent care near me.” Patients are asking longer,…
Read MoreEp. 222: The 90-Day Clinic Rescue: Marketing Tactics That Work
Ep. 222: The 90-Day Clinic Rescue: Marketing Tactics That Work About this Episode Turning around a struggling clinic can feel overwhelming, especially when patient volume starts dropping. In this episode, Nick and Michael share the exact framework they presented at the Experity Urgent Care Connect conference for stabilizing and growing an urgent care clinic in…
Read MoreEp. 221: UCA’S Vision for 2026: Policy, Payment Reform & Industry Growth – Interview with Steve Sellars, CEO of the Urgent Care Association
Ep. 221: UCA’S Vision for 2026: Policy, Payment Reform & Industry Growth – Interview with Steve Sellars, CEO of the Urgent Care Association About this Episode Urgent care isn’t just a convenient alternative to the ER anymore. It’s becoming a critical piece of the healthcare access puzzle — and the Urgent Care Association is working…
Read MoreBuilding a Profitable Urgent Care Startup in Today’s Market
Urgent care is no longer in its rapid expansion phase. Most desirable retail corridors already have competitors, and growth in many primary markets has slowed compared to a decade ago. But slower growth does not mean shrinking opportunity. What it does mean is that success now requires more intention. The clinics that continue to scale…
Read MoreEp. 220: Missed Calls = Missed Revenue: The Urgent Care Growth Blind Spot
Ep. 220: Missed Calls = Missed Revenue: The Urgent Care Growth Blind Spot About this Episode This week on Walk-Ins Welcome, we’re bringing you Michael Ray’s full talk from the Southeast Regional Urgent Care Association (SERUCA) Conference, where he unpacked one of the biggest hidden growth leaks in urgent care today. The room was filled…
Read MoreEp. 219: The Level Playing Field Urgent Care Has Been Waiting For
Ep. 219: The Level Playing Field Urgent Care Has Been Waiting For About this Episode For years, hospitals have operated with a built-in reimbursement advantage. That advantage is disappearing. In this episode, Nick and Michael unpack the rise of site neutrality and what it means for independent urgent care owners. As CMS changes how services…
Read MoreEp. 218: How Modern MD Built a Top Rated Urgent Care Experience – Interview with Andrew Shulman, ModernMD Urgent Care
Ep. 218: How Modern MD Built a Top Rated Urgent Care Experience – Interview with Andrew Shulman, ModernMD Urgent Care About this Episode Running a multi-location urgent care is rarely about bold growth moves. More often, success comes from discipline, culture, and getting the fundamentals right before scaling. In this episode, Michael sits down with…
Read MoreEp. 217: Getting Real About Growth and What It Really Takes
Ep. 217: Getting Real About Growth and What It Really Takes About this Episode Nick and Michael are kicking off 2026 with something most businesses avoid: honest reflection. In this episode, they break down the surprising outcomes of their own annual meeting, including how they turned a year of missed revenue goals into their most…
Read MoreEp.216: Why Forward-Thinking Clinics Are Embracing POCUS – Interview with Dr. Tatiana Havryliuk from Hello Sono
Ep. 216: Why Forward-Thinking Clinics Are Embracing POCUS – Interview with Dr. Tatiana Havryliuk from Hello Sono About this Episode When patients need answers fast, most urgent cares still default to on-site X-ray or referrals—but there’s a smarter, more efficient tool that can elevate your clinical care, improve outcomes, and drive new revenue. In this…
Read MoreHow Urgent Care Clinics Can Win with AI Search
As AI tools like ChatGPT, Gemini, and Copilot reshape how people search, one question keeps coming up:How do urgent care clinics stay visible when AI answers come before websites? At Patient Care Marketing Pros, we recently hosted a webinar on what AI search means for urgent care marketing — and more importantly, how to prepare…
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