The digital landscape for healthcare marketing is competitive as everyone is vying for a top spot in Google’s search results and having a refined medical SEO strategy is a must. It’s important to understand the important ranking factors that can help your clinic get to the top spots. While Google is discreet about the precise algorithm, they do have recognizable patterns and confirmed factors that can affect your website’s rankings. In this article, we’re unfolding 5 crucial elements to consider in your medical SEO strategy to help you enhance your Google rankings.
The saying “Content is King” is not just a phrase but a guiding principle when it comes to SEO. Having content that is not only original and unique but offers value can significantly leverage Google’s algorithm to help boost your site’s rankings. Google evaluates content quality and gives priority to information that is relevant, up-to-date, and beneficial to users. Crafting content that aligns with your audience’s intent and provides helpful insights is fundamental in improving your clinic’s medical SEO strategy
Key Takeaway: Focus on developing content that is genuine, relevant, and continually updated so that your clinic can remain relevant and valuable for your target audience.
Backlinks are helpful in helping Google navigate and crawl your website, establishing your site’s presence and relevance in the digital domain. They are votes of confidence from one website to another letting Google know that your content is credible and valuable. A well-thought-out backlink strategy not only puts your website in the spotlight for indexing but also helps significantly with organic traffic and domain authority.
Key Takeaway: Build a robust backlink profile by creating valuable content and fostering relationships with other credible websites in your industry.
Google made it a point in 2021 to underscore the importance of website loading speed by adding Site Speed into its Core Web Vitals as it adds to the user experience. Google evaluates certain elements like the load speed of different parts of your healthcare website including images, fonts, and the overall responsiveness of your site.
Key Takeaway: Regularly optimize your website’s speed and ensure all elements are appropriately optimized to guarantee a seamless user experience.
Excellent User Experience
Google uses RankBrain, an AI program, to analyze different aspects of user experience. A few metrics that are instrumental in how visitors act with your website are Click-Through Rate (CTR), Bounce Rate, and Dwell Time. Having a high CTR, low Bounce Rate, and extended Dwell Time can show that your website has a positive user experience and give your site better rankings on Google.
Key Takeaway: Pay meticulous attention to your website’s usability, ensuring visitors not only find what they’re looking for with ease but also engage substantively with your content.
Making sure your website is optimized for mobile devices is imperative when it comes to Google ranking your website. This shift began in 2019 when Google noticed the dominance of the mobile user base. Having a well-designed website that offers optimal functionality and usability on mobile devices aligns with Google’s indexing and ranking parameters.
Key Takeaway: Ensure your website delivers a great mobile experience, prioritizing mobile design and functionality to align with user behaviors and Google’s preferences.
Bonus: Paying Attention to Future Trends
While the previous factors can help with your medical SEO, it is also important to stay aware of future Google algoritm updates and healthcare industry trends. As Google continues to evolve, so should your SEO strategies. Staying up-to-date with the best practices is the best way to ensure that your clinic’s website can continue to rank higher amongst Google’s search results.
Key Takeaway: Make sure you’re paying attention to any changes in Google’s algorithm. This step can often be overwhelming to do on your own which is where Patient Care Marketing Pros can help! Our medical SEO team is dedicated to learning about and seeing what’s coming down the Google pipeline.
While Google hasn’t revealed its secret formula, they do provide enough breadcrumbs for healthcare clinics to up their medical SEO strategy. By focusing on delivering quality content, having a dense backlink profile, optimizing your website speed, providing excellent user experience, and adopting a mobile-first approach, you can improve your chances of climbing Google’s rankings. However, staying aware of changes that Google might make is also imperative as the digital space is constantly changing.
Get Help With Your Medical SEO
Want to make an effort to improve your digital marketing? Patient Care Marketing Pros is here for your unique medical marketing needs. No matter your goals, we can help you bring new patients into your practice and increase your revenue. We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. Schedule a call to learn more about how we can help you triple your revenue and provide an exceptional patient experience for your medical practice.
Learn more about Ranking Factors for Medical SEO
Want to learn more about how you can use local service ads for your healthcare advertising? Listen to Episode 37 of our podcast, Walk-Ins Welcome. Walk-Ins Welcome is here to help you change the way you’re marketing your medical practice. With helpful tips, inspiring stories + interviews, and insight into the world of digital marketing, you’re sure to listen and feel motivated every week.