Urgent Care SEO

Urgent Care SEO


In today’s online world, when someone is facing a medical emergency or needs immediate care, their first instinct is to pull out their phone or get on their computer and search for the nearest urgent care facility. This is where Search Engine Optimization, or SEO, becomes important for urgent care clinics to start bringing in new patients. SEO isn’t just some marketing buzzword, it’s a crucial tool that can make the difference between a patient finding your clinic or your competitors. SEO is the practice of optimizing your clinic’s website to help your business appear higher in search engine results like Google, Bing, etc. to ensure that when a potential patient is searching for healthcare, your clinic is visible and accessible when it matters the most.

Why is SEO important for urgent care clinics?

It’s no surprise that the health industry is an increasingly competitive space. With urgent care clinics and facilities vying for attention, standing out is of the upmost importance. Without an effective SEO strategy, even the best clinics can go unnoticed and end up buried under pages and pages of search results. Having a strong online presence, strengthened by a strategic urgent care SEO strategy, can help ensure that patients find and access the care they need, when they need it. Being visible online and having higher rankings helps increase trust and credibility compared to those clinics that don’t.

Our Approach to Urgent Care SEO

Our approach to Urgent Care SEO can be broken down into a few categories. Local SEO, Mobile SEO, and Organic SEO. Each of these requires a little bit of a different approach but our main goal is always the same, to help new patients find your clinic. Here’s a breakdown about how each of them work:

Local SEO

Proximity plays a pivotal role in the realm of medical emergencies and immediate health needs. When someone goes online to search for an urgent care clinic, they’re looking for the closest and most accessible facility, making your clinic’s local visibility a key determinant for your clinic’s success. Local SEO is tailored for local businesses to help your clinic tap into proximity-driven demand. For example, when a patient types in “urgent care near me” or anything similar, it is local SEO that helps ensure that your clinic is the one that pops up at the top of those results.

How to optimize your local SEO?

To help improve your online notability in local searches, you must optimize for local keywords across your website, ensure that all of your listings across online directories are accurate and consistent, and gather positive patient testimonials. Tools like Google Business Profile are also incredibly important to optimize and can provide essential information like operating hours, contact details, wait times, services, and more. Local SEO not only boosts your urgent care’s online presence but can also streamline the patient’s journey so that they can find your clinic when they need it.

Mobile SEO

It should come as no surprise that mobile devices have become our lifelines, especially in moments of urgency. For those seeking immediate medical attention, their phone is normally the first thing that they grab to search for healthcare services. Mobile SEO can help ensure that your urgent care clinic is positioned at the top of searches when patients are searching for quick, accessible care.

How to optimize your mobile SEO?

Optimizing for mobile SEO includes making sure that your website is user-friendly across mobile devices, loads quickly, and displays properly as Google prioritizes mobile-responsive websites in their rankings. Having location-based services integrated into your site can also direct potential patients to your clinic and help make their search for your services quicker and easier.

Our Processes with Mobile SEO:

Page Speed

Page speed is even more important for mobile users than desktop users due to hardware and connectivity issues. To help with page speed we optimize images, minimize code, leverage browser caching, and reduce redirects.

Unblocking CSS, JavaScript, and Images

The Smartphone GoogleBot wants to be able to see and categorize the same content that users do so we don’t hide it! Having these elements are crucial to showing Google that you have a responsive mobile website.

Mobile Website Design

Mobile Devices today are revolutionizing and simplifying the way websites are designed. When our team at PCMP builds your website, we utilize the AMP development framework to ensure your website is mobile responsive!

Schema Markups

Due to your mobile devices limited screen space, a search result with rich snippets is even more likely to stand out than on a desktop. Learn more about Schema.org’s structured data here.


Organic SEO

Organic SEO refers to the natural ranking of a website when it’s searched for on Google, without paying for higher rankings. If an urgent care clinic excells in organic SEO, that clinic is seen asbeing more authoritative and trustworthy. When potential patients see your clinic at the top of search rankings, they’re more likely to turn to your clinic when they need your services. Organic SEO helps drive traffic to your website without the additional cost of ad spend that digital ads might cost.

How to optimize your organic SEO?

To optimize your clinic’s website for organic SEO, your site must be relevant and have high-quality content. This includes on and off page SEO, content development with focused keywords, and more!

• Our Processes with Mobile SEO:

Keyword Research

When we start urgent care SEO for new clients, the first step is keyword research. Keywords are specific terms or phrases that potential patients type into the search bar in Google when looking for medical care. It’s important to understand and strategically use these keywords in your content on your website (service pages, blogs, etc.) to help boost your online presence. This process starts by identifying what the right keywords are for your clinic and your area. We start by looking up terms that are relevant to the services your facility offers, what the search volume is for those keywords, and if they align with your overall goals. Once we’ve identified what keywords we want to target, we begin implementing them across your website’s content. We also make sure that the keywords go beyond content and into the structure of the website itself including headline titles and meta descriptions. By researching and continuously monitoring the performance of keywords, our urgent care clients communicate their services to search engines like Google, thus bringing in new patients.

  • Types of Keywords we research for urgent care SEO:
    • Focus Keywords
      • The core keywords chosen for each page.
    • Primary Keywords
      • The set of keywords that will appear in most of the descriptions and within the content.
    • Long-tail Keywords
      • These are the keywords that will only appear within the content of the website.

On-Page SEO

On-page SEO deals with elements directly on your website. This includes keyword optimization across the site so that when potential patients search for “urgent care near me,” your clinic pops up in the rankings. There are also technical elements that go into on-page SEO like making sure that your website loads quickly, is mobile-friendly and everything is easy to navigate.

Off-Page SEO

Then there's off-page SEO, which involves external factors that can influence your site's ranking. Backlinks, or links from other reputable websites to yours, play a significant role here. Think of them as votes of confidence from the online community. When high-quality, relevant sites link to your urgent care center's website, search engines see that as a sign of your site's credibility and authority in the field. Off-page SEO also includes strategies like social media marketing, guest blogging, and online directories, all of which can increase your center's online reach and reputation.

Maps & Mobile

In moments of medical emergency, patients aren’t just looking for quality care, they’re looking for a close clinic that can see them quickly. This is where Google Maps and mobile optimization become vital for urgent care clinics. With people turning to their phones to locate the nearest clinic, having a well-optimized presence on Google Maps ensures that your clinic is at the top of their search results. This isn’t just about visibility, it’s about offering real-time directions, your hours of operation, and reviews that can influence a patient’s decision. Having a well-mobile-optimized website makes sure that once potential patients find your clinic, they are able to navigate your site to book an appointment quickly. 

Content Development (Blogs)

Having relevant and consistent content on your website, through blogs, is important when it comes to online visibility. When generating blogs, including your keywords is a great way to improve your search engine rankings but also serves to help build trust and establish authority in your industry. Producing informative articles addressing common medical issues, ways to prevent illness, and insights into treatments, allows your clinic to educate your audience and show transparency. Regularly updating blogs can ensure that your website is dynamic, leading to repeat visits from patients. 

Our Results

We help urgent care clinics, like yours, triple their patient volume through urgent care SEO. Here are some case studies of clients we’ve helped get better search rankings!

EW Motion Therapy

Bates Orthodontics

Weigh to Wellness

Ready to take the next step?

At Patient Care Marketing Pros, we’re here to help develop an effective urgent care SEO strategy! We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized healthcare digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. At PCMP, we’ll assess your current rankings, see where you have some gaps, and help build out the perfect strategy to get your practice more qualified leads.