Aspen Medical Center
SERVICES: SEO, Google Ads, Facebook Ads, Social Media Management
About
Aspen Medical Center is a state-of-the-art urgent care and primary care center in Santa Fe, NM. They see patients of all ages and have on-site x-ray and lab services available. Patients can check-in online to hold their spot and be texted when it’s time to be seen. Aspen Medical Center provides efficient, compassionate, and high-quality service as a convenient and less expensive alternative to the emergency room.
The Challenge
Aspen Medical Center had previously utilized various advertising methods, including billboards, buses, publications, and radio, to promote their services. However, they sought to enhance their patient load through digital marketing. Alongside lead generation, they aimed to strengthen their brand presence on social media to foster a deeper connection with their community.
The Strategy We Implemented
To address the objectives set by Aspen Medical Center, we implemented a comprehensive digital marketing strategy that leveraged search engine optimization (SEO), Google Ads, and social media management to enhance local visibility, patient volume, and brand recognition.
Search Engine Optimization (SEO): We targeted specific urgent care-related keywords to increase local visibility. By optimizing the website content and metadata, we ensured that Aspen Medical Center appeared prominently in search results when potential patients searched for urgent care services in the area.
Google Ads Campaigns: We created Google Ads campaigns with clear and intentional calls to action tailored for the Santa Fe community. These campaigns were designed to be highly relevant and engaging, ensuring that when residents needed urgent care, our ads provided them with the necessary information and motivation to choose our services.
Social Media Management: We managed the clinic’s social media profiles to build credibility and brand recognition. Through consistent posting, community engagement, and responding to inquiries, we established a strong online presence that reinforced Aspen Medical Center’s commitment to providing exceptional urgent care services.
The Results
29% increase in call volume
40% increase in website traffic from organic search
42% increase in patient volume