In any industry, especially in the healthcare space, focusing on Search Engine Optimization is important when it comes to bringing in new business. Your SEO efforts affect your rankings on Google and the ability for new patients to find you and your clinic over your competition. But with all of the things that go into SEO, it can be overwhelming knowing where to start!
One of the most important aspects of SEO for medical practices is optimizing your website for search engines. This includes both on-page and off-page optimization. On-page optimization refers to the elements on your clinic’s website, such as title tags, meta descriptions, and keyword-rich content. While off-page optimization refers to everything that happens off your website that helps with your SEO efforts. One prime example is having backlinks on other pages that are bringing people to your website.
Building links that point back to your website is one of the key steps when it comes to improving your offsite optimization as links are one of the most important ranking factors for search engines. The more links you have pointing to your website, the higher your website will rank in the search results!
Directory listings are great way to build links to your website! There are many online directories that list websites in various industries. Some of the most popular directory listings are Yext and Brightlocal. As a medical clinic, don’t niche directories like Zocdoc as well! These websites will put your clinic’s NAP (name, address, and your phone number) on the internet consistently to help more potential patients find your practice.
Guest blogging is another great way to get links to your website. You can find blogs in your industry that accept guest posts and offer to write an article for them. This helps you establish authority in your niche across the internet and also allows for a different audience to learn more about you and what you do. Be sure to include a link back to your website in your guest post to help continue to build those links.
It’s no surprise that social media is a great way to promote your clinic to your audience! Sharing educational, informative, and entertaining content is a great way to promote your practice, your services, and establish trust within your community. It can also be used to help build links to your website. You can share your blog posts and articles on your social media platforms. such as Facebook, Instagram, Twitter, and LinkedIn. Whenever you’re sharing your content, be sure to include a link back to your website to help build up those legitimate backlinks.
Want to learn more about the key areas you should focus on when it comes to improving SEO for medical practices? Listen to Episode 23 of our podcast, Walk-Ins Welcome. Walk-Ins Welcome. Walk-Ins Welcome is here to help you change the way you’re marketing your medical practice. With helpful tips, inspiring stories + interviews, and insight into the world of digital marketing, you’re sure to listen and feel motivated every week.
Improving Your SEO and Digital Marketing can be complicated, but it doesn’t have to be. We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. Schedule a call with a member of our team today to learn more about how we can help you triple your revenue and provide an exceptional patient experience for your medical practice.