When owning a medical practice, whether that’s an urgent or primary care clinic, dental office, or chiropractic practice, having a budget formulated is super important! You need to have an understanding of where all the money is coming and going. While you’ll have the regular expenses of facilities, payroll, and software, we recommend making sure you consider what your digital marketing budget looks like as well when planning out your budgets.
Digital marketing is one of the most effective ways to reach and engage potential patients. But with so many options available — from website design and development to SEO to social media marketing — it can be tough to know where to start and where to put your dollars to ensure that every dollar spent in digital marketing needs to generate a return, whether that’s in the form of new patients, increased revenue, or both.
Here are a few tips on how to budget for digital marketing services for your medical practice:
1. Define Your Goals
Before you can start budgeting for digital marketing services, you need to define your goals. What do you want to achieve with your marketing efforts? Do you want to drive more traffic to your website? Increase brand awareness? Generate more leads? Convert more leads into patients? Different services can come at different price points but once you have a clear understanding of your goals, you can start to allocate your budget accordingly.
2. Know Your Audience
It’s also important to know your target audience. Who are you trying to reach with your marketing? Are you targeting potential patients in 5–10 miles of your local community? Or are you looking to attract patients from farther away? Knowing your target audience will help you determine which digital marketing channels are most effective for reaching them. For example, if you’re trying to reach a local audience, we recommend investing in SEO and online directories. If you’re looking to attract patients from further afield, consider running Google Ad campaigns or investing in social media marketing.
3. Consider Your Overall Budget
Of course, your budget will also play a role in deciding which digital marketing services to invest in. How much can you realistically afford to spend on marketing each month? Once you have a number in mind, you can start to look at which services will give you the best return on investment.
4. Shop around
Finally, don’t forget to shop around. Get quotes from a few different digital marketing agencies or freelancers before making your decision. When looking around, make sure to ask lots of questions! Find out about their experience, their process, and what they think would be the best strategy for your medical practice. Take notes from everyone you meet with that way before making your decision you can compare them all to ensure you’re making the best choice for your clinic.
By following these tips, you can make sure you’re getting the most bang for your buck when budgeting for digital marketing services. Invest in the right services and you’ll see a real return on your investment — in the form of more traffic, more leads, and more patients.
Want to learn more about budgeting digital marketing services for your medical practice? Listen to Episode 21 or our podcast, Walk-Ins Welcome. Walk-Ins Welcome is here to help you change the way you’re marketing your medical practice. With helpful tips, inspiring stories + interviews, and insight into the world of digital marketing, you’re sure to listen and feel motivated every week.
To make things even easier, we’ve put together a spreadsheet to walk you through it all! Click here to learn more and sign up to receive your FREE spreadsheet to help you see what your overall budget should look like when it comes to digital marketing.
Improving Your SEO and Digital Marketing can be complicated, but it doesn’t have to be. We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Schedule a call with a member of our team today to learn more about how we can help you triple your revenue and provide an exceptional patient experience for your medical practice.