The holiday celebrations continue, but we are all looking forward to ushering in 2023. The new year brings the opportunity for a clean slate and powerful resolutions. Evaluating your strategy for the upcoming year is essential for your business. Is your resolution to amp up your medical practice’s marketing strategy? Here are some simple tips for marketing your medical practice in 2023.
Set Realistic and Attainable Goals
When mapping out a year of marketing goals for your medical practice, it is easy to think big. Much like personal resolutions for the new year, many ambitious goals often fall to the wayside once you realize they’re not attainable. By setting realistic goals, you will set yourself up for success in reaching them as the year goes on.
One way to ensure your goals are realistic and attainable is by using SMART goals. You can simply format any existing goal into an achievable SMART goal. For example, you want to increase the number of patients who visit your healthcare clinic in 2023. To turn this goal into a SMART goal, you need to ensure it is specific, measurable, attainable, relevant, and time-bound. The revised goal may look like this: Increase the number of patients who visit the healthcare clinic by adding “x” number of patients to the practice by the end of 2023 from a 15-mile radius of the office.
When marketing your medical practice, you can’t deny the importance of patient reviews. While you could sit back and wait for patients to leave reviews on their own, the new year is a great time to encourage patients to share their experiences directly.
Making reviews convenient will result in more patients sharing feedback. Consider your messaging options to patients immediately after an appointment. A text message or email with a link asking for a review is a simple and effective way to gain insight. The link you send can direct patients to the sites on which you would like to grow your reviews (Google, etc.). As patients leave reviews, you should also see results in your medical SEO.
Once someone has left a review, make sure you have a plan in place to follow up. Assign someone in your office to take charge of monitoring review activity. If the review is positive, make sure to thank the patient and share your excitement for their positive experience. If you receive a negative review, don’t panic. Consider the review and respond directly to the reviewer, if possible. Check out this Patient Care Marketing Pros blog post for more tips on handling negative reviews.
Most importantly, remind your patients that you welcome their feedback and take it seriously. Reviews strengthen your credibility with existing patients and can be the deciding factor when new patients are deciding which medical practice to visit.
Build Your Community
Another simple way to market your medical practice in the new year is by building up your community. Patients put their trust in a medical practice where they feel known and supported. Consider implementing one of these options to grow your community.
One way to make patients feel special is by sending birthday and holiday cards. People expect a bill in the mail from their medical clinic, so they will be pleasantly surprised to receive something personal from your office. Emails can also be kind for these occasions, but a physical card is more meaningful.
If you are not already holding a regular Open House at your practice, consider planning one. You could choose to do this quarterly, twice a year, or annually. Include refreshments, door prizes, health information, and, most importantly, time to speak with your staff and get to know your practice.
The physical community you build around your medical practice is terrific, but you should also remember the online community. Social media is an often overlooked method of building client trust. Chances are, your patients are already active on at least one social media platform. Posting on the social networks of your choice can encourage patients to interact with you and even bring new patients into your clinic.
No matter the size of your medical practice or your goals for the upcoming year, Patient Care Marketing Pros is here to help. We are a full-service, patient-centric digital marketing agency based in Birmingham, AL. We focus on patient generation through Search Engine Optimization (SEO), Digital Advertising (PPC), and Website Design. Schedule a call with us today and see how we can make medical marketing a breeze in 2023.