Pediatric Care Ads
DIGITAL ADS FOR PEDIATRIC CARE
Digital advertising is a critical asset for pediatric clinics looking to attract families needing quality care for their children. Through platforms like Google Ads, clinics can target their service areas so that their ads appear at the top of search results for searches like “pediatrician near me.” Social media ads on platforms like Facebook, Instagram, and TikTok are great for creating brand awareness and staying at the top of parents’ minds when they need care in the future. These ads will direct them to optimized landing pages that provide all the essential information they need to book an appointment!
Why is pediatric advertising important?
Running pediatric ads provides a targeted and immediate way to reach potential patients when they need quick and convenient medical attention. Unlike traditional healthcare settings, where parents often plan out visits, pediatric care is often sought when there is an immediate need but doesn’t warrant a trip to the emergency room. Parents turn to Google or social media for quick solutions, making your online visibility an essential component of your overall marketing strategy. Pediatric ads help share important information such as your location, services offered, and operating hours to make parents’ decision-making easier. In an industry where timing and convenience are of the essence, pediatric advertising provides clinics with the tools to reach their target audience when their services are most needed.
Our Approach to Pediatric Care Advertising
Our approach to pediatric digital ads can be broken down into three categories: Google Advertising, Social Media Advertising, and Retargeting. Each of these requires a slightly different process, but our main goal is always the same: to help new patients find your clinic. Here’s a breakdown of how each of them works:
Google Ads
What if you could position your clinic directly in front of your ideal patients as they are searching for pediatric clinics and services on Google? Google Advertising, also known as PPC or “Pay-Per-Click” empowers you to do just that. Our strategies for Google ads fall within two primary categories:
Search Ads
Google Ads help position your clinic in search results where parents are currently seeking the services you offer. These text-focused ads operate on a “Pay-Per-Click” model, meaning you only get charged when someone clicks on your ad. This allows you to feature special promotions or offers, making parents more inclined to visit your clinic.
Display Ads
Google Display focuses on visuals, creating eye-catching graphics that draw attention to your campaign. The Google Ads Display Network spans over 2 million websites, allowing your pediatric ads to be showcased across various platforms, ensuring wide visibility.
Display advertising can be broken down into two categories:
Website Retargeting
When a potential patient visits your website, an embedded code tells Google to display your ads across different websites they visit afterward. This keeps your clinic at the forefront of their mind, increasing the chances of revisiting your site and booking an appointment.
Behavioral Advertising
We can target individuals who frequent certain websites or search for services your clinic offers. When they enter relevant keywords, your ads will be displayed on their devices.
YouTube Ads
YouTube is a rapidly growing search engine, perfect for pediatric ads. Video ads on YouTube can appear before, during, or after other videos, allowing you to connect with a vast audience. Types of YouTube ads include skippable, non-skippable, display, overlay, and bumper ads.
Types of YouTube Ads
Skippable Ads
Skippable Ads are the most common type of ads on YouTube. However, users are able to skip them after a few seconds.
Non-Skippable Ads
Non-Skippable Ads vary in length ranging from both short-form and long-form videos. Short, non-skippable ads run around 30 seconds. Viewers do not have the option to skip these ads but they can mute the audio. Non-skippable ads allow you to have higher visibility but also come with a higher cost per view.
Display Ads
Display Ads show up to the right of a YouTube video and are optimized more for desktop devices than mobile devices.
Overlay Ads
Overlay Ads are displayed at the bottom of YouTube Videos and take up about 20% of the screenspace. They are similar to display ads and are optimized for desktop.
Bumper Ads
Bumper Ads are a great choice for advertisers who do not want to use skippable ads but want to avoid the higher cost that comes with non-skippable ads.
Social Media Advertising
Platforms like Facebook, Instagram, and TikTok allow pediatric clinics to reach targeted demographics in real-time. These platforms are excellent for brand awareness and promoting services like seasonal vaccinations or wellness check-ups.
Facebook and Instagram
These platforms allow targeting specific demographics based on behaviors, healthcare needs, age ranges, and more. They are great for brand awareness and promoting special offers.
TikTok
TikTok’s advertising tools allow you to create informative, engaging videos that raise awareness and educate viewers. These short-form videos are perfect for quickly capturing parents' attention and encouraging them to book an appointment.
Retargeting
Retargeting is crucial in re-engaging visitors who have interacted with your ads or visited your website. This ensures you stay top of mind as parents search for medical care.
Our Results
We help healthcare clinics, like yours, triple their patient volume through digital marketing services like digital ads. Here are some case studies of clients we’ve helped!
EW Motion Therapy
LoneStar Urgent Care
Aspen Medical Center
Ready to take the next step?
At Patient Care Marketing Pros, we’re here to help develop an effective digital ads strategy for your pediatric clinic! We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized healthcare digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. At PCMP, we’ll assess your current rankings, see where you have some gaps, and help build out the perfect strategy to get your practice more qualified leads.