Bates Orthodontics

Bates Orthodontics



Bates Orthodontics provides quality orthodontic care with a service-first approach to establish a stable foundation of oral health for all patients. They are a small family practice making a big impact in the Birmingham area. Grounded in science and service, they help create smiles that can change people’s lives for good. At Bates Orthodontics, they strive to achieve great outcomes through careful, doctor-directed treatment plans that coincide with patient goals and produce the healthiest long-term results for each individual. They customize and personalize orthodontic care to each specific patient. This intentional, individualized method allows them to preserve facial harmony and improve the functional and esthetic aspects of a smile. Everything they do is aligned with their values of service and leadership. They are committed to providing cutting-edge care in a friendly environment where all feel welcome and valued.


The Challenge

Bates is a newer practice in a competitive field. They had just gone through a rebrand including a brand new website. Their SEO would help set their practice apart and bring in new patients on a regular basis, but newer websites can take longer to rank.


The Strategy We Implemented

SEO with focus on a proper off page strategy that would not disrupt existing content that was a reflection of their brand



The Results

1,800 calls in last 6 months from Google My Business

76% of increase of views to their website