Bates Orthodontics
SERVICES: SEO
About
Bates Orthodontics provides quality orthodontic care with a service-first approach to establish a stable foundation of oral health for all patients. They are a small family practice making a big impact in the Birmingham area. Grounded in science and service, they help create smiles that can change people’s lives for good. At Bates Orthodontics, they strive to achieve great outcomes through careful, doctor-directed treatment plans that coincide with patient goals and produce the healthiest long-term results for each individual. They customize and personalize orthodontic care to each specific patient. This intentional, individualized method allows them to preserve facial harmony and improve the functional and esthetic aspects of a smile. Everything they do is aligned with their values of service and leadership. They are committed to providing cutting-edge care in a friendly environment where all feel welcome and valued.
The Challenge
Bates was a newly established practice entering a highly competitive field. Having recently undergone a rebrand, including the launch of a brand new website, they faced the challenge of standing out and attracting a steady stream of new patients. Although their SEO strategy was crucial for distinguishing their practice and driving patient acquisition, the inherent challenge of newer websites taking longer to rank presented a significant hurdle.
The Strategy We Implemented
To address the objectives set by Bates, we implemented a comprehensive digital marketing strategy that leveraged search engine optimization (SEO) to enhance local visibility and patient volume.
Search Engine Optimization (SEO): We focused on a robust off-page strategy that would not disrupt the existing content, which was a true reflection of Bates' brand. This involved building high-quality backlinks, engaging in local SEO practices, and creating valuable external content to boost their online authority and search rankings.
The Results
1,800 calls in 6 months from Google Business Profile
76% of increase of views to their website