Ep. 195: Clinic Launch: The 90-Day Marketing Game Plan

Expand

 Hi walk-ins. Welcome listeners. It's Hannah. It's been a long time since you've seen or heard from me and usually I. I only hop on if I have to give you context to an episode, and that's exactly what I have to do today. So we, I was going in the process of editing the episode that was supposed to go out today, and unfortunately there were some technical difficulties.

Um, we are gonna get the episode rerecorded. I do think it's really great and it's gonna be super beneficial. Um, that should come out here in a few weeks. But in the meantime, we are gonna pivot a little bit and we're gonna share a clip from our webinar that we hosted back in March, the 90 day clinic launch.

So in this Nick and Michael talk about. Different grassroots strategies, digital marketing strategies, so like local SEO, running ads, doing social media, as well as operational advice and tips that we've seen along the way, um, to help you launch a clinic in 90 days, whether you're starting from scratch or if you're opening your like 12th location.

Um, we've helped clients use this exact formula, um, to make their clinic successful on day one. So we hope you enjoy. Like I said, we'll make sure the other episode is rerecorded and yeah, enjoy the episode. First 30 days, but it has to start before you actually open. Mm-hmm. Uh, so the why 90 days is that we're finding that we've done this multiple times now with clinics where it, it takes that much prep work up front and that long to kind of get the ball moving a little bit.

So that's why 90 days is real. And also in the world of business, we know 90 days you can a lot done. Yes. And that's the sprint side side. Things like doing something in a quarter, all that type stuff. That's how business mind works. And so we recognize that's what you wanna do. 'cause really. After 90 days, like your mindset should be shifting a little bit.

And that's, that's how we're trying to approach all this. But so on this side of things, so the budget breakdown, so we're saying six to $10,000 budget over the 90 days. That's including your ad spend and all the things. It's not including the website. 'cause a website bill can be DIY it can be us building it, it could be another company building it.

And the. The range on that can be massive. It can be DIY for free, or it can be like us. We're like 3,500 to 5,000, give or take. And then the other companies out there are probably like 10,000, 20,000. I've seen website quotes all over the place, so we're not including that in this particular budget just because at the end of the day when it comes to urgent care, your website's important, but you don't have to double down like a 20 or $30,000 website to get traffic flowing to it.

That's just. Not the world we live in 10 years ago may have been a different story, but in today's world, as long as it's presenting your information well and it's easy to get to and it works great on your phone, you're in the right spot. So anyway, so that's your budget, that's the mindset. Six to $10,000 over next 90 days.

Just keep that in the back of your mind as we go through this. All right, cool. Timeline overview. So there are three phases. Uh, to opening up your clinic from a marketing perspective, we do days one through 45, uh, that's building a foundation, and we're gonna go into this in detail. Yeah, I just wanted to give you the, the highlight reel here.

So the pre-opening, this is the work that you're gonna do to make sure that you have patients coming in on day one, and then you have opening week. This is gonna be the trifa adjust period. Yeah. Right. So this is not the week that you're gonna do your grand opening. This is just the week that you're gonna soft open and figure out what's working and what's not.

You're, you're taking a patient. That's right. Hey, let's see if we can actually do what we say we're gonna do. Yeah, exactly. Uh, let's see if we hired the right people. Uh, and then post opening day 51 through 90, this is the maintenance and the scale operation. And what's gonna happen in that 51 through, uh, day 51 through day 90, you're gonna be able to get good data.

To build a long-term marketing plan. And that's what we want you to be able to do, is to say on day 91, I know what I have to do. Um, we know that our cost per lead is this. We know that we can handle this many a day at our current staff rate. Yep. And so if I need to go from 25 patients to 50 patients, I know exactly what I have to spend to make that happen.

And that's, that's the goal, is to have everything set up one through 90 so that you can predict 91. And, and then hopefully you're, we're getting some of your money back from all your investments now. Correct. So like that's part of the game too. Right. So let's start by laying the foundation. All right, Michael?

Yeah. So start out the gate. This is it. This seems obvious, but people miss this all the time, is getting your business profile set up. So here's the thing, you don't have to have a already open business to set up a business profile. If you have a, in this world, if you're an urgent care, you have a building, uh, you're either building it out or it's built out.

And so there's an opportunity to go inside of your profile. If we tell people all the time, like. The second you have some type of signage, you can go ahead and start doing your profile. Back in the day, it used to be as long as you can get mail, they can send a postcard and it'll be fine. Well, they've gotten rid of that option.

And now the main option is video verification, which is. Beyond frustrating. I'm not gonna lie. It's one of the more frustrating things that we have to work with clients on because we can't do it 'cause we have to be physically there. Mm-hmm. Uh, but the reality of this, you talking about the video verification?

Yeah. Yeah. So that'll make you wanna punch small animals. Well, and, and I saw a hack actually yesterday. I don't know if you saw the hack, uh, in our agency group, but, uh, so at the end of the day, what Google's look, Google's looking for in a video verification to get your profile, uh, verified is signage.

That shows like it's your place and it, it doesn't have to be like coming soon. It doesn't have to be a permanent sign. It can just make sure your logo is on there with a coming soon or something that's on the door. Um, that's step one. Step two is making sure the address is visible so they can see the address on the door or on the mailbox or on whatever.

And then if, uh, if there's any other physical thing that makes sense to show that. In an urgent care, like you wanna showcase that and like it can be an under construction type building, it's just to have enough where a person from different part of the country can say, yeah, that looks like the right thing.

I'll, I'll verify this. And it's like a, a one to five minute video depending on the situation anyway. So you have to have that when we tell people, if you can't have signage up, you gotta wait because they're just going to deny you. And when they deny you, it just doubles down how long it takes to get it set up.

So that's the biggest thing I can tell you guys right now is making sure that sign is good and you have an actual address on somewhere and then you can show that. 'cause I'll even say, can you walk from the street into your building? Like you have to like make a path. Well, let me add something there.

Just like you, just from working at Coca-Cola, you can go get. A $50 banner made. Yeah, that's totally worth it because it's gonna set you up for success. Go get a banner made at your local sign shop, hang it up, and just have your logo, the name of your company, and coming soon get something, something that, that just lets Google verify it.

I'm telling you, the sooner in that 90 days that you can get this set up, the better. Yeah. Yeah. Because, and then the, one of the hacks I actually saw yesterday is that somebody bought a, a package of magnetic numbers. They could stick the magnetic numbers for their address anywhere, so they can just take it right back off after the video's done.

And there's no like permanent piece to it. So they literally had mag magnetic numbers and it had a printout, and then they had a magnetic sticker of their logo. They just slapped it on a door or something just so it stick. And it got verified. So at the end of the day, like the requirements aren't high, but they, but they do take effort.

'cause we've had people say, yeah, I tried to verify and I walked through and they said they couldn't figure out if this was my location or not. Well, yeah, 'cause you had no signage at all. So that's step number one. And you can do this before you're open. We're gonna recommend you do this before you open.

'cause like you said, it has to build, right? Also, wanna throw out there, this is your digital real estate. Yep. Just the amount of time that you put in, in figuring out your location for your clinic or your second location for your clinic. That same level of energy needs to go into your Google business profile because this is your digital real estate.

There are three spots in that Google Map map pack. Mm-hmm. And you want yours to show up anywhere in that map, three pack so that you can get that traffic coming to your website. It's huge. And so one of the screenshots we show right here is that you can actually set a profile. You can say opening date, so you can actually set your actual opening date so it doesn't say you're open because that looks bad, right?

You have a business profile that says you're open and there's a phone number. But they call it say, Hey, we're no not actually open yet. And so you don't want that, but you can have a opening soon date, basically in business profile. And that's why we kept saying at the very beginning of this, we're assuming you have an actual opening date locked in.

So something that we didn't add to this that I really think is gonna be important mm-hmm. Is go ahead and set up your business phone number. Yes. Um, and then have it forward somewhere or have it go straight to a message saying, Hey, we're opening on this date. We can't wait to meet you. Very upbeat, very positive, but the reason I say that is because if you put like your cell phone number on there or some other forwarding phone number, such a pain to change, when you are ready to switch that phone number out, it, it can be a challenge.

And I, I don't wanna sugarcoat that. So make sure you set up your business phone account, even if you don't have it ready to go yet. Yeah. We, we've had many times where a profile had a. Private personal number or whatever and they had to change it. And then the profile got unverified, which was a big deal, and then it became a huge issue.

So you gotta think ahead a little bit. Now, one thing real quick before we hop back to that. Oh my bad, sorry. So, uh, this is something that we see a mistake made all the time, is deciding how you spell out your street or avenue or boulevard. Uh, because at the end of the day, if you spell out Avenue completely instead of a VE or if you spell out Boulevard completely instead of BLVD, you do any of that, uh, you have a situation where you may not be consistent.

And so we, we know that when Google doesn't get consistent information, it's gonna get confused. So you want to be as consistent as you can because the second, if you change suite to STEs instead of actual spelling out suite. Google will get confused. It'll start making assumptions, and then it won't. It will actually hurt your rankings in the future.

So decide today and be extremely consistent for moving forward. The sec, whatever you put into this profile is what you need to be happy with for the rest of the life of that location. So, Raheem had a question that I think is relevant to this slide, and I don't want to get past it because the relevance of it.

Um, the question is what if, uh, you have an office building and that office building you're having trouble getting verified, like it's a, uh, maybe a medical building or Yeah, yeah. Like a Regis or something like that. Yeah. So on that side, thanks. So, uh, the, the biggest key is, so I have to make an assumption here, this, you're in the Messiah of Medical Building, so your suite number Correct.

But that's the mindset. Um, when it comes to verifying, Google doesn't seem to care how many suite numbers there are in a building. 'cause we've manipulated this before where we just added a random suite number and it didn't seem to care because in the verification we showed a suite number walking on through the video.

So from your, 'cause I, I've done this before with a client. Where we had to actually walk outside, go to the, show them at the office building, go in, and then basically, it sounds terrible, but we had to make a path for people to quickly get to our suite number because Google doesn't like waiting on stuff.

So we had to make a path and then we had to show our signage on the door with a suite number and go in that way and it got verified. Right. Uh, and that's a big thing. And as a side hack too, if you're trying to, this an iPhone, it doesn't seem to like you. If you try an Android phone, it will like it more often when unbelievable.

Google prefers it own platform. Exactly. We, we had a situation in our own thing where we couldn't get verified and I used the, I, I'm the only Android user in the office here and, uh, switched to Android and it got verified. So it's just like. The game we have to play, which is super frustrating. I hope that, I hope that answered that question.

Happy to go offline and talk to you more about it, but, uh, that's the general way we'd like to look at that. And I just put in there, uh, you can request a different verification type the try with icons. Yes, absolutely. Android actually may be your answer. We, we, we had that issue just when we moved into this office.

Yeah, it took forever. We tried three different iPhones. Right. And then I said, well, I'm the only Android guy I'll try. And it verified. It's so stupid. All right, so you're gonna have to get your website in order. I wanna make sure that, uh, we've already talked about that. You're gonna have a website and I'm gonna let you go through all this.

Yeah. But I wanna talk about up, leading up to when you're gonna open, there's two things that I recommend, uh, on that website, even if it's fully developed. The first thing I recommend is a popup stating very clearly the date that you're gonna open. Yeah. And the second thing that I recommend is a way for them to join some type of a, an email, uh, list or a newsletter.

And you can even build that into the popup if you want to. Yeah, right. Um, we wanna make sure that we're very, very clear so that people don't get frustrated with you, that even though you have a fully developed website. That you're not open yet and we wanna make sure that that's clear. Yeah. And so, so a couple ways of looking at this, um, you either have a landing page with basic contact information that says opening whatever date.

Perfect. Yep. Uh, that can be, that's 'cause some, we've had quite a few urgent cares that needed us to do that, where like a single page site that had their logo, phone number address coming soon. Uh, with a general date, and then it allowed some of their payer, uh, verifications to actually work because they, the, like a Blue Cross required it or something.

So that's like a simple first phase. But if you're beyond that and you're like, okay, I want to build out the rest of the site. So a couple of things here. It's, this is very obvious stuff, but this new reminder, make sure it works right on your phone. Uh, make sure the call to actions are just super easy.

Most people are looking for, and this is what we know, they're looking for a phone number or they're looking for a book now. So, uh, save your spot, some type of online booking process because that's how we function in this world where I need instant gratification. And that can be either the phone call or filling out a, a booking appointment.

So that, make that super obvious. Don't bury it. Especially if you're a single location, you should have no reason to bury that thing. Now, if you're like 150 locations or whatever. Makes a little sense. It'll get buried a little bit. Yeah. But if you're a single location, it should be the first thing and one click.

They're going to where they need to go. 'cause that's how they function. They don't really care. Um, about your services. Google cares about your services, but the general public, they don't necessarily care unless they're looking for something very specific. We recognize that on the analytics side at SU testing, x-rays, uh, immigration physicals, those are things that people do look specifics for.

But beyond like normal urgent care services, they don't dig, they just assume. Which is fine. A couple other things too is like we say, SEO optimize, basically, is the content make sense? Like is it well written? Is it written? Uh, there's enough link to it. Like sadly, in the world we live in now because of ai, uh, your service pages have to be pressing beyond a thousand words at this point, and that is just because Google is demanding that now.

So keep that in the back of your mind as well. I wanna throw something out with that. Yeah. One of the things that we've started experimenting at patient care Marketing Pros is making sure that not only do we have the data, content and length mm-hmm. That we structure it in a user experience kind of way.

And we're seeing, seeing when we do that and we structure that data properly. That it's actually showing up better in search engines because what everybody else is doing, we have, first of all, I'm gonna say we have no problem with AI content. You just have to have a human review it and rewrite parts that don't make sense.

But where they're getting into a snag is when they just post up the, the AI content and they don't structure it properly and make it look good and easy to consume. Yeah. Yeah. Okay. Throw that out. Avoid the obvious AI content. Right. Uh, and then patient resources. So, you know, in today's world, you know, the online form piece should be built into your booking software at this point.

But having an available PDF version is always good. Uh, listing insurance information, that's one of the number one questions that we hear, uh, with our urgent cares in the potential patients. Like they're asking, do you take this insurance? You take that insurance? Like we have a whole entire thing about how to train your front desk of like, one of the things you need a quick sheet for your insurance list so the front desk can answer that quickly.

'cause it's always a question. And that also includes do you do cash pay? Like naming off these general questions that people want. 'cause we can assume most people have insurance, but cash pay is a pretty common question. Like how much is it just for a cash pay visit? And you need to easily answer that question.

Don't be afraid to answer it too, because that's how people are looking. Right now, because in the urgent care space, the, the loyalty behind a patient's low, they're looking for convenience and cost. And if, if I can get an appointment in the next 90 minutes or 60 minutes and then you can do cash because I don't have insurance, I'm probably gonna go with you, uh, just because it's the way we function.

So just get down the back of your mind. Don't be afraid to put that information out there, uh, because they are actually looking for it. So good. Let's keep going. I hope this is good content for you. If you're getting anything out of a drop of one in the chat, we're gonna keep going though. SEO and local listings.

SEO for the uninitiated is search engine optimization, and at its very core it is the art of getting found on search engines. That's, that's simply, thank you Stevie for that. Uh, it's just the art of getting found on the search engine. Um, when somebody does this search. We want them to trip over your Google listing to find what they're looking for.

Okay. Yep. That, that's the ideal scenario. Um, one of the things that trips up people's, um, Google Business profile, not, well, not their Google business profile, but their, their online directory listings. Mm-hmm. When you build those, um, there's some, some places you can go to do this that makes it super easy.

Um, Yext directory listings. Bright Local is really good. Yep. White Spark does a really good job of hand building those. Yep. But when you were talking about earlier, making sure that you say the exact same thing in your name, address, and phone number. Quick story. I have an autistic son and when he was, I want to say it was five or six, Michael, I can't remember what I call you.

Yeah, yeah. We were on a vacation and my mom and dad are calling me son. My sister calls me Bubby. Um. Connor, who's my oldest son is calling me Dad and Heather. My wife is calling me Nick, and when the most innocent way I've ever seen a child speak, he looked at me and goes. Who are you? Like, what is your name?

Like what do I call you, right? Mm-hmm. Um, because everybody was calling me something different. Google works like a five-year-old autistic child, and that if you don't say the exact name, phone number, and address the same way across the internet, it'll look at you and go, who are you? And it'll move on to the next listing.

Yeah, so I wanted to make sure that when I say Keep nap consistent, name, address, phone number. I'm not joking about that. Yeah. Oh yeah. And, and one of the things too, so we mentioned the urgent care near me, so there's a misconception too on walk on, uh, walk-in clinics. Mm-hmm. So, uh, you would assume, 'cause walk-in clinics gets a lot of impressions, but walk-in clinics don't necessarily drive your online traffic that much because at the end of the day, they're looking just to see if they can walk in.

They're not gonna book a time, they're gonna just see if they can go in or not. So it's important that you listen to your site. Do you allow walk-ins, which most of you do? I would assume. Um, and, but you wanna say that, but your focus is going to be urgent care near me. That is going to drive the majority of your traffic.

Uh, if you're running ads, that's where you wanna lean into. Uh, that's the starting point when it comes to what kind of keyboards you wanna go after. You know, in real time, I'm having an idea that I want to experiment on. No, you, you're all welcome for this. I haven't done it, but I wanna do it. Um, what if we had a button, Hey, do you wanna walk in?

And it takes to a landing page and it says, here's our address, uh, here's our hours. Click here for directions and just have a landing page just for walk-ins. I've never tried that. Yeah, that makes sense. Um. So SEO and local listings, um, we're gonna talk about, are we, we're talking about reviews later? Yeah.

Okay. So I don't wanna go into too much. We are gonna encourage reviews, but I wanna give you a, a bit of a strategy on that later. Um, and then when we talk about creating local content, we believe that urgent cares make a positive and a really profound impact on the communities that they serve. We really do believe that.

Yep. Um, and part of that is calling out neighborhoods and schools that you serve, and maybe even churches in the area that you serve or whatever. Yeah. Be a part of the local like. Uh, one of the things that, uh, even though it's a big chain, um, when you go into Mo's Barbe, not Mo's Bar, is it Mo's Barbecue?

No. Full Moon Barbecue. Yeah. They have like the local high school team jerseys up on their wall and stuff like that. I'm not saying that you have to do that, but understanding that you're part of that community is huge. Yeah. And we have a little community section in this as well. Uh, I'm talking about some strategies that we've used personally.

We've seen clients use. And what works, and so we're gonna go through some of those as well. But yeah, at the end of the day, just remember this is all pre-opening day, so just keep that in the back of your mind. These things need to be done pre-opening. I'm gonna touch on schema just real quick. Yeah. What Schema is, is it's structuring the data on the back end of your website so that Google can read it.

Google doesn't read the content on your website. It reads the schema markup. If you're using us, we're already building that out for you. If you're using your other, another agency, they should do it. Like there's, it's kind of common practice at this point. Uh, but it is just one of the things that you need to be doing.

All right. Social media. So social media. Keep all rolling. Yeah, so social media side things, uh, we list like Facebook, Instagram, LinkedIn. Those are tend to be the top three that have the most traffic in the urgent care space. At the end of the day, if you're going to have to pick one, Facebook is still your winner for this.

Yes, you can say like, well Facebook, I don't people want you to say, used to yes and no, but they still have over 2 billion users. So there's still people on there. We still see lots of interactions and at the end of the day, Facebook is, at this point, the only true community. So social platform left 100%.

The rest of 'em are education and, and vanity level stuff. And then LinkedIn's more professional. But Facebook is your go-to. Like you really should have a Facebook page and we're not saying like. If you build a Facebook page, you're gonna naturally get more patients. Like, that's not the mindset here. The mindset is that you are in creating trust in the community, getting opportunities to talk about the community and showcase who you are.

Because here's, at the end of the day, chances are as the owner of that urgent care, you already have a community. Impact of some sort, like you've already been there and so people know who you are. You need to use Facebook to kind of promote some of that. So building out your Facebook professional page is super important.

Uh, and then we also talked about employee side of things. Like you can get employees involved. There's obviously, this is before you open, so there maybe some limitations there. There should be lots of content about coming soon. Yep. Opening. Here's what we're excited about. Yes. Hey, this is where we're, here's what's happening in our build.

Uh, again, we're talking about opening a clinic and this is that first section. We gotta keep moving. Michael. Yeah. Hannah has reminded me that we're 25 minutes in at the end of the day. Uh, we actually even have a resource about how to build out some of your posts and like have some good ideas. We include that in the resources as well, for sure.

All right, so Google Ads side of things. Uh, so we're gonna assume you're, you're running Google Ads 'cause it's part of your budget in the situation. So you want to make sure that you're actually linking everything up in your account. But please don't use performance Max. Correct. Max is not your fault.

Don't, don't let Google just run your ads for you. It never ends well. But you want to go and build this stuff up because, uh, one, one of the biggest things we tell people when it comes to ads is it's not an on off switch where, okay, if I turn on the ads today, I'll have patience today. That rarely happens, uh, usually you have to give Google some time to figure you out because Google does not just automatically reward you for giving them a dollar.

Like they want to understand are you giving the best, uh, experience for the people that click on your ads? So it takes a little time, like it legitimately takes a couple of weeks for Google to actually kind of figure things out. But here's a couple things to recognize though. Like even before you're open, you can run some actual like display stuff as well.

Like here's some coming soon things. Just to kind of get things out there. You can keep a low budget here because you're not really expecting a ton of conversions right now. It's obviously 'cause you don't need the patients yet, but these are things that just gets your ads accounts moving. So when the day comes and you're ready to actually run ads to bring in patients, you're not having to wait another two weeks for things to get figured out.

It can actually start moving that ball really fast for you. Yeah. Google ads. A couple things that I wanna add here. One, um, this is an immediate need search. Yep. So the people. What, what we're trying to accomplish with starting three to five days, uh, however you spell the word before. I probably will jack that up.

That's on me. Um, the reason we wanna do this three to five days before is one, we want Google's algorithm. Yeah. We want it to start activating. Yep. Okay. So that on day one, people are finding you in those ads. Yep. If you start the day of, it's not gonna work until three to five days later. Yeah. That's the ramp up.

It takes time to get it. Two things that are gonna drive cost. All right. I want you to listen very, very carefully. Vanity and greed. Vanity and greed, vanity. I wanna show up in every single search that anybody makes ever. Well, you can do that. It's gonna cost you a fortune. It's gonna drive all your cost per conversions up, uh, because Google is gonna spend your money like a crazy expert.

Google never has a problem with spending money. Yep. And the other thing is, is greed. I think, and this has been proven over and over again, that a three to five mile radius around your clinic is all you need to be successful in hitting these numbers we're talking about. And when people start opening up to 10, 15, and 20 mile radiuses.

People are not driving any further than seven and a half miles to your clinic. Keep it in a tight three to five range. So vanity trying to hit every possible human keyword available, and then greed. I'm trying to catch everybody in this large bubble because I want 'em all. It's going to cost you a fortune.

Don't do it. Let Google do the heavy lifting in a three to five mile radius. Let search engine optimization. Do the heavy lifting on the bigger bubbles. Yeah, guys, 'cause you guys are in a great industry where your search volume is always high. So you don't need 10 mile, 25 mile, 50 mile radiuses. Like a, a home service company might need like that three to five, like legitimately has thousands of people in involved.

Unless you're in a rural area, you can expand a little bit. Of course. Uh, but or if you're in New York, you need to hit a block. Yeah. You don't need to hit it in New York. You're like, you need a mile, five blocks and that's all you need. It's amazing. So it really does, it really does expand and contract based on your location.

But for the vast majority of our urgent cares that three to five is huge. Let's talk about community. Yeah. So community side thing. So this is where you gonna start having your conversation. This is you gotta put your business hat on, your business development hat and you gotta go out as the owner and and talk to these local areas that will basically kind of be a feeder system for you.

So you gotta talk to your schools 'cause you have sick kids businesses. Uh, other medical offices that may not be a competitor, but they have a referral source type of thing. Start looking for opportunities to do, uh, tours and workshops and talking to chambers and things like that. Like these are all items that, that you can do prior to kind of build that relationship upfront.

So when you do open, there'll be people there celebrating with, I tell you who's masters at this are chiropractors. Chiropractors. Chiropractors will go out. Uh, I think they get it. Yeah. There's something about the chiropractor. They will go out to every chamber. They will go out to every BNI. Yeah. They will go out to any kinda networking event and they will just say, Hey, I'm not open yet, but I'm opening.

Yeah. And they'll get all of this free exposure. And they leverage it and they're good at it. Yeah. And, and I, I can just say from my own experiences, uh, for now, if you need to dedicate one to two hours a day to work on that, just so you can be consistent. 'cause if you here, here, how it comes to sales, like if you're like kind of after it, it never works out.

But if you're like consistent with it and you do this for a month, basically, you know, a couple, you know, for that 30, 45 day thing. You'll build some awareness that you weren't, didn't think you were gonna get, because people are like, oh, I've, I've talked to him, or he seems really great, or she seems really great.

'cause it builds that confidence. 'cause at the end of the day, when you're as a, as an urgent care, like they want to have that trust factor built in and that trust takes time when you're brand new to the area. So definitely encourage that. You know, digital, we love digital, but we recognize the community side is super important.

Honestly, it's just as important, more important than your physical location, and that's the episode. I hope that you enjoyed it. Uh, please feel free to give us your thoughts, concerns, feedback comments, any questions you might have. You can send an email to hello at patient care marketing pros.com or find us anywhere on social media.

Um, and be sure to stay tuned to next week's episode. It's an interview with Patrick O'Malley. He's with Eeb Medicine in the laceration course. I'm really excited about the episode. Patrick is just a joy to talk to and I know that Nick and Michael had a great time, um, on that interview with him. So yeah, be sure to tune into next week's episode and we'll see you soon.

Bye.