A Better Approach to Healthcare Marketing

Nick Hoard is the Founder of Nick the Marketer, a full-service digital marketing agency that helps small businesses grow through SEO, Google Ads, and web design. After years of working with a wide range of industries, Nick identified a major gap in how urgent care clinics were reaching new patients—so he launched Patient Care Marketing Pros, a specialized division focused exclusively on helping urgent care centers grow through targeted digital marketing.

Today, Patient Care Marketing Pros serves clinics across the country, delivering proven strategies that increase patient volume and maximize ROI. Nick also co-hosts the #1 podcast for urgent care marketing, Walk-Ins Welcome: A Healthcare Marketing Podcast and has been featured by industry leaders like Experity and Solv for his insights on digital growth in healthcare.

A problem solver at heart, Nick has built his career by learning through action, surrounding himself with great people, and always finding the win-win opportunities whether it’s with clients, team members, or partners. He’s also a certified private pilot who finds peace in the clouds and fun in a good challenge. Nick lives in Birmingham, AL with his wife Heather and their three boys, where life is fast-paced, full of laughter, and never short on adventure.

Michael Ray is a seasoned professional with over a decade of hands-on experience in both digital marketing and professional sales. Since 2019, he has focused on developing and implementing strategies that drive patient volume for urgent care centers. His digital marketing expertise boosts online visibility and acquisition, while his sales background ensures strong communication and high conversion rates.

With a deep understanding of the unique challenges urgent cares face, he specializes in crafting targeted strategies that bring more patients through your doors. In addition to his role as Chief Operating Officer, Michael is also the co-host of the #1 podcast for urgent care marketing, Walk-Ins Welcome: A Healthcare Marketing Podcast.

With over 25 years of experience across both nonprofit and corporate sectors, Kimberly brings a well-rounded and strategic approach to business operations. Her expertise spans Finance, Human Resources, Sales Management, and Marketing & Advertising—allowing her to connect the dots between people, performance, and profitability.

As Finance and Administrative Director, Kimberly plays a critical role in the organization's foundation and forward momentum. She leads financial oversight, including budgeting, payroll, and performance analysis, while also driving HR strategy and supporting team development. Known for her ability to bring clarity to complexity, she ensures the business runs efficiently while keeping both team members and numbers aligned.

Beyond the numbers, Kimberly is a true relationship-builder with a love for creating meaningful experiences—both in and outside of the workplace. When she's off the clock, you'll likely find her traveling with her husband, soaking up sunshine with her toes in the sand and saltwater in her hair—living life as if “It's 5 o'clock somewhere!”

At home, she enjoys time with her family and her beloved furbabies, who keep life entertaining (and occasionally unpredictable). A self-proclaimed home décor enthusiast, Kimberly is always dreaming up her next design project—often rearranging spaces and thrifting for those collectible pieces just for the fun of it (much to her husband's amusement).

She's a fan of the classics—especially the Aliens and Jaws trilogies—and is convinced that Sheldon from The Big Bang Theory would absolutely be her best friend if given the chance. Still sitting at the top of her bucket list? Diving with Great Whites.

Stacey Avery brings a uniquely well-rounded perspective to the PCMP team. A graduate of Ole Miss with a degree in Interior Design, her career has evolved far beyond design into Accounting (Payables, Receivables, Cost Control Analysis), Project Development, Payroll, Procurement, Logistics, and more. Having worked across so many areas of business, she has a sharp understanding of how teams and systems work together.

While she's held management roles, Stacey thrives behind the scenes—providing clear, accurate information that keeps operations running smoothly and teams aligned. She finds fulfillment in supporting others and strengthening the structure that allows great work to happen.

Outside of work, she channels her creativity into designing spaces around her home—including her own 3,000-square-foot deck—and growing rare plants in her garden. Her Mountain Cur, Journie Dawn, proudly holds the title of her beloved child and constant companion.

With experience in graphic design and digital marketing, Hannah brings both creative vision and strategic insight to everything she touches. As the Marketing Director for Patient Care Marketing Pros, she leads all in-house marketing initiatives—ensuring that our brand voice is cohesive, human, and powerfully positioned across every platform.

At the heart of Hannah's work is a passion for creating content that builds trust and genuine connection. From social media strategy and brand messaging to podcast production and event marketing, she crafts content that speaks clearly and resonates deeply. She oversees our presence on platforms like Facebook, LinkedIn, YouTube, and TikTok, driving digital content strategy in close collaboration with our SEO and Paid Ads teams to maximize both organic and paid performance.

Additionally, she directs our internship program—developing opportunities for aspiring professionals and maintaining strong relationships with local colleges.

When she's not creating content, you'll find her hanging out with her cat, Mews, snapping photos of hot dogs (just for the bit), and finding creative ways to reduce her screentime—usually by reading, watching bad reality TV or Netflix documentaries, making art, or spending quality time with friends.

Janie brings creativity, organization, and attention to detail to the Patient Care Marketing Pros team as the Marketing Coordinator. A graduate of the University of Montevallo with a BFA in Graphic Design, she supports PCMP's internal marketing efforts through social media coordination, podcast editing, video creation, and content support.

From helping manage PCMP's social media presence to editing Walk-Ins Welcome podcast content and creating videos that highlight the brand, Janie plays an important role in keeping our marketing consistent, polished, and engaging. Her eye for design and strong sense of execution help ensure each piece of content reflects PCMP's voice, values, and mission.

Whether she's coordinating social posts, editing a podcast clip, creating video content, or helping bring a new marketing idea to life, Janie brings thoughtful care to every task.

When she's not working on marketing projects, Janie enjoys low-key evenings with her orange tabby cat, Blaze, grabbing dinner with friends, and catching up on her favorite shows, like The Crown, Parks and Recreation, and The Office. She's also an amateur scrapbooker and a true reality TV enthusiast.

Grace serves as the Business Development Director at Patient Care Marketing Pros, where she plays a key role in connecting healthcare practices with the right solutions to help them grow with confidence. A natural relationship builder and strategic thinker, she leads with empathy and energy—making sure every interaction reflects one of PCMP's core values: exceptional client experience.

A proud graduate of the University of Alabama, Grace holds a Bachelor's degree in Business Marketing with minors in Sales and Psychology. Her academic background fuels her ability to understand what drives both decision-makers and their patients—helping her position our services in ways that align with each client's unique goals.

From initial conversations to long-term partnerships, Grace ensures that our clients feel seen, supported, and set up for success. She works closely with our CSMs and production teams to create smooth onboarding processes, meaningful touchpoints, and strategic opportunities that align with our 90-day patient acquisition framework.

Outside the office, Grace is always up for an adventure. You'll often find her exploring local farmers' markets, treasure hunting at estate sales, or strolling through the Birmingham Botanical Gardens—usually with a Chai Tea from Santos in hand. She's a devoted dog mom to her pup So-So, a creative at heart who loves painting, and a bit of a thrill-seeker with skydiving, roller coasters, and bungee jumping already under her belt.

Susan graduated from Auburn University with a degree in Logistics and Marketing and now spends her days helping clients grow their businesses through smart strategy and seriously good service as Patient Care Marketing Pros's Client Success Manager.

When she's off the clock, Susan's in full-on mom mode—shuttling her two kids between baseball, lacrosse, football, and chorus with a 7Brew coffee or Sparkling Ice in hand (usually with Morgan Wallen playing in the background). She's a big fan of Christmas movies (yes, even in July), Gilmore Girls, HGTV, and all things Bravo. She loves decorating on a budget, binge-watching Netflix, and diving into DIY projects—especially painting and refinishing furniture to give old pieces new life.

Her happy place is the beach or Disney World, but she calls Birmingham home, where she lives with her husband John (they've moved six times!), their two awesome kids, and their fluffy Cavachon sidekick, Daisy.

Abdullah knows how to make every click count. He's spent his career transforming ad spend into real business growth—crafting campaigns that not only convert but connect. His strategic mindset, paired with a creative edge, makes him a powerful force behind PCMP's paid advertising efforts.

Having lived and worked in Dubai, Abdullah brings a global perspective and a sharp digital intuition to every campaign. But beyond the metrics and media plans, he's a storyteller at heart. An aspiring filmmaker and lifelong cinephile, he has a natural eye for direction and a deep appreciation for compelling narratives—on screen and in strategy.

Outside of work, you'll find him singing, tearing through non-fiction books, or solving complex puzzles just for the fun of it. A true ambivert, Abdullah thrives in both collaborative brainstorms and quiet, focused moments behind the camera or the screen.

With over a decade of experience in digital marketing, Raheel has built a reputation for crafting ad strategies that don't just reach audiences—they resonate. He's led cross-functional teams and scaled brands across global markets, bringing a powerful blend of leadership, innovation, and strategic clarity to every initiative.

At his core, Raheel is a marketer who thinks like a strategist. He's fluent in the language of performance metrics and ad platforms, but what sets him apart is his ability to connect data with direction. Whether he's optimizing a campaign or mapping out a full-funnel strategy, he approaches each challenge with patience, foresight, and a deep understanding of human behavior.

Outside of work, Raheel's passions reflect his professional edge. He's a lifelong learner who enjoys the complexity of chess, the collaboration of cricket, and the competitiveness of gaming. He also stays plugged into emerging ad trends, mentors up-and-coming marketers, and thrives in strategic brainstorms that push boundaries and challenge conventional thinking.

For Qasim, performance marketing is more than numbers. It's about understanding people. At Patient Care Marketing Pros, he blends data, strategy, and intuition to build campaigns that don't just perform on paper but deliver in the real world.

With a strong attention to detail and a habit of seeing things from the client's perspective, he's always one step ahead in crafting strategies that feel intentional and effective. Every campaign is treated like a system to refine, optimize, and perfect.

Off the clock, Qasim switches gears—literally. Whether he's out on his motorcycle exploring new routes, spending quality time with family, or getting lost in a Netflix series, he knows how to balance the fast-paced world of marketing with moments that matter.

Ethan brings energy, curiosity, and a sharp eye for performance to the PCMP team as a Paid Ads Specialist. After joining us as an intern in the summer of 2023, he quickly became an important part of the production team, supporting website updates, migrations, and technical projects before growing into his current role in paid advertising.

Now, Ethan helps manage and optimize ad campaigns that connect urgent care clinics with more patients. His background in marketing, willingness to learn, and attention to detail help keep campaigns moving in the right direction.

Outside of work, Ethan enjoys gaming, hanging out with friends around Memphis, and turning up Morgan Wallen in his truck. He's also a proud cat dad to three uniquely named companions: Donut, Mr. Banana Toes, and Mizzizzippi, who are never far from his side.

Juan is a digital marketing specialist with a background in economics and a talent for turning data into direction. With a rare blend of analytical thinking and creative execution, he transforms complex ideas into measurable outcomes—using digital strategy not just to attract attention, but to drive real growth.

Fluent in the languages of digital advertising, data analytics, and web design, Juan brings a full-spectrum approach to SEO. He doesn’t just optimize for search engines—he builds digital experiences that tell compelling stories while delivering high performance. His work reflects a balance of logic and artistry, ensuring that every strategy is both data-informed and deeply human.

 
Juan's curiosity doesn’t stop at campaign dashboards. He’s a lifelong learner and technology enthusiast with a keen interest in AI, always exploring the next wave of tools shaping the future of marketing. Outside of work, you’ll find him chasing adventure on his motorcycle, recharging through open-road escapes, or diving into expansive virtual worlds as an avid gamer.

Whether he’s fine-tuning a keyword strategy or strategizing the next move in a game, Juan brings focus, passion, and a love for discovery to everything he does.

With a degree in Marketing and a concentration in Digital Marketing from the University of Alabama at Birmingham, Issacah supports the PCMP team with fresh perspective, creative insight, and a growing toolkit of digital marketing skills. She's passionate about helping brands communicate clearly, connect authentically, and grow with purpose.

Outside of work, Issacah enjoys unwinding with a good book, her sketchpad, or a rewatch of Gilmore Girls. She's especially drawn to mystery and fantasy novels—particularly those set in other time periods. As an artist, her favorite mediums are graphite and colored pencils, where she brings characters and stories to life with detail and care.

A fan of true crime and storytelling, she regularly tunes in to her favorite YouTuber, Stephanie Soo. You'll often find her exploring new restaurants, sipping on a chai latte, or popping into local coffee shops—always on the lookout for a hidden gem or a great recommendation.

Santiago is an SEO Specialist with a passion for SEO and digital strategy. He enjoys helping businesses strengthen their online presence by creating content and optimization strategies that connect with the right audience and support long-term organic growth.

Always looking to improve, Santiago approaches every project with curiosity, attention to detail, and a results-driven mindset. With experience in search engine optimization, content strategy, and digital marketing, he believes that successful SEO goes beyond rankings. It’s about understanding users, solving their needs, and creating meaningful digital experiences that deliver lasting value.

Outside of work, Santiago enjoys competitive challenges, whether he’s playing video games or table tennis. His competitive spirit motivates him to keep learning, refining his skills, and pushing himself to become better every day, both professionally and personally. He also enjoys crime novels and detective TV series.

Alyssa brings a strong creative eye and a passion for storytelling to the PCMP team. With a degree in Marketing and a concentration in Digital Marketing from the University of Alabama at Birmingham, she specializes in social media strategy and content creation—helping brands connect with their audiences in meaningful, visually engaging ways.

Outside of work, Alyssa enjoys being outdoors—whether it’s a walk in the park, a trip to a new city, or a day spent browsing vintage markets and antique shops. She also loves a cozy night in with a good book, a challenging puzzle, or a rewatch of one of her favorite period dramas like Downton Abbey, Pride & Prejudice (2005), or Bridgerton.

Her perfect weekend might include grabbing cocktails with friends at a hidden gem bar, treasure-hunting while thrifting, or diving into a psychological thriller novel. A fun fact about Alyssa? She’s a lifelong horse lover who grew up riding English equestrian style just for fun.

Devin brings a valuable perspective to the Patient Care Marketing Pros team through his background as a small business owner. He knows firsthand the challenges entrepreneurs face—especially when it comes to marketing and advertising—and channels that experience into helping others grow with clarity and confidence. His passion lies in supporting business owners as they navigate the complexities of building their brand and reaching more of the right customers.

A longtime resident of Alabaster, Alabama, Devin has called it home since 1994 when he married his wife, Kadie. Together, they're raising three boys and one much-loved “princess.” After graduating from Kingwood Christian School, Devin pursued studies in both music at the University of Montevallo and science at Jefferson State, reflecting his wide range of interests and creative thinking.

When he's off the clock, Devin stays just as active and imaginative. He writes and records original music in his home studio, binge-watches Netflix with Kadie, dominates family Nerf-gun wars, and proudly holds his title as the reigning fantasy football champ.

For the past eight years, Luis has been mastering the intersection of design and development—where aesthetics meet functionality and great ideas become seamless digital experiences. With a designer’s eye and a developer’s discipline, he transforms concepts into websites and interfaces that not only look exceptional but also perform with purpose.

Luis thrives on the challenge of bringing visuals to life through clean, efficient code. His approach is rooted in the belief that great design isn’t just seen—it’s felt. Whether he’s building out a new site or refining user experience, his work reflects deep attention to detail and a passion for intentional creativity.

Beyond the screen, Luis is a self-proclaimed chef (his Colombian pot roast has earned legendary status), a board game enthusiast, and a lifelong Dungeons & Dragons player. Strategy, storytelling, and imagination fuel his creativity—in and out of the office.

BEEP BEEP BOOP... Bot the Marketer is the beloved (and slightly chaotic) mascot of Patient Care Marketing Pros. Designed for fun and built for brand vibes, Bot shows up everywhere—on social media, in webinars, across swag items, and even in the occasional marketing deck when nobody’s looking.

Equal parts mascot, morale booster, and honorary team member, Bot helps humanize the PCMP brand while keeping things light, fun, and just a little bit weird. He’s known for dropping in on content campaigns with a timely boop boop beep, photobombing team graphics, and making surprise cameos at industry webinars.

He’s got a habit of clicking buttons he probably shouldn’t, photobombing internal decks, and occasionally pretending he’s the CEO—strictly for morale, of course. Bot is always game for a good office party, especially if snacks are involved.

What keeps him up at night? Boring content, 404 errors, and—his personal nemesis—declining engagement rates. Nothing gives this bot digital heartburn faster than a flat campaign or an underperforming post.