Ep. 177: Are You Flying Blind? VFR vs IFR in Urgent Care

PCMP (00:00) What's up, everybody? You're listening to another episode of Walkins. Welcome with Nick and Michael. What's up, man? I got my Milo's tea today. ⁓ you haven't had it, it's so good. They make it with instead of like cane sugar or simple syrup. They make it with brown sugar. Do they? Yeah. Well, they used to. It says pure cane sugar. OK, well, they've changed it. It's still very good. ⁓ There's been many things today that's made a liar out of me. So that's for another story. I will say my favorite tea is actually red diamond, but. This is what they had. did get one right. We did it. We have done several webinars now at like 10 or 11 in the morning. So I got the one thing right. The rest of it. was wrong on that. You were right. We did a webinar today. It was about running Google Ads for the summer. You were right about the timing. Because I was like, think only twice. It's been three times. And here we are, three. But now, so like today's kind of fun because you are. some context. One is is the day before Good Friday. We're off as a company tomorrow. Yes, which is cool. I just remembered that. Yeah, I put it in our Slack channel earlier because I was like, I think everybody's going to forget about this because it's just sneaking up on us. is. And then so Easter this weekend, which is awesome. Excited for that. But then what brings us to this particular episode is that you are less than two weeks away from your final checkride. from my instrument checkride. Yeah, your instrument checkride, which for the pilots out there, you know what that means. For the non-pilots out there like myself, it means that you spent a lot of time, a lot of energy, and a lot of test taking to get there. And now you can be certified, hopefully, in two weeks. That, for you, would be like getting your doctorate. Yeah. You know, getting those MD letters. Yeah, you know, you've gotten so far now you get to check off that one more box and you've already and I don't think they were looking at your stuff or like you're going to pass a flying colors, man. Like this will be easy for you. I swear. If I hear that one more time with a new instructor. Yeah, that's been your other challenge. You keep losing instructors. They get busy. Well, this is the part of the training in your aviation career. pilots are much further along to be an instrument instructor. And so they're all headed to the airlines. Yeah, they're career. They are. That's their goal. And that's fine. So here's what's going to happen. I'm going to help you out right here at the beginning of the episode. I'm going to be talking about aviation and I'm going to attach it to urgent care clinics. I promise. But I'm going to tell you that so you can turn this off if you want to now, if you don't want to hear any more of my aviation stories. Some people are into sports like they have sports analogies. I have aviation analogies. That's just what I have. Well, now I will say this. We may be in a very familiar group because it tends to be doctors like to become pilots and just don't become the doctor pilot that crashes your plane. I mean, we we have a client of ours that just bought a vision jet. Yeah, that's a bad plane, man. Yeah. Won't say names, but yes, it is a cool plane. We saw a picture of it this morning. It was super cool. I'm keeping my fingers crossed that he'll let me go take a ride. know I can't fly it, I know I can. Who cares, just hop in it. So let's start with story time with Nick and Michael. Here we go. sparkly music. So I promise I'm going somewhere with all of this, but let me start off like there's there's two different types of flying that you do in general aviation. You have what's called VFR and the other is IFR. You have visual flight rules and you have instrument flight rules. And you've been VFR for what, three years? The whole time. Yeah, right. ⁓ And soon we'll have an instrument rating. ⁓ But I'm learning some things along the way. Right. And here's what I mean by that. What's cool about being an a VFR pilot is I mean, some of y'all will disagree if your pilots out there, but it's the truth of it. Like if I want to, I don't have to do a whole lot other than look up at the sky and maybe check the weather a little bit to make sure that there's no storms in the area. But if there's no clouds in the sky and there's no storms in the area, like I could go hop in my plane and there's not much planning that goes along with that. I can just go hop in the plane and I can go fly. And I can really enjoy that. can. It's like exciting. It's exhilarating. It's sightseeing. You can impress your friends like you can bring them into the plane. They can go with you. If you're really good, you don't kill them. You know that kind of thing. I have written many hours with exactly exactly. So. The cool part about that is it's a lower barrier of entry. It's still rare, right? Less than 1 % of the population in the United States holds a pilot certificate. So it's still rare. By the way, that's about the same percentage of people that own businesses throwing that out there. I do agree that it feels like a lot of pilots are also business owners. I think it's probably because of the nature of the business, the industry where If you want to get in deep, you can't let your normal hourly job pay for it. There's a lot of costs. Well, you know what it takes to make a plane fly. What money? Yeah. A lot of it. That's what I mean, because I've learned over the years now, like having a plane sit in a hanger is very expensive. Yes. And if you just want to take it up once a year, it's going to cost you an arm and a leg because it might kill you if you don't. right. Now you got to keep it current and all that kind of stuff like you really have to love it. Yeah. And you can't like Halfway in halfway out with it because then you're becoming a danger. That's right but it what's wild about that is is like You don't have to have You don't have to do a lot of planning you you can do it You have to earn it. You still have to earn it to get there You still have to put in the work to get your pilot's license Certificate but you don't have to do tons and tons of planning to get into a plane and get I can go buy a plane, right? don't yeah yet to buy a plane. You don't have to do anything, but just write checks Lots of them. a long time. a long time. ⁓ Same thing with the boat, right? ⁓ Best friends, the best boat's your friend's boat. That's so true. Same with planes. But let me take a minute and talk about the difference in that in instruments. So in instrument, like you can't see. Right. Right. You can't see. ⁓ You have to plan. It takes some intentionality. Here's the real important thing is I don't have to be an instrument pilot to fly. And so you have to push through laziness. You have to push through indifference. You have to push through, well, if I don't do this, still have my pilot's license. I can still fly. But you have to plan and you have to think through problems and you have to learn the plane in a different way. You have to rely on systems. You have to rely on a different set of checklist. There's a million other things that you have to learn to become an instrument pilot. But here's what it does is it opens up the world to you. yeah. World to you. How many trips have we not been able to get one because of the weather? If it's anything to do with South Florida, it's about a 20 percent chance we'll actually get to go. Correct. Literally. Like, because the weather is so unpredictable. And then you once you're outside of VFR, you're stuck like you can't go anywhere. Well, in four years of being with the with the mastermind that we're in going three times a year. We've only flown three times. I think you once or twice. Me twice. Cause one of them we, we, we learned that your plane didn't have good weather sales. That's true. It rained inside the plane. It was like squish, squish, squish. We carried an extra 20 pounds of water. really did. But that's what it does. And here's the cool part is once you break through those cloud barriers and you get above the clouds, you get the best view in the world. It is. It opens up. The world to you. So where am I going with this? Having vision helps. Having a plan with vision will actually get you above the clouds and you really sore. Same thing in your clinic. You can go open a clinic and to a degree you can be successful. But until you get a vision and a plan for that, you're going to be a single location making some money. Yeah. I mean, it's real because I think ⁓ Well, in this industry is, well, was infancy, right? Like it was 30, 40 years ago is when it started, when this industry started, urgent care space. And back then it was like, just put up a location, they'll make it happen and you'll be all right. And now competition is skyrocketing. I think, I think at the end of the day, think COVID exposed urgent cares in the sense of, oh, that's a business model that everybody can get on board with. Of course, in the way our state regulations are, you don't even have to be a doctor half the time to open one. That's right. So yeah, you're talking about having that strategy so you can see past the clouds, right? It's also being persistent with it, where you're not settling. Because I think, like you were saying, VFR, you can settle. Yes, I can still fly. You can go fly, have fun, fly a couple times a year. And it is fun. And take up some friends. And then, but you're limited, right? Like that, that the fun part is limited. And then all of a when you want to go further, you're like, I don't want to do all that. Yeah. I don't want to plan for that. And then you just put it away. And then I think like most pilots, they eventually hang up their hat and say, I'm done. do. Most VFRs do. Yeah. The VFR pilot does not stick around very long. I wonder what the stat of that is. That would be interesting. How many VFR versus IFR? Like how many? Do not renew versus actual renewal with IFRs. Well, there's not really a renewal. Once you're a pilot, you're a pilot. Period. How do you not become one? You get a DUI. wow. Fail a medical. Right. So like once you're a pilot, you're once you have a driver's license, you have a driver's license. You just renew it. You don't renew your pilot certificate. It's just once you have it, you have it, but you have to stay current. So what does? expires your medical. There you go. Right. Those kinds of things. So your medical expires. ⁓ And then you have to stay current. There's some things that you have to do in order to take passengers. ⁓ And they're even more stringent on instrument. But let's go back to the clinic side. So here's the VFR clinic. OK. The VFR clinic is profitable. They're probably busy. They're probably flying. Right. Yeah. Having a good time. But they're stuck in the same airspace. Yeah, they've been sitting at that patient per day, whatever for past three, four or five years. probably I would say, like we know, because we've talked to a lot of you guys, the urgent care owner is the primary doctor. And so they're very busy. so they can't just magically go away for two weeks because then the urgent care can't even function. That's right. I think that's the biggest challenge that any single location urgent care faces. Cause a single location urgent care is like what? Three to five staff, you give or take plus a doctor of some capacity or nurse practitioner situation. But, ⁓ it's the, but the owner tends to be that same person. And it's just, you didn't build a business to be stuck in the business. Or maybe you did. There's some VFR pilots that love it. That's all they want to do. And that's okay. Like I'm not saying there's anything wrong. I'm just trying to make a comparison of what a, what a Visual clinic versus an instrument clinic and they look very different. They do very different. When I think of VFR had enough taste of an IFR, they would probably say, you know what? I'm going to reconsider all this. Let me tell you, the minute you break through those clouds and there's a layer underneath you and it's raining or as nasty, ugly, whatever underneath and it's the most beautiful day you've ever seen on top. And there's a blanket of clouds underneath you. It's really hard to explain. I wonder if I can get a the video attached ⁓ into this YouTube video at some point. Yeah. Just to show I got a good video of me sitting on top of the clouds. Yeah, because I mean the the reality of like it feels like a movie. It is. Because it doesn't it almost feels like you're cheating, like cheating life a little bit. It's wild. It's wild, man. We're not meant to fly, are we? So the IFR clinic, right? ⁓ Long term planning. They got planning in place. They're used to making plans, right? They have clear goals and systems. Like, you know, this is the best part. This is that vision piece I'm talking about. I, when I do a flight plan and instrument, I know where I'm going. I know how much fuel it's going to take me to get there. I know my airspeed. I know my true airspeed. I'm not going to get into all the details of that. I'll also have an alternate, right? An alternate airport to land at. If my, if, something doesn't work at the airport, I have an alternate. And then I have another 45 minutes of fuel just in case for that. Right. There's a lot of planning involved. There's a lot of thoughts. I'm I filed it. So here's this. I bring that specific reason up for a specific reason and that there are other people involved in my plan. ATC knows where I'm going and they're going to help me get there. Air traffic control. I got people. Yeah. Right. You got people and they they're there to promote you along the way. They're there to help me. Also hold me accountable. I've heard that those calls. There's some accountability in there too. Six, where are you doing? I've a number for you right now. I've never heard that. God that never was. I felt like you didn't hear it though. Oh, I've heard it. I've heard it. wasn't for me though. Was it for your plane? No. Oh, I thought it was when the battery had issues. Oh, that was when air traffic control asked you to write down a number. You're in trouble with that. Yeah, you don't want that. ⁓ I've got ⁓ I've got clear goals and systems in place. I've got training and team development. I have ongoing training ⁓ currency ⁓ requirements for up to six months and six months after that. And what I have to do if that goes bad, like there's a plan with a plan with a plan. And I'm constantly looking at data automations. I'm trusting in the partnerships like ATC, my training, things like that. Like there's a huge plan. that's backing the vision. It's not just a wish. Yeah. Right. Not just a hope. It's not a single location and there's nothing wrong with a single location. I want to reiterate there is no different. There is nothing better or worse between a VFR pilot and IFR pilot. I'm only drawing a distinction that one is going to have an amazing time in a small space. The other one is going to have the world of opportunity opened up to them beyond that. That's all I'm getting at. So yeah. Thoughts on that so far Michael. Yeah, I mean I like the comparison I'm sure there's a couple pilots listening. They're probably enjoying some of this. Y'all show this over to dr. J Yeah, you should send us an email if you're a pilot hello at patient care Martin pros comm and let us know we'll talk about everything We'll go fly to you. Honestly, why not some fun? ⁓ No, I get it and I think I think some of this may be where I Know there's a couple listeners are single locations that are thinking Yeah, I want to go to the next level, but I'm afraid to. afraid of the, I've always, you know, you hear the fear of success and what it might take to get there. You know, that's a thing. You know what it takes to get there? Failure. Yes. What's the first thing I did when I took that test? You definitely failed. I failed it. Yep. I failed it. Yep. I was beat up for a minute, be honest with you. You were not happy. And, uh, but then you came back and But it took me a while to get back on the horse a little bit. Yeah, it wasn't just a jump right back in. Yeah, I didn't man. was, you know, this is important and I did not want to mess it up and I failed. Smoked it the second time though, Made a B. Smoked in the sense of passed it with a little bit of margin. Yeah, passed it with margin. That's right. That's a good, ah, come on, man. I made an 88. Only had to make a 70, which means I did make a 70 the first time. I missed about one question. Not the point. Not the point. But. ⁓ Yeah, so failure is, some people are afraid of failure. And you've heard me talk about this a lot, about you have to go through failure to get to success. Here's the problem, when you're going through the failure, it still sucks. Yes, I mean, that's, yes, because there's, when it comes to failure, you have two choices. You either accept the failure and just fall. Or you accept the failure, you learn from it, and you move forward. And a lot of people fall. They're just like, I've had enough of this. I'm out. We've seen those people where there's like, I'm out. I don't want to do this anymore. It's not, it's not for me. I don't think people understand when they bring take on a business that you have to put on some armor that you were not ready for. Cause you're going to get beat up. There's no doubt about it. And you're going to fail. I failed today. Yes. You know, I wasn't here for that one, but I heard about it. No, I, I, I, I, got some egg on my face on trying to deliver something and and I messed it up as a failure. I'm still like fresh off of that too, like 20 minutes ago, right? That kind of situation. And I'm still like in my head about it a little bit. Now I'm going to overcome it. I'm going do what I need to do to fix it, but that's not the point. So probably lights a fire under you. It does. It does. And here's what I'm going to learn from it. ⁓ I don't want to go into too much detail, but, like, don't deliver things until you're ready to deliver things. That's the best way to say it. And no, it wasn't an ads campaign. y'all can call me. It was actually just a service that we're experimenting with. Yeah, I had tested it and refined it and played with it and it's been running for months now. Functioning beautifully for months now. And then we build it and it just flopped. Classic. Anyway, let's keep going. I want to give you some steps here to build a bigger vision for your clinic. Okay. ⁓ Yes, I'm keeping the airplane framework in here. So step number one is identify your destination. So what does success look like for you and your clinic in the next three to five years? You know, I always find it interesting because we've talked about this before the 10 year vision. I did that one time and I'm like, well crap COVID. Yes, and it's interesting. ⁓ So you have 10 year visions. We talk about three years, five years. I wonder what the commonality of all this is where why do we lean into that three or five year? Then what happens in three to five years? Right? Right. ⁓ Because we're talking about the 10 year thing is, you Nick, you know, this company is seven years old. So I don't know what your 10 year vision was seven years ago, but you got three years to meet it if it's still a thing. ⁓ What was my 10 year vision? many years ago? Seven years when he started. Seven years ago to make money. Oh, we accomplished that. We accomplished that. And it wasn't far after that. I wanted to make sure that we hit seven figures. We talk about helping our clinics hit seven figures and we hit that what three years in? Four years in maybe? Yeah, about three years in. About three years in, So that was the next vision. And we have not hit the 10 year milestone, which is multi seven, right? Yes. But for me, just so that y'all don't think that I'm just some money grubber, we want to help 100 urgent cares, not locations, individual urgent care brands, brands of urgent care, triple their patient volume through our services. That's what we're going to help. we're on our way. here, we'll triple. Okay, that's vague. It's not as vague as you think. Most of the clinics that we come around are about 15 to 20 patients per day. If that, yeah. And we literally can triple their volume up to 60 to 65. And at that point, essentially you're capped at a clinic and you're either looking for a new provider or you're looking for a new location. Or you're just happy where you're at. Or you're happy. We have a client now that's just happy as a clam. Yeah. Right. what is it? Identify that destination. Is it a new location? Is it a partnership? Do you want to sell? Right. Like that's a thing. Do you want private equity to step in and kick your marketing company out? That's still burning us a little bit right now. you want that to happen? I know they don't listen, so I don't care. That's not a big deal. I mean this sincerely. I wish them the best. I hope that partnership works out for them they're going to crush it. So number two, understand the capabilities of your aircraft clinic. understand its capability. It has limitations. Oh man, that's a good one because I think a lot of people assume it can do a whole lot more. it's not just a physical location either. like everything is a great example. We hit our aircraft limitation today on a call. That's funny. You hit the ceiling. That's right. And you about ran out of gas. But No, so like in the clinic world, this is a problem that we face with our urgent care. They'll stretch their clinic to things that they shouldn't be doing. We talk about IV therapy, we talk about these different services, but your clinic may not be built for that. And I think sometimes it's just a shiny object that could make more money, so you just go for it. Stop yelling at me, Michael. So, right. so anyway, I literally live in this dream right now. And so I do think like there's a limitation to your clinic and you have to respect the limitations because when you start to go outside limitations, you're going to have issues. You might get hurt or somebody gets hurt and it may take you backwards because we've seen that before where people go beyond their limits and then they get smacked and it just becomes a domino effect. and they have to recover. It's so I mean, in the aircraft world, like you go beyond your limits, you're going to crash and burn. Yep, that is not something to be trifled with. Yeah. But think about it this way. I say aircraft capabilities and limitations, but like, what are your clinics strengths and limitations? Like, are you really good at doing these things? Like we have one clinic that's really good at immigration physicals. Yes. So don't do GLP medications or Yeah, yeah, and that what it's called GOP the GOP ones. Yeah, GOP ones like that's not your area of strength. That's a limitation. You're not fit fit for that. Like that's not what you don't don't harm your cash cow or get really good at it. Like learn it before you launch it. I'm not even saying that. I know. Listen, it's a thing. So what what is your building the plane as it's taking off? I've heard that phrase. That's the thing. What is your team great at there are people on your team that have a skill set, right? What are you all really good at? You need to dig that out. And then what are the bottlenecks? I tell you talking about team people your team are really good at certain things. So we had a kickoff yesterday and our contact was fantastic. She was went above and beyond to get things done for us. And she was just very transparent and just that attention to detail and willingness like in my head, I was thinking you. please don't ever get rid of her because she would lose so much. Right. Because we see it all the time. And I actually, you know, I have a talk coming up at the UCA about the front desk and how important the skill set there is because it can make your plane tank or not. That's right. If it's not done right. I'm excited for your talk. Upgrade your instruments. It's expensive. I'm just going to go ahead and throw that out there. It's expensive. So I've learned in the airplane world. See, I'm a car guy. And when I see car parts, prices and like, yeah, know, exhausts $1500. I've learned in the just out of zero and that's for a prop plane. When you get into jets at two zeros, it's insanity is what it is. So we kind of give you guys some interesting information. So whenever you hear somebody say glass in an airplane, you think, oh, is that the the glass for the cockpit. No, no, It's the glass that has all the instrument stuff inside of it that looks really pretty and it keeps the plane alive basically. pressure gauges. Yeah, so it keeps the pilot doing the right things, the part of instrument rating, all that fun stuff. Right. I didn't know it cost more than the car. Or the plane. Or the plane. Literally cost more than I will say the most fascinating part with planes is that they don't lose value as you compare to a car. I put after... new parts in the car, the value just keeps going down. You put new parts in a plane, the value actually goes up with the value, with the parts. there's a diminishing return around 180,000 for this plane, I guess, in general. Really? OK. So what happens is when you get up to about 200, it puts you into a different class of plane. And I'm not talking about class as far as like there's the 50 to 100 thousand dollar planes, which are like like what we have. And then when you get up to like 200, it opens you up to six seaters and twin engines and stuff like that. Low end of them, but at least it opens you up to it. So, all right. So upgrade your instruments. So first of all, I'm thinking like your EMR. Yes. I'm thinking like your online schedulers. mean, the interview we did last week, he talked about all the AI and everything. They were very forward thinking about their systems. Because your systems are bottlenecks. all day long. Right. And yeah, the EMR stuff is one thing. We have a client right now that has been married to an EMR for 20 years and it finally crashed. And he was like, what do do? Like, you need to move on from this. They're not going to help you and they have no interest in helping you. So that's a real thing, though, because you will, as we've said, you will fail to your systems. You'll rise and fall to them. You don't rise to your ambitions. You fall to your systems that you have in place. yeah. And you need to identify like is the tech stack that you're using helping you or is it holding you back? And I'm just going to tell you now it costs money to upgrade your instruments. But the return on that is what you're looking for. Spend money to make money. That's what you got to do. Train and trust your crew number four train and trust your crew invest in leadership development and staff engagement and then build a culture. This is the key. Michael just read it because I've tried so hard to do this here. Build a culture. that can operate independently of you. All right. And what do we say that culture is? What happens when you leave the room? What happens when the boss leaves the room is what culture really is. Yeah. And if you don't know what that looks like, what happens to your clinic if you go, you, Dr. Oner, whoever you are, go on vacation for a week? Can it? Hank, are you going to worry or are you going to have fun on your vacation? But no, it's true because, you know, we talk about here how you're not necessarily in control of the culture. Like you're not boxing it in, but you're directing some of it. But ultimately it's who's here that can make or break the culture. That's right. Because we've had bad apples in the past that cause all sorts of interesting problems. think everybody does if they've been in business long enough. Yeah. Or would you say you're not doing business right? You haven't been sued at least once. That's right. That's true. ⁓ You know, and that's just it. I'm not talking about lawsuits, but I'm just saying like you're in the people business no matter what you do. Yeah. So business is people in process. it. People in processes. That's so true. All right. Number five, file the flight plan and take off. Here's the thing. Map out the initiatives and the vision, the marketing, the operations, the patient experience. We literally did a webinar today where we gave out resources for you to map your marketing, your operations, your patient experience. Like we gave the resources they're on our patientcaremarketingpros.com slash resources. They're free. Like we give you the tools that you need. And then here's the real thing is just set the key performance indicators for your, for your clinic and review them regularly. These, like we talk about glass cockpit or even the pressure gauges, like you have these instruments in front of you to measure, make sure everything's healthy, monitor the instruments, and then make adjustments in your aircraft as needed or in your clinic, as we like to say it. Guys, are you a Visual clinic or an instrument clinic, right? Right. I think that's the best way to say it. Literally visual clinic or an instrument clinic. Are you running off of just what you can see or do you have systems in place that are guiding your clinic to where you want to go? Yeah. Both work. One's going to be radically more efficient than the other one. And I don't want to take anything out. There's no judgment on this. There's nothing wrong with either one of these, but I think it's worth deciding on who you want to be. There you go, man. That's what I got for you today. I like it. mean, it's always good to slide in the pilot stuff from time to time. Yeah, I try not to do it too often. I think it's fun. It is. But no, I mean, it makes sense. At the end of the day, it's where are you happy, where you are, or do you realize there's more to it and you got to bite the bullet and go through the process? And you may do what I did. I was very happy as a VFR pilot for about two years. And that's fine. There's a, there's a season for that. Exactly. It's exciting. It's new. You're figuring things out. You're having fun. And then you, all of a sudden you're like, Hey, that dude got to go on a trip to somewhere that I wanted to go, but I couldn't go because he has an instrument rating and could get there, but I didn't have a for that. Yeah. Well, he's living probably a life. maybe even FOMO, you will, fear of missing out. I do think there's some FOMO pieces to this for sure, because I imagine the single location urgent care is they probably look at the larger one. They're probably like, I don't really like those big 50 plus location urgent. They don't know what they're doing. We've heard the phrases before, or they don't know what customer service is, blah, blah, blah. And so they kind of push it off. But then what about these five to 10 location clinics where they're really serving a community? Yeah, we know quite a few urgent cares are not five to 10 range and they cluster into an area and just take care of that city. Basically, we're here in Birmingham, so we have American Family Care as the headquarters, so you can't really escape them here, but they're huge. Of course, we want to. They're fine. Yeah, yeah, yeah. I mean, they do a great job and we've talked to all of it. This point feels like it. But no, this is good stuff on a sick on a different note. I wanted to. Give a quick shout out to our non urgent care listeners. So, yeah, we have a lot of listeners that aren't in an urgent care space, but are in the medical field of some time. Yeah, we have had some feedback very recently of, hey, we're not in the urgent care space. We like the content. We appreciate that, by the way. the cool part is if you are a walk in style medical week, this is very applicable at the end of the day. That's right. We've learned working with other medical. niches and industries and whatnot. If it's something that doesn't require that referral, it's just like I need to call and make an appointment or walk right in. This podcast has been very good for that too. So, but anyway, I got some feedback recently. I just wanted to shout that out and say, thank you guys for listening. Thank you for sending feedback. I even told the person, was like, we don't get a lot of feedback. So I really appreciate to hear this because all we get are view, listens and views, but we never get like a comment or like a couple of comments. Which is why we have this call to action right now. Yeah, like talk to us. Yeah, we want to hear what you have to say. Are you tired of my airplane stories and you want me to crash? Like, let me know that I want to know who the pilots are listening. Be interested. That would be a fun little. We could have an urgent care clinic pilot mashup meeting and just hang out. me say I was thinking like you could do like a zoom call or Google me of all the pilot listeners and say, let's talk pilot flying for just a minute. I'm just telling you, like I would do a fly in and we'll turn it into a marketing session and I'll just teach you how to do things. can go implement it. it'd a set of son in fun. It'd be urgent fun. Urgent fun. That's it. Urgent fun. Yeah, that's right. All right. Decide if you're going to be a visual clinic or an instrument clinic. There's nothing wrong with either one, but knowing who you are and where you want to go is going to help smash that. Subscribe button. Follow us on our social media as we'd to hear back from you. Leave us a comment or give us a call or give us call. Give us a call. You'll get the icon. right. You'll get to talk to Bot the Marketer. Hit us up at hello at patient care marketing pros and we will see you next week. See you. Have a good one.