Physical Therapy Marketing

Physical therapy marketing is crucial for clinics for a multitude of reasons! First, there is an increasing reliance when it comes to online searches, potential patients often look online to find healthcare practices, including physical therapy providers, in their area. Having a digital presence, achieved through search engine optimization (SEO), digital advertising, and having a high convering website, ensures that your clinic appears high in their search results. Digital marketing also offers precise targeting options which allows clinics to reach their ideal patient efficiently. Using social media platforms, email marketing, Google reviews helps clinics build trust and engage with both potential and existing patients. With the healthcare landscape becoming more and more competitive, having a well rounded approach to your physical therapy marketing becomes indispensable in bringing in, retaining, and nurtring patient relationships at your clinic.

When it comes to budgeting for physical therapy marketing, first consider your clinic’s annual revenue. We recommend allocating between 5% and 15% of your revenue towards your marketing efforts. Assessing your local competition and market saturation will also be a great indicator of how much you should be spending on your marketing. If you have high competition or if your clinic is new, an aggressive budget will help set you apart from your competitors.

Costs for physical therapy marketing can fluctuate on factors like clinic location, chosen services, and marketing goals. At Patient Care Marketing Pros, we pride ourselves on pricing transparency and provide a comprehensive breakdown of costs on our pricing page. Interested in learning more about these packages? Schedule a call with our team and we’ll formulat a physical therapy marketing strategy that aligns with your goals and clinic.

Since most patients look for their next healthcare provider online, making sure you prioritize digital marketing efforts such as SEO, digital ads, and having a well-optimized website is advisable when it comes to your physical therapy marketing channels.

The challenges of physical therapy marketing vary and can include trying to stand out in a saturated market, effectively communicating the value of your services, and being able to navigate the digital marketing landscape. Physical therapy clinics can struggle with pinpointing their target udience in a way that leads to patient aquisition and retention. Adhering to healthcare regulations, creating content that resonates and educated your audience about the benefits and processes of physical therapy, and maintaining a consistent and engaging online presence across different platforms can also be overwhelming to clinics trying to do all of their marketing on their own. With best marketing practices constantly changing, measuring marketing ROI and ensuring all of the strategies are cost-effective can make it harder to manage alone. However, having a healthcare marketing agency help you with these challenges and create a comprehensive, strategic, and adaptive marketing strategy.

Google reviews are important and offer valuable feedback to new patients looking for your physical therapy services. When it comes to gaining new reviews, having innovative strategies makes all the difference. These strategies can include direct requests after someone visits (make sure they had a good experience beforehand though), offer incentives, sending follow-up emails with a template for someone to leave a review with, and engaging with existing reviews (good or bad.) Check out our articles sharing how to get creative when asking for reviews and how to respond to a negative review without breaking HIPPA.

One priority you should have for your physical therapy marketing is having your clinic on Google Maps! Although this can be an overhwelming process, we have a 9-step guide to help you navigate listing your clinic on Google Maps. You can access that on our downloads page.

Using tools like Google Analytics, monitoring your patient acquisition rates, keeping an eye on online reviews, and calculating your ROI are great ways to measure the success of your marketing efforts. At Patient Care Marketing Pros, we offer effortless and comprehensive through a full reporting dashboard for our clients. We also send explanatory videos from our client success managers to make sure your results are communicated transparently, without all the added jargon, so you can understand how your marketing efforts are going.