Physical Therapy Ads
DIGITAL ADS FOR PHYSICAL THERAPY CLINICS
Digital advertising in an indispensable tool for physical therapy clinics that are wanting to connect with potential patients in need of immediate care and rehabilitation services. Through using platforms like Google or social media for their physical therapy ads, clinics can effecitvely target the areas they service, ensuring that their advertisements appear at the top of search results for keywords like “physical therapy near me.” These ads aren’t just about attracting new patients in need today, but they help establish brand recognition and remain top-of-mind for future healthcare needs.
At Patient Care Marketing Pros, we have an expertly crafted physical therapy advertisement strategy to guide potential patients to optimized landing pages, where they can access any information they need and to schedule an appointment easily and seamlessly.
Why you should run physical therapy ads in your marketing strategy?
Physical therapy ads can revolutionize how clinics engage with potential patients who are seeking prompt and accessible rehabilitation services. Unliked planned healthcare visits, people often seek physical therapy when an immediate need arises and it isn’t warranted to take a trip to the emergency room. Patients typically turn to online searches and social media platforms to search for quick solutions. Therefore, making sure you establish a well rounded online presence is imperative for your clinic’s marketing strategy. Running physical therapy ads makes it easy for patients to access important details like your clinic’s location, offered services, and operating hours. Since PT is an industry where timing and convience are paramount, digital ads allow clinics to access the tools to connect with their target audience when and where there services are needed the most.
Our Approach to Physical Therapy Advertising
Our approach to Physical Therapy ads can be broken down into a few categories. Google Advertising, Social Media Advertising, and Retargeting. Each of these requires a little bit of a different process but our main goal is always the same, to help new patients find your clinic. Here’s a breakdown of how each of them work:
Google Ads
What if you could position your clinic directly in front of your ideal patients as they are searching for physical therapy clinics and services on Google? Google Advertising, also known as PPC or “Pay-Per-Click” empowers you to do just that. Our strategies for Google ads fall within two primary categories:
Search Ads
Physical therapy ads, especially on Google, help you command the attention of potential patients when they’re searching for the services you provide. Through Google Ads we also have the capability to target your competitors directly. When people are searching for physical therapy services, your ads will be at the top of the list which increases the liklihood that they will choose your clinic over your competition. While SEO relies on organic results, Google Ads allows us to showcase special promotions and offers to entice patients to choose your clinic. The “Pay-Per-Click” model only charges you when someone clicks on your ad which offers a cost-effective approach compared to platforms that use impressions to charge the cost.
Display Ads
While Google Search focuses on text-based ads, Google Display ads center around visuals to capture your audience. Creating attention-grabbing visuals and conveying the right message for your digital ads is essential for grabbing the attention of your target audience. At Patient Care Marketing Pros, we ensure your graphics and copy not only grab their attention but also align with the goals of your clinic.
Google Display Ads have a network that reaches over 2 million websites and connects with about 90% of internet users which allows your physical therapy ads to be shown across diverse websites, mobile apps, and video content.
Display advertising can be broken down into two categories:
Website Retargeting
This ensures that potential patients who visit your website continue to come across your ads on other websites they visit within Google’s network. This increases the chance of them revisiting your website and booking an appointment.
Behavioral Advertising
This targets individuals online based on what websites they visit and keyword searches related to your clinic’s services. This makes sure that your ads are displayed when they search for information related to your services.
YouTube Ads
As the healthcare marketing landscape continues to shift towards digital platforms, so does the options you have to promote your services. Traditional marketing like billboards, TV and radio ads are less effective compared to reaching potential patients through digital platforms like YouTube. YouTube is the second-largest search engine right after Google and presents an opportunity to connect with a rapidly growing audience. Working with an experienced healthcare marketing agency that is familiar with the platform and patient behaviors, like Patient Care Marketing Pros, can bring in high-quality leads and start getting booked appointments.
YouTube video ads come in various formats and can appear at multiple points in the videos (before, during, or after.) YouTube is owned by Google which makes YouTube Ads are part of the Google Display Network which gives you advanced tracking options to monitor your viewer’s behavior and preferences. This helps you make informed decisions and target your ideal patients effectively.
Types of YouTube Ads
Skippable Ads
Skippable Ads are the most common type of ads on YouTube. However, users are able to skip them after a few seconds.
Non-Skippable Ads
Non-Skippable Ads vary in length ranging from both short-form and long-form videos. Short, non-skippable ads run around 30 seconds. Viewers fo not have the option to skip these ads but they can mut the audio. Non-skippable ads allow you to have higher visibility but also come with a higher cost per view.
Display Ads
Display Ads show up to the right of a YouTube video and are optimized more for desktop devices than mobile devices.
Overlay Ads
Overlay Ads are displayed at the bottom of YouTube Videos and take up about 20% of the screenspace. They are similar to display ads and are optimized for desktop.
Bumper Ads
Bumper Ads are a great choice for advertisers who do not want to use skippable ads but want to avoid the higher cost that comes with non-skippable ads.
Social Media Advertising
Social media advertising offers another avenue for physical therapy clinics to engage with potential patients in their target area in real-time. Social platforms like Facebook, Instagram, and TikTok allow clinics to craft their messages and reach specific demographics. This includes age, location, and healthcare interests. These platforms are great for raising brand awareness within your community while promoting services like seasonal rehab programs or sports injury assessments.
Facebook and Instagram
Both of these platforms give the opportunity to connect with your target audience which is great for grand openings, special offers, and community-focused campaigns.
TikTok
TikTok is one of the fastest-growing social media platforms and their advertising tools allow you to creat informative and engaging videos that will capture the attention of your ideal patient and encourage them to book an appointment.
Retargeting
No matter your physical therapy advertisement strategy, retargeting is a crucial component. Through retargeting, you’re able to re-engage visitors who have visited your website or have interacted with your previous ads. This helps your clinic remain top-of-mind as potential patients search for the best healthcare solutions.
Our Results
We help healthcare clinics, like yours, triple their patient volume through digital marketing services like digital ads. Here are some case studies of clients we’ve helped!
EW Motion Therapy
Birmingham Wellness Massage
Weigh to Wellness
Ready to take the next step?
At Patient Care Marketing Pros, we’re here to help develop an effective digital ads strategy for your physical therapy clinic! We believe in data-driven, mobile-first, and lead-generating marketing without the fluff or vanity metrics. Patient Care Marketing Pros can create a customized healthcare digital marketing plan that will give your clinic the visibility it needs to compete in today’s competitive landscape. At PCMP, we’ll assess your current rankings, see where you have some gaps, and help build out the perfect strategy to get your practice more qualified leads.