Blog
How Urgent Care Clinics Can Win with AI Search
As AI tools like ChatGPT, Gemini, and Copilot reshape how people search, one question keeps coming up:How do urgent care clinics stay visible when AI answers come before websites? At Patient Care Marketing Pros, we recently hosted a webinar on what AI search means for urgent care marketing — and...
Your 2026 Patient Growth Plan: How to Maximize Leads, Budget Smarter, and Scale Confidently
As 2025 winds down, clinics across the country are feeling the pressure: patient volume isn’t where it needs to be, and most practices are focused on just finishing the year strong. But what if 2026 could be different? What if you could start the year with a strategy rooted in...
What Metrics Your Urgent Care Clinic Should Track in 2026: Vanity vs. Value Metrics
As you plan your marketing strategy for 2026, one critical question should guide every decision: Are the metrics you’re watching driving real patients — or just making your reports look nice? At PCMP, we’ve helped dozens of urgent care clinics and multi‑location practices navigate this—and the difference between chasing vanity...
How Much Should Urgent Care Spend on Marketing in 2026
As urgent care leaders start planning for 2026, one question keeps coming up: What should we actually be spending on digital marketing? Between rising ad costs, AI-driven tools, and a growing list of channels to manage, it’s easy to feel unsure about where your dollars are going—or what kind of...
From Summer Slump to Seasonal Surge: Your Urgent Care Marketing Blueprint for Fall and Winter
As temperatures drop and flu season rises, urgent cares face a predictable pattern: patient volume spikes between September and March. But just because more patients are coming in doesn't mean growth is guaranteed. At Patient Care Marketing Pros, we recently hosted a webinar breaking down how urgent care clinics can...
Urgent Care Marketing Strategy: How to Stand Out and Drive Repeat Visits
In a sea of sameness, most urgent care clinics struggle to stand out. The reality? Branding in healthcare isn’t just about logos or catchy slogans. It’s about creating meaningful, memorable experiences that patients trust—and choose to return to by having a well-rounded urgent care marketing strategy. At Patient Care Marketing...
7 Urgent Care Growth Mistakes That Are Costing You Patients and Profits
In the world of urgent care growth, attracting new patients is no longer enough. You need systems that sustain momentum and prevent revenue leaks at every level of the business. Many urgent care clinics unknowingly sabotage their own success due to outdated processes, weak infrastructure, and a lack of strategic direction....
Fix Empty Waiting Rooms: 4 Urgent Care Marketing Strategies to Expand Your Digital Footprint This Summer
Summer presents unique challenges for urgent care clinics. Patient visits dip, competition increases, and the digital noise gets louder. But that doesn’t mean your growth has to stall. With the right urgent care marketing strategies, summer can actually be a season of opportunity. Here’s how to rethink and expand your...
Feeling the the Summer Slump? Improve ROI with Smarter Urgent Care Advertising
Urgent care clinics are facing more competition than ever. With rising patient expectations and digital noise increasing by the day, standing out online requires more than just a basic Google Ads campaign. For urgent care advertising to drive real results—especially during slower summer months when patient volume dips—the strategy must...