Ep. 160: 2024 Year in Review - Spotify Wrapped

WIW (00:00)
What's going on everybody? Nick and Michael here. Another episode of Walk-Ins Welcome. It's been a minute since you and I've gotten a chance to hang out together on an episode, especially one that's full of statistics like this one. Yeah, I'm a numbers guy, yeah, it has been a couple of weeks between holiday, vacations, interviews. It's been a minute. Yeah, we haven't done a just a normal episode. It's been a month. Yeah, we've been, we told y'all we were in a season of interviews and we have delivered.

You haven't had a chance to go back and listen to some of the interviews that we've had on the podcast recently. I highly recommend you do that. We've had some really good ones. I'm not even going to mention names because I don't want to call out the wrong person or the right person. know, I just want to make sure that, you know, the content that's been on lately has been really, really strong. And you know what is more important than that is the data is reflecting that. Yeah, it is. So one of the cool things of being in the podcast world is Spotify.

has Spotify wrapped. Yeah. wrapped. As in a wrapping gift. Yeah. Yeah. And they give you a fun way to deliver statistics on your business and on your podcast. we thought it would be fun to share that with you all. And Michael, I'm going kick it over to you in just a minute to go through some of these numbers. But I just want to throw this out there. You guys have just been incredible this year. You have been engaging. We've gotten more and

reviews. We've received more feedback in the form of emails. more everything. I think our podcast is now what, three years old? You tell me, man. I think it's three years old. yeah, we're at 100. Yes, has to be because we're like 160 episodes. Sounds good. So we're three years old, a little over that. And not gonna lie, slow start. Super slow start. But 2024 was the year of the podcast.

We had, like you said, just more interaction. We had more clients come off of it, like legitimately. Thank you for that, by the way. Big thank you to that. That helps to keep going. Yeah, we don't want to have a sponsored podcast. The sponsorship is when you guys trust us enough to come and do business with us in your clinic. So thank you. Yeah, so it's awesome to see that. But it's been building. When we got the wrapped this time around, those are real numbers. It wasn't just like, that's kind of a fun percentage number. No, these are like

real numbers that we can fill it too because between Spotify, Apple Podcasts and YouTube, we're talking to a couple hundred you people regularly. people. don't know what you look like, it's cool to see that just because it means you find it helpful. You find that what we're telling you is something that you can take back and try yourself or it's just nice to hear.

because we're even seeing how people are listening longer to these things. The feedback we get is very strong, like you were saying. Like some of them are just like, that's awesome. But let me tell you about this. Like those type of emails come through, which is cool. And thankfully, too, we're actually starting to find more of our own clients when they come on the podcast, which is a change for us, because that's been a challenge in the past.

Typically, I like y'all, but I wouldn't tell anybody about it. Yeah, exactly. Thanks for what you do. But I don't want to talk to anyone. OK, fine. It's been kind of funny. It's been interesting. It's been great. yeah, so this episode, we're just doing a wrapped on it and kind of reflecting some of the numbers that if you ever done a Spotify anything, you get the wrap. It goes through this big old graphic type thing. takes like five minutes to roll through. And then it gives you all the snippets of information along the way. So we're going to give you just the kind of the one, two, three.

Top six, yeah, top six things that we pulled from it. And it's just, and we fill it. So like every time we talk to a client, it's like, we see good numbers, but how do you feel about it? And they're like, yeah, I can feel it too. That's what matters. Cause like, here we are sitting here and if we got all these numbers, that's cool. But if we didn't have any feel of like new clients or just interactions, like, it's just a number, right? That's right.

And that's how we are, because at the end of the day, stats are stats. But it's that feeling that makes the difference when you have a client that says, I can feel the difference. I can feel when you guys are doing your job, doing the right job, and all that stuff. anyway, so let's kind of roll through it. The biggest number out of the gate is 92 % new listeners, which means we basically doubled our listeners, essentially. So I'm curious about that one statistic, like 92 % new listeners. That doesn't necessarily mean 92 % growth. So I'm like,

Did we flush like half of the people that were listening? That's true. That's true. We only retained 8 % or 9%. What is that statistic? I'm a little curious about that one, but it sounds good. It sounds good. like you said, the feedback we're getting, we could agree with that because we're getting responses from people we've never talked to or never heard of. so 92 % new listeners. That's awesome.

I thought this one was a funny one, was that we are now, we have 11 countries that people listen to us from, which I just thought was funny. I didn't go into details of what the countries were, but obviously the United States was definitely number one. But it's just cool to see 11 countries, so they care, you know, we have people that care about us outside this country, it's awesome. Now this one surprised us, and I don't really know why it became, but the most popular episode of the year is episode 145, which talks about retargeting secrets.

I have no explanation for that. Yeah, I don't either because like it's it's I mean, nothing wrong in the episode, but it doesn't like jump out to us saying, why would that be so such a telling thing? So I'd like to know from you why retargeting on either social media or Google or whatever is such an important or a hot button for you. Yeah. Hit us up. Hello at patientcaremarketingprose.com or tell us what was your favorite episode? Because I like to see like, yeah, I actually like that because we know like so

For 2024, Retargeting Secrets was the number one episode on the popularity side. But we know as an overarching popularity over the years, the front desk advantage episodes still are up at the top in terms of just most listened episode of all time next to the first episode, which is just kind of a given for a podcast. But yeah, just real fascinating by that. I was kind of was not expecting it at all, which is cool. Need to go back and listen to it.

I know this one's kind of cool. So this is something new for Spotify. But thanks to Hannah, we made sure that this was going to happen and she took care of it. But you know, part of the reason why we if you watch us on YouTube or on video, you can see how much effort we put into this room. This is all new stuff for us this year because we were we're in a new office. We've been in this office a year now. It'll be a year January what, second? Yeah. Well, at this point, like last year at this time, we were like doing a walkthrough. That's right.

or getting ready to get we're getting ready to take ownership of this space. Actually, this was also right before spectrum ruined two, three of my days. Another story for another time. I got the spectrum employee fired. I remember that now. That was dumb. I do remember that. Yeah. Communicate people anyway. So going back to it. So we are actually I don't know what this means, but we are now top 20 percent of videos on Spotify.

Top 20%. That's not bad. I mean, for how much else is out there, like that means 80 % of you people who do podcasts with video are below us. Get them. Yeah, right. So of course they only mean maybe only 100 podcasts. promise you they're not here for the looks. Yeah, exactly. Content must be amazing. Must be perfect content, which I do believe this kind of rings into thought here. We so in the world of social media,

We were talking about this the other day, how the influencer world is dying. Thank God. Yes. Sorry, influencers, but there's a frustration there. Anyway, the idea of millions of followers sponsor me for millions of dollars and I will promote your product in a very unique way, that's going away. We can see that, the trends of that are showing that the world's kind of disgusted with the general influencer.

But what's coming on board are the micro influencers. We have much smaller audiences, but they're very, very targeted with their audience. And I think that's who we are. Yeah, it is. I think at this point, we're a micro influencer. So wait a minute. Did I just like throw my own self under the bus? Generally, yes. Yeah. Sorry. Somebody. Somebody help me out with this a little bit. But anyway, so it's but I was thinking about that the other day. I was like, we're technically a micro influencer. We have a couple hundred plus followers.

We have interaction with them. We technically make money based on this platform that we're on from the standpoint of clients do reach out to us. Like we just had somebody sign up last month that was just purely a podcast. Okay, so I'm going to to I'm going to almost blame myself. All right. You to think about it, I do, because you're right. Which is a good thing. You're right more often than I am, which is irritating, but that's okay. I speak a lot less. Yeah.

Not a bad. Why don't you just go grab the sword off the wall and stab me with it? I already stabbed my face with it. Anyway, I've got some people that I know that have been trying to be influencers that I'm just like, I'm not going to say I'm friends with them. locally? Yeah, they're local. Okay. And their house just burned down. And they have, I know that sucks. I want to feel sorry.

But they've raised $50,000 on a GoFundMe because they're little micro influencers and they're like just walking through every single day they're shooting like five videos just walking through their rubble, feel sorry for me. And I do, but I know why they're doing it. So because of their motive behind it, it frustrates me that they're doing it. Yeah, it seems insincere. Well, they have home insurance.

What are you raising $50,000 for a GoFundMe for? Yeah, so that's the part I don't follow is like in those scenarios, like, yes, it's horrible that your house burnt down, flooded, whatever. But generally speaking, if you have a mortgage, you have homeowners insurance. Like you're not allowed to not have a mortgage. that's the whole, there's a reason for it. And most homeowners insurance, you either pay like a 1 % of the value of your home or a flat, like two grand or five grand, whatever the number is. And that's it. Well, they make good money. It's not even.

Well, that's the thing too. Like even if their house burned down, they're doing OK. you know, unless they came out and say, our insurance got denied, which we don't know. And then I don't. And of course, I personally don't know like how long it takes for that claim to even follow through. How painful is that? But at the same time, that's also part of insurance where they pay for a hotel. Like there's a lot of things there. But I agree. If they're made, they made good money. It was a nice house. They had insurance. That's a small thing. They should never be without.

And we've come right out of the gate and said, one, we love the urgent care community and we want to serve the urgent care community. And two, this is an opportunity for us to connect with you so that if you need digital marketing services, we're available to do that for you. So there was no beating around the bush, no trying to cover it up, no trying to be something, what's the word I'm looking for? Ingenuine? Ingenuous? Like disingenuously? That's a big word for me. We're not pitching. Yeah.

So anyway, back to the micro influencer, like, that's cool. If you're doing it the right way, I guess. I don't know. I can't even say that I'm doing it the right way. I even think about, so like my wife, she likes to follow. I mean, I guess they're a little bit of an influencer, maybe not micro, but somewhere in between. And but they're like cleaning hacks. Like they just want to present cleaning hacks to you guys. Like, that's cool. Like, here's some cooking. Here's something I'm passionate about. I want to share with people.

And if I make money off of it, cool. when you have those people, like, I have a, we know somebody in our church community that is, they fell into an MLM. It happens. So did I one time. And, well, the challenge with an MLM in this scenario is like, you can tell there's a leverage of the church community as the audience. And that's super frustrating. I know. I didn't do that. No, but I'm seeing it happen right now.

And it's painful to watch. It's not oily, is it? No. I won't say what it is because it's fun. But either way, it's painful to watch because you're like, what are you doing? That's what they're doing. Yeah. And it's just weird to see. And at some point, I'm like, how do you not feel just dirty about it or icky? Yeah. Talking about icky stuff, I just remember, I don't mind saying this because it is what it is.

talking about icky things where you're trying to sell yourself and certain we all been there right where like you maybe you started business your new sales position and like your mind's like I gotta make money gotta make money I just remember my mom when she was in for a pest control company do you remember this I don't know just keep going yeah it doesn't matter right it's worth it for those who want to go wow here's a wow moment so I'm my mom was pest control company and her brother had passed away and which my uncle

And so they did a at the daughter's home funeral type thing, more like a celebration thing. So she's there. She just started his job. She's always handing out business cards. And I'm just like, what are you doing? This is your brother's funeral, And very captive. They're not going to say, I don't want to talk to you. Like, there's I'm literally watching them like sit outside in the backyard.

eating food and chatting and she's like, Hey, I just want to let y'all know. And starts laying down cards. And I'm like, why anyway, she didn't stay in that position long, but like that's that awkward ickiness that comes over you real fast. You're like, what are you doing? Anyway, that was a side personal story. If y'all want to talk more about that, hello, patientcaremarketpros.com or betterhelp.com. Exactly.

But anyway, went off and that little thing micro-influencers. think that's where we are. I mean, I'd like to I've told you this before. I'd like to start up a YouTube channel of me just flying my plane and then get like bows or flying eyes to sponsor. would be awesome. Yeah, because I support my habit. I love doing that. Pays for the hobby, right? It's not for the money. It's to cover the cost. you just can't have more fun. and that's how that's how I went with the wedding photographer for a minute where I loved photography. And then I didn't want to shoot weddings, but then I was like, OK.

And it was fun for a hot minute because I was like, gosh, I can get like $10,000 worth of equipment here and have like top tier stuff. And I did. And it was fun. And at one point, it's like, now this is getting old. Yeah, it's a thing. Anything that's super fun, if you start turning it into a business, there's going to be some disconnects. Give me another stat. All right. So down to two last stats I saw was interesting. 75 % more streams. people are like,

It's interesting we had 92 % new listeners, only 75 % more streams. So it's kind of like weird stats against each other, feel like. And this also doesn't include Apple Podcasts, because you guys love Apple. YouTube. Or YouTube. And you guys love Apple Podcasts more than Spotify. Like, we see those numbers pretty strong. And then YouTube's picking up. For those who listen, go to our YouTube channel. We have more content there than we do here. Also, you get the video version of this. So you get to look at our little bot.

the glowing neon sign and and when I would think of 2020 2025 I can't believe it's 2025 that's so weird it's common 25 years since 2000 this is kind of wild but we're gonna be making another set of upgrades on video stuff and things like that you know we do it on a basis like when we think it's time and so this this year was getting this room to look good mm-hmm and making some just adjustments and flow like a nut

little secret coming in now on the opposite side of this camera is our webinar set up. So we actually do webinars and we're push it on in 2025 as a monthly webinar. And so we're happy to start putting those out too. It is a deep dive on things that we love in the world of patient care and digital marketing. So anyways, yeah, so that's 2025 stuff coming. But anyway, so the final stat I had was 86 % more followers. I completely feel that. Yeah, like this.

That closely lines up with the 92 % new listeners. that's yeah. think if you take the 92 minus the 86, that's your churn. Probably. That's kind of where my brain works. So 6 % churn. could. Yeah, I could see that. that have said, don't want to hear you guys talking about your stats and doing this stupid shit.

Yeah, exactly. But also, it's a reflection of us asking you guys up front, please follow. It helps us. It brings it to more people. We're going to always encourage that. But we've seen that with subscribers on YouTube, especially. so let's talk about that for a second. Okay, let's talk about why we ask for those things. Why you should for your people too. exactly. Do you ask your patients for reviews? Okay, the answer was yes. I already know that.

or you want more patients to review your clinics. When you review the podcast, the algorithm shoots us up to the top. When you subscribe to our YouTube channel, the algorithm shoots us up to the top and puts it in front of more people that would benefit from this content. When you leave us a five-star review or you write a review for us on Apple Podcast, the algorithm takes us to the top.

So the biggest thank you anybody can give us is to leave us a review and subscribe to our channel. Just like for you outside of getting dollars to your clinic, the best thank you that your patient can give you is a review of your clinic. So that's why we unapologetically and with no shame ask you, subscribe to our YouTube channel.

Follow us on Spotify, however that works on Spotify. subscribe to our channel on Apple Podcasts. Anyone that you do, you don't have to do all three, just do the one that you work with, the one that you consume us on, super helpful. Yeah, and it goes back to that mindset of what you focus on, what you measure grows. And that was our big focus this year was build up the quality of our podcast, which we did. That's right. We did from a combination of a visual standpoint.

And then just the content itself has grown. We got really nice interviews that came through this year. Absolutely. Very high end stuff, which was great, which more to come in 2025. We already have somebody already set up in January. And we're supposed to have our first in studio guest. Dr. J, baby. yeah. So we got to figure that one out. He wants to get well, it'd probably just be you interviewing him in real time.

Hey, he can be our test with new cameras. There you go. Excuses, right? Yeah. Hey, don't give me a reason to buy stuff. Well, was when we went on Ron's shoes podcast and he's like, do y'all, he's like, I need a reason to buy a third microphone. Are we both y'all coming? Yeah. said, okay, go ahead and buy one. And I totally understand that. Well, so what we want to do though, again, I know we're straining a little bit from statistics, but it's just fun to talk about what we're working on for y'all. Right? Yeah. So right now we have this mixing board.

And I think what we want to do is get rid of that mixing board and bring a video switcher. Yeah. So, so row multiple cameras. Yeah. It's going to look cool. Y'all. I'm telling you, we got stuff for 25 coming. So the beauty of technology and AI. So road, we have a lot of road products in here. ODE. Yeah. For those who are curious in the world of podcasting, we went road and as y'all can hear, it's not bad. And one of the things that we bought out of the gate was a really nice switcher in

It's overkill for us for pure audio standpoint. Like it does a whole lot more than we utilize. It just brings in sound for us at this point. And then Rho just came out with like a month ago, their AI based video switcher. So it brings in microphones, it brings in video, but then it detects who's talking and switches automatically for you. So we don't have to have a live switcher in the background doing it for us. And we love AI. Yeah. So it's going to be super cool. It's going to be a lot of experimenting.

But it'd be super nice in the sense of when now you see this is just not one viewpoint. When I start talking, it may come over this way. When you start talking, it goes over that way. then maybe a fair way to make it go default back to that. After some music, who knows? I haven't played with it yet. But that's the beauty of technology. And the cost is low. It's like third of cost of this board that we bought, which is just funny to me, the technology, how it grows.

But yeah, that's coming soon. Maybe we should make it a goal for Dr. J to be the first one. Why not? I'm good with it. But let's get back, because I could sit here and talk about all the things that are coming. Yeah. Because we're super excited about rolling out the webinar series that we have. I think we have all of them at this point planned for 25. We do. And then we have one coming up next week. Well, when this airs, it'll probably be past that point. But we have a webinar in December, webinar in January already lined up.

And so encourage you guys, especially if you're like, I need a plan for my 2025 marketing stuff and I just haven't thought about it. Let our webinar be your kickoff point because we'll give you some like real information, real spreadsheets, like take this with you, make a copy of it type of thing. And super helpful just to get your mindset right. Because I can go and tell you right now, if you're going into 25, thinking you're just going to do what you did in 24 and you but you weren't happy with 24, that's not going to work.

straight up. And we can help you build your own plan for that. This webinar is a practical hands on and the reason I don't mind mentioning it is because we're going to do this webinar twice. We're going to do one that's coming up next week, which again, this may air either the day before or right after it. But this webinar, we're doing it again in January. So when you see this come through for the January webinar, register. There'll be a link and a replay. we love the audience when you come on, but we also recognize you're busy.

And so we record everything and then Hannah sends out a link to the replay like a day or two later. It's pretty quick. And there you go. The biggest advantage you're going to get though in the coming live to the webinar, if you have a question, we can answer it for you right then and there. Yep. And we're happy to do so. Happy to so. Happy just to break things down. Because we've had some good questions before webinars where somebody throw me your urgent care website and they throw it up. It's like, what's the challenge here?

And then five minutes like you need to fix this, this and this and you'll probably see a lot better conversion and they did and it worked. So like that, that's the fun part of coming to a live webinar, but we understand time too. So you'll get those replays. All right. So what is coming up in our podcast series where we're always going to continue Michael and I to bring best practices on how to market your clinic, to grow it. Because you hear me say this all the time at the beginning of the episode,

Our goal is to help you get more patients, repeat visits, deliver better care and scale. that mission actually, if you come to the webinar, you'll see it. We'll have it printed on our walls. That's how into it we are. breathing the paint fumes right now. know, seriously. Literally today this room was painted on the other end for the webinar series. So come see that. But we'll continue to teach and train on the latest trends, what's changing, what's working, what's going away, fading away and not working anymore.

continuing to bring on industry leaders in the urgent care space, right? From the UCA, from leadership coaching, from other urgent cares that are out there crushing it and getting insights at that level. From independents all the way to multiple location clinics. We're going to have them on the podcast. And then we really want to hear how we can serve you. So if you'll email us, hello at patient care marketing pros.

dot com and just let us know and maybe I don't know Michael this is kind of in real time but maybe we need to send a survey out to our listeners and just say here's some topics what is most important to you and we can build and curate some content for you on that behalf because we really want this podcast to be a resource for you. I get this episode probably isn't that fun for you we're talking about statistics it's vanity metrics it's fun but the reason we want to bring this to you is to say thank you. Yeah exactly. Yeah.

We talk about this as if we did it. No, you're the one who hung out and listened. If you didn't, we probably wouldn't be doing it. That's right. So we don't take that for granted. We certainly don't think it's for anything that we've done special, but we do want to say thank you for listening. Thank you for watching. Thank you for leaving us reviews. Thank you for sharing this with your friends. Thank you for showing up to the webinars. Thank you for an amazing 2024 as we go into 2025.

And we really want to hear from you and what we can do to improve this podcast experience so that it better serves you and better helps you grow your clinic. Well, and like talking about things that you want us to talk about also, there's companies you want us to bring on and chat with or urge other urgent cares. We're at the point now where we have enough been around for a while. Like we can reach out. Yeah, we have now that we brought on some very large companies that come on. We actually have one that.

everyone on this podcast knows the name of that we're in chats with right now that hopefully will come on. And they're open to it. Like we're to that point now, like if there's a, hey, if there's a really cool company that's doing really cool things, you want to hear their perspective, let us know. We can reach out and it usually works. best way to do that. Hello at patientcaremarketingpros.com. Yep. Yep. Awesome. Yep. And it's been a good episode. Been a good year.

Been a good year and we are looking forward to an amazing 2025. Hang in there with us. It's going to just get better. appreciate you and we will hear you and talk to you and see you on the next one next Wednesday. See ya.