Urgent Care
539 Patient Leads in Pine Tree's First 85 Days
How Patient Care Marketing Pros launched Pine Tree Urgent Care's website, search presence and Google Ads together, so a brand new clinic had patients calling from opening day.
The Challenge
A brand new clinic starting from zero
Pine Tree Urgent Care opened its doors in Bangor, Maine on July 1, 2026 with no website, no reviews, no Google Business Profile history and no brand recognition. A large regional competitor already owned the top of local search. With a fixed opening date, the marketing had to bring in patients on day one, not months later.
What We Did
Build the presence before opening day, then drive demand to it
Website, SEO and Google Ads launched in step with the opening, so the first patient searching for care in Bangor could find Pine Tree, trust it and walk in.
01
Web
Launch a site the same day the doors opened
A new website built around what patients decide in seconds: services, location and how to get seen right now, with calls to action throughout. It went live on opening day.
02
Search
Own the local listing from the first search
We claimed and built out the Google Business Profile before opening, with services, hours and categories set up for local search. Review generation started at launch, and we kept adding services, service area ZIP codes and a blog to grow local reach.
03
Ads
Run paid search from day one
Google Ads launched with the opening instead of waiting for organic to mature. Campaigns targeted high intent urgent care searches across the Bangor area with copy written to earn trust at a glance, then were optimized weekly to lower cost per lead.
The Results
539 leads at $5.22 each, against an established competitor
In the first 85 days open, Google Ads produced 539 patient leads at $5.22 per lead with a 19.4% click through rate, more than double the 8.8% average across our urgent care accounts. Pine Tree held 67% of local search impressions against a large regional competitor, and its Google Business Profile drove 465 calls and 902 direction requests.
A full digital presence on opening day: 539 leads, 67% of local search impressions and a perfect 5.0 rating in 85 days.
Great marketing gets patients to your door.
A clinic nobody could find vs. a clinic patients choose
Pine Tree had the clinical team and the patient experience from day one. What it needed was a way for Bangor to find it. With an owner who trusted the plan and followed through, early visibility turned into real momentum.
Before
Starting from zero
No website or online presence
No reviews or Google Business Profile history
No brand recognition in Bangor
A regional competitor owning local search
After
A clinic busy from opening day
539 patient leads in 85 days
$5.22 per patient lead
67% of local search impressions
465 GBP calls and 902 direction requests
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