Urgent Care · Launch
Turning Ad Spend Into Predictable Patient Volume
How Patient Care Marketing Pros grew LoneStar Urgent Care — tied to the numbers that matter.
The Challenge
Paying for clicks, not for booked patients
LoneStar wanted growth it could count on, not a report full of clicks. Spend was going out the door without a predictable cost per patient, and there was no clean line from a dollar spent to a patient in the door.
What We Did
Turn ad spend into a predictable patient engine
High-intent demand met a page built to convert, every call and form was tracked to a source, and the budget was tuned month over month against real cost per patient.
01
Demand
Target high-intent searches
We built Google Ads around the searches that end in a visit, “urgent care near me,” “walk-in clinic open now,” instead of broad terms that spend budget without booking anyone.
02
Convert
Build a conversion-built landing page
A fast, focused landing page paired with the ads, designed to turn a high-intent click into a call or a booked visit with as little friction as possible.
03
Track
Track every call and form
Full call and form tracking connected each lead back to the ad and keyword that produced it, turning spend into a measurable cost per patient.
04
Optimize
Optimize spend month over month
With real numbers on the table, we shifted budget toward what converted and cut what did not, making volume more predictable each month.
The Results
Measurable patient growth
The clinic now runs on a steady stream of qualified leads, a conversion rate that holds, and a cost per patient call it can budget against with confidence.
Ad spend turned into predictable volume: 163+ leads a month at a 25%+ conversion rate and a cost per patient you can plan around.
Growth you can forecast, not just hope for.
Spending on clicks vs. spending on patients
The budget did not change so much as its job did: from buying traffic to buying booked visits at a cost the clinic could plan around.
Spending on Clicks
Traffic without a payoff
Clicks that rarely became visits
Generic landing page, weak conversion
No call or form tracking
Unpredictable cost per patient
Spending on Patients
Spend tied to booked visits
High-intent Google Ads that end in visits
A conversion-built landing page
Full call and form tracking on every lead
A predictable cost per patient, month over month
Free Clinic Audit
Want results like these for your clinic?
We'll review your ads, Google Business Profile, website, and tracking, then show you exactly where patient volume is being lost and what to fix first.