Urgent Care · Rescue
A Stalled Clinic, Rebuilt Into Measurable Growth
How Patient Care Marketing Pros grew Aspen Medical Center — tied to the numbers that matter.
The Challenge
Spending on marketing, with little to show for it
Aspen was already paying for marketing when they came to us, but the budget was offline-heavy and nothing tied back to a patient. Organic visibility was weak, and there was no clear way to see what a dollar was actually buying.
What We Did
A rescue run in order, against clear targets
Each step set up the next: find the leaks, move the money to where patients decide, fix the paths that convert, then rebuild organic against a 30/60/90-day plan.
01
Audit
Find where the money leaked
We mapped the current spend, organic visibility, conversion paths, and tracking, and pinpointed why an offline-heavy budget was producing so little measurable patient volume.
02
Refocus
Shift budget to focused digital
We moved spend to high-intent local search and digital channels where patients actually choose an urgent care, instead of broad offline placements that no one could attribute.
03
Repair
Fix conversion, call flow, and listings
We repaired the conversion and call flow that had been dropping patients, cleaned up local listings, and wired HIPAA-compliant tracking so every lead had a source.
04
Rebuild
Rebuild organic against 30/60/90-day targets
We rebuilt organic visibility to clear 30, 60, and 90-day targets, so growth was planned and measured rather than hoped for.
The Results
Measurable patient growth
With budget refocused and tracking in place, the numbers moved in the direction that matters, and we could point to exactly where each one came from.
Patient volume up 42%, organic traffic up 40%, calls up 29%, with every gain tied back to a tracked source.
The rescue, in the numbers that pay the staff.
Before and after the rebuild
The same clinic, the same market. The difference was where the budget went and whether anyone could see the result.
Before
Spend without a scoreboard
Offline-heavy budget, little to show
Weak organic visibility
Conversion and call flow leaking
Unmanaged local listings
No tracking, no plan
After
Focused digital, measured
Budget on high-intent digital
Conversion and call flow repaired
Local listings cleaned up
Organic rebuilt to 30/60/90-day targets
HIPAA-compliant tracking on every lead
Free Clinic Audit
Want results like these for your clinic?
We'll review your ads, Google Business Profile, website, and tracking, then show you exactly where patient volume is being lost and what to fix first.