Urgent Care · Rescue
169 Leads in a Month, and a 47-Patient Record Day
How Patient Care Marketing Pros rebuilt a stalled Google Ads account for AFC in Texas — and turned $10,000 a month of frustration into the clinic's best day on record.
The Challenge
$10,000 a month, and volume going the wrong way
Twelve months after opening, AFC was spending around $7,000 a month across PPC, Google Business Profile and SEO — and watching daily volume fall from 22 patients in winter to 12 or 13 by March, despite nearly $10,000 in PPC that month. The clinic had the location, a 4.9 rating and 291 reviews. What it did not have was an ad account that worked.
What We Did
Stop patching the account and rebuild it
The audit showed a high cost per conversion and assets set up poorly enough that tuning them was not the answer. Starting over was.
01
Audit
Find where the money was going
With view access to the existing account we traced the cost per conversion and found assets that had never been set up to perform.
02
Rebuild
Start the account from scratch
The analysis was clear enough that a fresh build beat another round of fixes. We rebuilt the campaigns rather than patching what was already there.
03
Target
Aim at the services the clinic offers
Ad copy, keywords and targeting parameters written around AFC's own service mix, so the ads reached patients nearby who needed exactly what the clinic provides.
04
Convert
Bring the cost per patient down
Clear calls to action and tighter targeting cut the cost per conversion while sending more traffic to the clinic.
The Results
The best patient day in the clinic's history
Within two months the rebuilt account delivered 169 leads in May at a $9 cost per conversion, and the clinic recorded its highest patient day ever: 47 patients through the door in a single day.
A rebuilt account, not a tuned one: 169 leads in May at per conversion, and a record 47-patient day.
Spending less on a account that finally works.
Patching a broken account vs. rebuilding it
The budget was never the problem. Twelve months of spending proved that an account built wrong does not improve by spending more through it.
Patching It
Spending more for less
Close to $10,000 a month on PPC
Volume down to 12–13 patients a day
A high cost per conversion
Assets never set up to perform
Rebuilding It
Spending tied to booked visits
169 leads in May
A record 47-patient day
$9 cost per conversion
Targeting matched to real services
Free Clinic Audit
Want results like these for your clinic?
We'll review your ads, Google Business Profile, website, and tracking, then show you exactly where patient volume is being lost and what to fix first.