Urgent & Primary Care
A New Site, and 232 Leads in Three Months
How Patient Care Marketing Pros rebuilt Lani City Medical's digital presence — search, ads and a new website launched as one system.
The Challenge
An outdated site that could not compete
Lani City Medical was struggling to attract new patients with a dated website that was built neither to rank nor to convert. Their digital presence was not enough to compete locally. They did not need a refresh — they needed visibility, a site patients could actually use, and a way to turn both into appointments.
What We Did
Rebuild the foundation, then drive demand to it
SEO, Google Ads and a new website launched together, so every visit we earned landed somewhere built to convert it.
01
Search
Rank for local urgent care searches
We targeted urgent care keywords with real local intent, then optimised page content and metadata so Lani City Medical surfaced when patients nearby searched for care.
02
Ads
Run campaigns tuned to the community
Google Ads campaigns with clear, intentional calls to action, written for the neighbourhood the clinic actually serves — so a patient who needed care had what they needed to choose it.
03
Web
Launch a site built to convert
A new, user-friendly website that made services and next steps easy to find, so the traffic earned by search and ads had somewhere to land.
The Results
232 leads, and traffic that pays for itself
Across three months, SEO and Google Ads together produced 232 leads at $9 per conversion on a $2 cost per click. Between them they now account for 80% of all traffic to the new site.
Search, ads and a new site working as one system: 232 leads in three months and 80% of all site traffic.
A foundation worth sending traffic to.
A site that sat there vs. a site that works
The clinic was never short of expertise. It was short of a digital presence that let patients find it and act on what they found.
Before
An outdated presence
A dated site that struggled to convert
Little visibility in local search
No steady source of new patients
Brand presence below the competition
After
A system that brings patients in
232 leads across three months
10,000 impressions on Google Ads
$9 per conversion at a $2 CPC
80% of traffic from search and ads
Free Clinic Audit
Want results like these for your clinic?
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