Ep. 199: The Trust Factor: Building Clinics That Patients Remember - Interview with Rachel Davis from AFC Urgent Care
About this Episode
When it comes to clinic marketing, most talk digital. But the smart ones don’t forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care’s 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.
From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn’t just effective, it’s essential. Plus, we explore how she’s using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter.
This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now.
Topics Covered
📈 How one back-to-school campaign reached every elementary school within a 5-mile radius
🤝 Why blending community outreach with digital tactics creates deeper trust and stronger results
💡 How AI can help leaders support teams, celebrate wins, and reduce burnout
💬 The one big mindset shift that turns patient experience into patient retention
🎯 Why “Local First, Digital Always” is more than a tagline—it’s a growth strategy
🎁 Plus: Trunk-or-Treat tips, brand-aid giveaways, handwritten notes, and cotton candy
“For me, the most exciting thing is that we’ve gone so digital, but getting back to that personal community touch in marketing—making it so you’re giving back and providing value to the community—that’s really what I’m passionate about.”
Rachel Davis, AFC Urgent Care
About Rachel:
Rachel Davis is the Marketing Director for DX Management, the franchisee of AFC Urgent Care operating 25 clinics across TN, GA, and NC—with more on the way. She brings over 10 years of hands-on marketing leadership in urgent care and a career that spans healthcare, franchise management, media, QSR, and education. Rachel is also a part-time professor and full-time champion of community-first marketing strategies that drive real results.
Outside of work, she’s a proud mom of two and a non-stop chauffeur to soccer, dance, piano, and more.
🔗 Resources & Mentions
Connect with Rachel → https://www.linkedin.com/in/rachelwardendavis15/
PCMP (00:00)
Hey, what's up everybody. You're listening to another episode of Walk-Ins. Welcome with Nick and Michael. We have a special guest today that I'm excited to have with us for a second round with us, absolutely. Can't go without saying we're here to help you get more patients, deliver better care, get repeat visits and scale your clinics. Part of that is bringing you on the best of the best in the industry who are in the trenches, doing it every day at scale. Love it. Michael, tell us about our guest today. Absolutely. When you say second round, because she's actually, so just to kind of
give you some context. She's the one that talked about the water bottles at schools. And that's something that we still reference today when we talk to people. We give her credit for it. we do reference it. no, and so this is Rachel Davis. She's the marketing director of 25 urgent care clinics. God bless her soul. It is part of AFC brand, but 25 clinics in three different states. She's been in the marketing bit for a long time. She's been with them now for 10 years.
So she lives and breathes this stuff every day. We were joking that when she comes on the third time, she'll be interviewing us because she'll be the complete expert of everything. And we're just here to learn and listen. All right, Rachel, say hello to the Walkins welcome fam and tell us one thing about you that nobody else knows.
Rachel Davis (01:14)
All right. Nice to meet everyone. ⁓ Something nobody knows probably is that one of my first jobs was being a media buyer for the Crystal campaign, Crystal Hamburgers. And as part of my job requirement, I had to a counter girl for the Crystal square off for Joey Chestnut. And so that was a very interesting intro into the marketing world. ⁓
PCMP (01:29)
my goodness. We have a whole story there.
I love crystal so much. were coming back from North Carolina, but Tuesday, Tuesday, and ⁓ our first stop was, Hey, let's get out of the plane. Let's go to crystal. It was exactly what we did. And I got a sack full. Yeah. It was delicious. ⁓ and fun fact to match yours, Rachel's, my son was actually featured on crystals, social media one time for, for, I guess he was probably eight or nine and he ate like 20 crystals.
Rachel Davis (01:42)
Yeah. Yup.
PCMP (02:09)
That wasn't fun love it.
Awesome. Well, before the episode started, we had a
Rachel Davis (02:13)
I can't say I've had too many crystals after
PCMP (02:16)
group.
Rachel Davis (02:16)
a counter
girl for that contest.
PCMP (02:18)
yeah. What's the most you've ever eaten in one sitting?
Rachel Davis (02:20)
boy.
PCMP (02:22)
Four. come on. think you can do better than that. Well, before we got started on the episode, we were having a good conversation around leadership and we were having a conversation around impacting the community. And I think I want to start this in that I want to know what the most exciting
Rachel Davis (02:26)
Yeah. Disappointing.
PCMP (02:46)
thing and marketing for you is right now. Let's just start there broad.
Rachel Davis (02:51)
broadly the most exciting thing I'd be remiss if I didn't say AI, right? But ⁓ I do think there are some really interesting opportunities ⁓ to capture that in tandem with social media. ⁓ But for me personally, the most exciting thing is, you know, we've gone so digital ⁓ in getting back to that personal community touch in marketing and ⁓
PCMP (03:00)
right?
Rachel Davis (03:21)
making it so that you're giving back, you're providing value to the community. That's really what I'm passionate about.
PCMP (03:28)
So as you're out in the community, help me understand that a little bit. What specific things in the community are you doing that you're like, this is fun. This is why I'm in marketing. This is what I love to do.
Rachel Davis (03:39)
Sure. So we have a new clinic and the clinic opened up not in season. So it was summertime when we opened it up. And so out of the gate, it struggled. Building that community awareness is hard when you're not in busy season. And so how do we do that? Social media is such a great platform ⁓ and there's a lot of power there ⁓ at the right time and used the right way.
What we did is we looked at August and we said, okay, August is prime sports physical season. So what we're going to do is we're going to run a specific day that we do a free sports physical and a specific time that we're going to do this. We're also going to measure it by creating an event on Facebook so that we can be prepared for the volume. a clinic that was, you know, in the upper teens, low twenties.
saw 92 patients that day that we ran the free sports physical because at the right time ⁓ on the right platform there were sports teams that were sharing it. The school pages were sharing the post and so it was about the timing and the power that you can get behind that. You know also budget wise I think we spent a hundred dollars boosting the post and yes we didn't
get the money for the sports physical, but the exposure, we saw an immediate lift right after that day. So along with that, back to school season, we capitalized in August as well by running a social media ad. Again, we spent $100, $200 on it and we gave away a $500 check to the school.
PCMP (05:11)
That's awesome.
Rachel Davis (05:31)
who was mentioned or tagged the most on our post. we had 800 comments within two weeks of different schools and they were all tagging the local elementary schools. So then the local elementary schools were posting it on their pages and they're all fighting against each other. And all in we spent...
six, $700 on this campaign. And we essentially reached every single elementary school within a five mile radius and every single mom who is looking at those pages for their back to school supply lists and all the things that they need to get their kid back to school. So great exposure to get back into the school season with those two ideas.
PCMP (06:12)
We are not worthy. Because I was so good. I love the strategic effectiveness of that with a low budget at the end of the day. That's so smooth to me. Because you got into the school system while I haven't get into the school system, which was crazy. That's so good. near impossible.
Rachel Davis (06:33)
we printed one of those giant checks and brought it to the school too. ⁓ So we took a picture with some of the kids and the school admins with this giant check and then the schools were posting it on their pages. so it definitely had a viral effect.
PCMP (06:33)
Keep going. Yeah, that's good. No.
I like the fact that you took the traditional approach and then you added the social media, the digital aspect to that. So that it's this blend of both grassroots and digital, and you're building that digital audience that you're going to be able to tap into later. love that. then giving back to your community at the exact same time. Cause in both of those instances, you were giving money back to the school or you were giving away services to the school essentially. ⁓ That's awesome.
Rachel Davis (07:18)
Exactly. Yeah.
PCMP (07:19)
So I want to ask,
how did you calculate the, the marketing dollars, the marketing costs to this? And here's what I mean. You have X amount of dollars that went, I think you said a hundred dollars to boost the post. That's, that's, that's not a very significant amount. So that that's a throwaway, but when you take the time put into your staff, the supplies, getting to the location, all of the things that have a cost to it.
A lot of clinics will go, well, I don't want to go work for free and connect the dots on this isn't free. This is your marketing cost.
Rachel Davis (07:57)
Correct. You know, I do see a lot of people saying, you know, marketing should be 3 % or, you know, they'll throw percentages out there. But I do think when you are trying to build a clinic in the community, it is so vital that you are being active in that community and that your core demographic, those working moms are seeing you. And so
Yes, you are not getting the dollar for the sports physical. And you can even run a discounted sports physical. You don't have to do a free sports physical. ⁓ But that one day lift, like I said, I mean, without looking at cost, you can see the patient volume lift from week over week after doing a free sports physical day where you're seeing 92 patients in a day. We had so many people calling us.
the week after and the following weeks after, know, still wanting a sports physical. And we said, sure, come on in, it's not free, but we can certainly get you that sports physical that you need. It's $35 or $45, you know. And so you're seeing even the ripple effects of running that campaign itself. With the social media piece for the back to school giveaway.
It truly was a $600 campaign. And when you look at the analytics on Facebook of the reach that we had and the impact, that tells the story in itself. However, we did see patient lift after that. We are headed into flu season. So yes, it is hard to measure exactly, but we saw school kids from those schools coming into our clinic. So we know there was an effect.
PCMP (09:46)
I love that. Alright, so let's let's take a look down the road. We're having a great conversation around leadership and how you're leading in your community. But as you look down the road, where do you see the urgent care industry heading from a marketing perspective? What do you think the kind of impact where I'm trying to qualify the question in such a way? Is it going to be more digital? Is it going to be more traditional?
marketing? Is it going to be more television, radio and print? Where do you see it going from your perspective?
Rachel Davis (10:18)
Great question. I do see it going more digital. I see more of ⁓ the social media elements ⁓ and I see more of ⁓ the simplify or OTT ⁓ elements coming into play as well as Google. But I do think that there's definitely some uncertainty where things are going with AI right now and all of that media.
And I do think that trust is a big element and I think that trust has to be earned. And that's why the community events are where you're out there in the public and the trust is earned. ⁓ But I am seeing that social media is having a larger play here recently. And for the amount of money that you spend in social media, you can have a larger impact than anything that I've been able to find.
⁓ whether that be print or broadcast buys.
PCMP (11:19)
That's so good. What do you consider trust builders and trust breakers?
Rachel Davis (11:24)
Well, if your clinic is running rogue TikTok campaigns, shut that down. ⁓ don't, don't do that. A brand trust, no. But I think that, know, brand trust comes from the community ⁓ speaking on your behalf. So the Google reviews, your website being
PCMP (11:32)
Shut it down. That's funny.
Rachel Davis (11:52)
up to date and thorough and professional, your social media being professional. ⁓ But I also think being engaged on social media. So I don't, I really think that clinics need to be engaged on community pages, that there should be a liaison that is trusted, that is engaging on these local forums. There are so many local pages out there that are very heavily used by the community. ⁓
And that's not going to happen at an agency level. So that's something clinics themselves can do that builds trust. also think the brand awareness is important. You do have to be in front of them at some point, whether it be, you know, in the school system or on television at some capacity or on radio at some capacity. You need to be doing a little bit of it all to show the trust element and professionalism element.
PCMP (12:25)
Agreed.
Yeah, we call that omnipresence. ⁓ When you're talking about being where your customers are, the difference is being where they are when they're not necessarily needing you. That's what we call mind share, right? We want to take up space in their brains so that whenever somebody does need you and they have a choice, you've taken up mental energy
Rachel Davis (12:53)
Okay.
Yeah.
Yes.
Thank you.
PCMP (13:21)
And they're choosing you because of it. And that's why you invest those dollars that don't have an immediate ROI. Is that the thought process? I onto something there?
Rachel Davis (13:30)
Oh, 100%. And I know we were chatting earlier, but that's one of the reasons that we really have kind of flipped the narrative in the clinic itself and saying, you know, we want to make every patient feel valued and not that we're just seeing them for a time slot. We want them to really know that we care and that we're providing this healthcare service because we care. And so we've
sort of taken a step back and said, how can we make that apparent to the patient? And so our providers are handwriting a thank you note to every patient to let them know ⁓ this is who you saw ⁓ and please follow up. If you have any questions about anything, you can call us here and thank you. We appreciate that you chose us to be your healthcare provider.
PCMP (14:25)
Now you before we got on the call, first of all, I don't want credit for this. This is absolutely your connection. So your favorite baseball team.
Rachel Davis (14:34)
Savannah bananas.
PCMP (14:36)
I'm on the same page banana ball is my actual jam. you won the lottery yet and got a ticket to a game yet?
Rachel Davis (14:42)
have not and my son is just dying yes to go
PCMP (14:46)
Well,
Michael, in her defense, there's four million people on the waiting list. Oh, I know. According to them. I would be one seeing how lucky she was. know, right? But connect those dots because that's right. What we were discussing just now in the handwritten notes, a lot of that was derived from your thoughts on the Savannah bananas. Let's dive into that for just a second. Connect the dots for us.
Rachel Davis (14:56)
Same. No, that and the masters.
That's right.
Yeah, absolutely. So Jesse Cole is ⁓ really their marketing guru at Savannah Bananas. He's the guy dressed in all yellow, right? ⁓ And his narrative has always been putting his customers first. In fact, I mean, they go as far as I'm pretty sure your ticket buys you like a meal as well. all of these, you know, parking, everything is included.
And it's just how can we be different from everybody else in putting that patient first? Well, they would be their customer. How do they put them first? Always. ⁓ And you know, it starts off little, but when that momentum gets going, it gets huge. And that's really what he's been able to use is that momentum of starting small and growing it to be what it is today.
PCMP (16:07)
I just got a visual of the twerking umpire and I'm just like, how can we get our doctor to walk into the room and just like throw it up a party? And then all of a sudden the rest of the staff comes in and they're walking by the door and just juking by. That would be epic. would go to that. I would go to that urgent care.
Rachel Davis (16:10)
Yes!
PCMP (16:26)
100 % of the it'd be like, your test came back negative and you're like, party until I can negative test results. Here's your prescription. Oh man. You're getting merch on the way out. Oh, that would be so good. I'm in Rachel. When are we coming up to Tennessee for a visit? Let's do this. I'm sick. I feel terrible. Oh gosh. Well, it's
Rachel Davis (16:27)
It would make you smile!
That would be. Get a Jumbotron.
I love it, I love it. ⁓ that's so funny.
PCMP (16:52)
Let, let, let's keep that. could sit here on the Savannah bananas all day long, since we're talking about ⁓ games anyway, we'll go into this kind of game changer spot here. If you could, if you could wave a magic wand and you could instantly improve one area of the urgent care experience and it would make the biggest impact. What would it be?
Rachel Davis (17:16)
reimbursements.
PCMP (17:21)
Okay, but that has spoken by a true urgent care person. I don't think you've ever heard a different answer to that. as the collective listening audience goes, yeah, that's about right.
Rachel Davis (17:33)
You're going to get a lot of likes on that one.
PCMP (17:36)
There you go. If there's a place like a loom video where you can go in and you can get all the emojis, that's going to be the part of that. ⁓ So let's take the obvious one off the table.
Rachel Davis (17:43)
There you go. Nope.
think the biggest thing for urgent care is to break through some of the clutter of, know, millennials do not have primary care doctors. ⁓ And so there is a lot of people out there needing health care, ⁓ but also not needing, not knowing like really what type of health care that they need.
⁓ And they're coming to the doctor for the first time in years and being able to be that healthcare provider that's letting them know, okay, you should probably be taking this step in your life now. You're 45 years old. When was, when did you have a colonoscopy? To be able to have those conversations ⁓ on more of a primary care level and being able to have that transparency ⁓ to see some sort of health history ⁓ across different
know, EMRs would be fantastic. beyond that, do think there's healthcare is a little bit siloed right now and we need to be able to capture how to serve that patient as a whole the best way possible, whether that be through just their illness or more of a primary care route, because a lot of them are not seeing primary care doctors right now. And that's the next huge generation coming up.
PCMP (19:10)
So ⁓ on your 25 clinics, do any of them offer primary care? Do they all offer primary care? What's the mix there?
Rachel Davis (19:16)
Yeah,
so we do. We do offer primary care services. Now, in terms of being your primary care provider, that's something that our clinics currently are not doing, but we are exploring and how we you know, provide, we provide those services, but how we can provide that maintenance that a primary care provider does. So the things like blood pressure medicine and those type of things. But yes, anything that you would go to a primary care physician
four we can treat. ⁓ But it is one of those things right now that we're seeing a big need for. ⁓ Geriatrics is another one that we're seeing a big need for coming up. ⁓ So there are these things that are on the horizon, not too far away, but I can see AFC has got some exciting announcements coming up.
PCMP (20:07)
She's like, I've got things to say that I can't say right now. I'll tell you this from our own experiences with our clients, we've had a lot of success with the primary care clients that where they have an urgent care and they have a sister branded primary care that's next door half the time in a separate building. but for us, like every time we take on our primary care only, we see their volume up to
Rachel Davis (20:26)
Mm-hmm.
PCMP (20:37)
tremendously because demand is there like that people want it. Because I think we had one client within a month tripled their patients in one month, which is harder, much harder to do in the urgent care space out of one month, but in this particular space, it worked out. So I could, I agree with you, like there's a demand there that's coming because millennials, we're getting old. And you know, we were taught not to have primary care, like you're just, you just don't get sick. You just go to an urgent care and now we're getting old. Now I feel like I got to have one or my
Rachel Davis (20:57)
Mm-hmm.
Right.
PCMP (21:06)
an insurance provider is telling me I have to have a primary care so I can get my referrals over to my other doctors.
Rachel Davis (21:12)
Exactly. Yep.
Yep. A lot of things start to happen at that 45 range too, where you realize, okay, I have this heart palpitation or got high blood pressure according to whatever monitor, you know, and I need to see a primary care. ⁓
PCMP (21:29)
Stop yelling at me, Rachel.
Yeah. Or went to the dentist. That's true. Well, so ⁓ in the event, for some reason, AFC gets into the ⁓ primary care space. No announcements here. ⁓ Fun fact, local service ads, Google local service ads has recently opened up the category for primary care, ⁓ which is
Rachel Davis (21:56)
That is huge.
PCMP (21:57)
It's going to be a fun, I wish they would do it for urgent care. can see why they are not yet because of radius, but ⁓ that'll be, that'll be fun to experiment with, with some of our primary cares on seeing if people are going to be responsive to the LSAs. And I'm sure you're already looking into it. That's no news to you, but ⁓ interesting. I'd love to know how y'all are going to use that. If for whatever reason, an announcement were made.
Rachel Davis (22:02)
Yeah.
will be.
Absolutely. No, we would 100 % be on board. ⁓ Looking at it being tied to a specific provider ⁓ was a bit of the tricky situation with not having providers on set schedules per se. ⁓ So that was the hang up for us. It's a small hurdle though, right? It's something we can work on ⁓ once we get to that.
PCMP (22:35)
Yeah, right.
Yeah, I get it.
Well, I know you guys will have a plan going forward, however you're going to do it, but let's, let's talk about AI. know I want to attach it a different way. I could sit here and talk about what's your favorite AI tool. ⁓ We could talk about if you're using scribe, that's not really how I want to approach this. You had, you had made mention about servant leadership and I want to know how you're leveraging AI to creatively give servant leadership to your team.
Rachel Davis (23:09)
Mm-hmm.
Hmm, that was great. So I have used AI in certain areas, I would say, where I felt ⁓ that we could have efficiencies by utilizing it. But I've also used it. ⁓
I guess outside of servanthood, I've gotten in some arguments with AI, but using it to, yes, to really validate our SEO efforts. ⁓ So, you know, I want to make sure we do a really fantastic job on the SEO front when it comes to Google, but we have no ⁓ real Twitter presence, so wasn't sure about Grok.
PCMP (23:45)
Me too. Same.
Rachel Davis (24:06)
We have very limited other presences that are associated that chat BT was pulling from like bird eye and stuff. I'm trying to see where all of the AI scribes are going right now and chat bots are going and where they're pulling from is interesting. ⁓ But we also have used AI to pull in ⁓
some of our Google reviews. ⁓ And this would go back to more of the servant heart question. ⁓ In trying to figure out what clinics were doing well at what. So often I think we get so narrow minded on the negative reviews, ⁓ but we neglect the positive. And it's really interesting when you pull in those reviews, ⁓ you can upload them and tell.
to give you a sentiment on those reviews. And it will say, you know, like this clinic is really great at their front desk hospitality, you know, and giving you some examples and then sending that to the clinics to reaffirm them, like keep up the good work here. You guys are really making an impact when it comes to hospitality. And it gives like a little summary of some of the reviews that they've received. ⁓ And an encouraging note back to the clinics is really important. It keeps them inspired and keeps them going. So.
Yeah.
PCMP (25:31)
I love it. I love that you're leveraging that. because I traditionally think when you say AI and Google reviews, I just think from like a response standpoint. But the fact that it's like, no, no, we want to prop up these people and let them know they're doing a good job and be proactive about it. Because I think, you know, in your space, the urgent care space is where the negative is such a focus. And it's such a depressing honestly, to some of these like
Rachel Davis (25:45)
Absolutely.
Mm-hmm.
PCMP (25:57)
and people that are practicing like I did the right thing and they weren't happy about it. You know, they weren't happy that I chose the right path. And they're like, that's not what they wanted. Or they complained about the payer situation. Right. That's the thing. So but no, I get that because at the end of the day, mean, the burnout is real, you know, and then having those little touches of positivity, like hey, you are making a difference. These are human lives that you're touching right now. And you've made impact on them. And so I think that's cool to me.
Rachel Davis (26:08)
Yes.
Absolutely, absolutely and there's you know a lot there too that these ⁓ Position sometimes that aren't ⁓ Like they you said they only hear the negative ⁓ And what comes to mind for me is just these x-ray texts. They they have a hard position. They're hard to find ⁓
And any way that you can help them feel validated and valued for their work, that builds their brand loyalty in their hearts too, as well.
PCMP (27:00)
So in the scope of a servant leader, I'm only throwing this out there because I think it would be a good collaboration and just discussion. One of the things that I'm doing ⁓ and experimenting with, I haven't fully done this, but I'm experimenting with it, is my team has gone through disk profile. We've gone through ⁓ working geniuses. We've gone through the six working geniuses, Pat Liccioni.
Rachel Davis (27:10)
Mm.
PCMP (27:29)
We've gone through ⁓ the ⁓ languages of appreciation. That's like the five love languages, but it's for the workplace, right? ⁓ And so what I've done is I've taken one particular employee and I've said, this is their disc profile. This is their love, their language of appreciation. This is their, ⁓ whatever all the things I just said, right? And then I've taken their past one-to-one reviews that I've been copied on and I've loaded that in there.
Rachel Davis (27:37)
Mm-hmm.
PCMP (27:58)
And I've just simply said, understanding this information, what can I do to make their life better, easier, help support them, whatever. And that's that empathetic servant leadership where I don't think that way at all. Right. My personality is my personality, but it understands that in them to the degree that I give it good information. Right. And then I said, I bet.
Rachel Davis (28:17)
Mmm.
Yeah.
PCMP (28:21)
Izzy would probably do well if you just went over to her office and just told her she was doing a really good job and that you appreciated the work that she does. Well, it knows that, or it knows maybe she'd like it if you bought her a gift or something like that, right? So, ⁓ or for Alyssa, for example, don't touch her. Don't give her a high five. That ain't her, right? But you know, right?
Rachel Davis (28:30)
That's good.
PCMP (28:45)
So that's how I'm leveraging AI to be a servant leader to my team, or at least working on experimenting with it. So it's been fun. It's been fun to see, cause I don't think that way at all. I'm not a gifts person. So it helps me get creative, you know, and now I have a bunch of stickers. You've seen it. And it's blowing people's mind. I bought this thing, this huge pack of stickers. That's just like positive energy stickers or whatever. Now, if you know me, that is not who I am.
Rachel Davis (28:45)
Yes.
That is a great idea. Yes, I love that.
Yeah.
Yes.
Yeah.
PCMP (29:14)
Right. And so somebody will walk into my office and they're having a bad day and I've got this perfect sticker to hand them and it changes their entire day. But that wasn't my idea, by the way, that was chat GBT. So just wants you to know that. Right.
Rachel Davis (29:22)
Mm-hmm.
No, it's great. It's great. People are so different and being able
to reach them in different ways. That's, that's big. That's really good.
PCMP (29:35)
Yeah.
One of them got an emotional support pickle. Yeah. Like we just, it's real. It's a stupid little $8 TikTok thing and it stays on her desk forever. It lives on her desk looking at her. Which is so funny.
Rachel Davis (29:49)
that is awesome. And I can see those personalities in our clinics too. So I need to steal that one from you guys.
PCMP (29:50)
But these are the kind of things.
Well, there you go. Well, we'll send you the episode when it's done and you can go back and reference, that's because you're so good, Rachel, at, the empathy and the, the, the wanting to, to, to give back on a traditional level that I think is a missing art today. And even from myself. So I love the fact that you're intentional about that AI is helping me be intentional in an area that I'm weak. And that's what, that's what I like.
Rachel Davis (30:01)
There it
Mm-hmm.
Love.
That's beautiful. Yeah, that's great. And I'm glad that you're able to use it in that way and find that. Everybody's, I think, trying to look for, you know, what am I doing wrong with my website, know, with AI or things like that. But to be able to use it in such a unique way, that's amazing.
PCMP (30:41)
It's a lot of fun. got a folder built on everybody. hope it's not story getting sending it out there. Now I gotta go look at the users. Can I see that? I've got my, I've got my own because it's got personal HR stuff. You remember me spending that up a few months. Yeah. All right. I want to hit some rapid fire questions. I heard this on another podcast. It's not an original idea, but I loved it so much. I'm like, I'm going to do this with Rachel today. So
What it is, I'm going to ask you a question and I really just want you to give me the first thing that pops into your head. It'll just be fun. You down? You good?
Rachel Davis (31:11)
reimbursements.
PCMP (31:14)
Reimbursements is the answer to everything. So here we go. right. Coffee or tea?
Rachel Davis (31:17)
Yes.
Coffee.
PCMP (31:19)
think there's
our coffee for her. All right, Michael, another one for us. Early bird or night owl.
Rachel Davis (31:24)
Early bird.
PCMP (31:26)
Okay. No, thank you. All right. What's the book that's impacted you the most this year?
Rachel Davis (31:31)
⁓ I don't, I don't have one because I haven't really read this year.
PCMP (31:39)
That's okay. That's okay. Well, I'm going to give you one that's impacted me greatly. It's called the AI driven leader. Have highly recommend that that's a fun one. Give us one Michael, one word your kids would use to describe you.
Rachel Davis (31:45)
Okay.
Fun, hopefully.
PCMP (31:57)
Okay, we'll take that. All right. What's the most used app on your phone that isn't email or text message?
Rachel Davis (32:02)
Okay, that's what I was just going to bring up because ⁓ have you guys heard Hard Fork podcast?
PCMP (32:09)
No, who's that?
Rachel Davis (32:10)
AI. It's an AI podcast. so while I don't read it, I do listen to lot of podcasts. And it's a fabulous podcast about AI technology. ⁓ Hardfork is the name of it. And you guys would really like it.
PCMP (32:20)
Okay.
Okay, that will be on my list today on the way home from work. There you go. Hard fork. All right. All right. Last one. Biggest mom win from the past week.
Rachel Davis (32:32)
There you go.
⁓ man, from the last week, my daughter kicking a penalty kick and making that shot and starting her soccer game.
PCMP (32:52)
I love that so much.
in the sports, right after her sports physical, kick the field goal,
Rachel Davis (32:57)
other thing I wanted to say really quick on community events and to everyone, ⁓ don't miss out on the Trunk or Treats coming up. They're great events to be out in the community. We even look at, we get a cotton candy machine going and getting that cotton candy out to the kids, ⁓ including little hot cold packs saying, in case Johnny Chiz...
PCMP (33:01)
Yeah.
Mm-hmm.
Rachel Davis (33:23)
trips on his dinosaur costume or band-aids and toothbrushes, things that the mom will use. ⁓ But capitalize on those trunker treats. They're real easy, cheap ways to get out in the community.
PCMP (33:35)
Yeah, I agree. So a branded bandaid that you can put on everybody that walks by.
Rachel Davis (33:42)
Check them. Yes.
PCMP (33:43)
A brand aid. A brand
aid. brand aid. There we go. I love it. Awesome. All right, Rachel. Thank you again for coming on. Once again, we learned a lot. It never fails. We did give something back. So I felt like we did give something back on the AI stuff. So I feel good about that. I feel like we earned our keep. We earned our keep for that one.
Rachel Davis (33:47)
Brand Aid. ⁓
You did. Yes, I love that.
PCMP (34:08)
But Rachel, thank you so much again for coming on. If you want to reach out to Rachel, she's definitely on LinkedIn. That's how I reached out to her originally back in the day. So reach out on LinkedIn, hit her up. Like I she's part of the ASC network. So she knows Urgent Care really well with 25 locations to play around with. So if you got questions, I'm sure she'll be happy to answer. But anything else you want to leave us with before I wrap it up?
Rachel Davis (34:31)
No, thank you guys. I appreciate it.
PCMP (34:33)
I do. I've got one thing I want to hear from you,
the listening audience. If you would like to hear Rachel Davis host a podcast, a walk-ins welcome podcast and, and be a guest host. We've never had one. If I was ever going to have one, would be you, Rachel. got to, we got to hear from the audience though. All right. Thank you for coming on. It was great talking with you and we will see you on the next episode. See you. See ya.
Rachel Davis (34:48)
⁓ thank you.
Thank you.