Ep. 129: The Future of Occ Med - Interview with Dusty Schroeder from Cowork Health
About this Episode
In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation.
Topics Covered
- How Cowork Health simplifies billing and invoicing for faster payments in occupational medicine.
- Managing your client base and streamlining communication with Cowork Health's upcoming CRM component.
- The crucial role of technology and automation in the future of occupational medicine.
- Leveraging occupational medicine for a consistent revenue stream, especially during slower periods.
- Building strong relationships with businesses and providing excellent service for success in occupational medicine.
"Beyond the next five years, I really think like everything else that you're going to see a big lean into technology. How is AI going to impact that? What can we automate as part of that process? But people are still going to need services. They are still going to need drug tests. They're still going to need physicals. They're still going to need these things to get hired at these places. So the great thing is, Occ Med is not going anywhere."
Dusty Schroeder
About Dusty
Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers.
Learn more about Cowork Health:
Connect with Dusty:
Patient Care Marketing Pros (00:00)
What is going on? Walk-ins welcome family. We're glad to have you back for another episode. It is Wednesday, so we're dropping another new one. I'm Nick. This is Michael. We have a guest with us today that I'll introduce in just a second, but as always, we're here to help you get more patients, deliver better care, get repeat visits and scale your clinic. Michael, what's up? Yeah, yeah, absolutely. And I'm excited to have an interview back on. It's been a little bit of a gap since interviews, so we're glad to have them on.
I met him at the UCA convention in Vegas. Which you've been hearing about that nonstop since we got that. Yeah. We already got feedback of people laughing at what we said and then we made them feel bad about some things. But anyway, there you go. It's not our fault people are short. No. All right. So Dashie Schroeder, he's with co, he is a co-founder of Cowork Health. He was in the, he's been in this industry for a long time. He started in DocuTap in 2007. 2020 came around, which all, we all know what 2020 means. So COVID is a thing. But in 2020.
He co-founded Cowork Health. And what is Cowork Health? It is basically designed to help you do ACHMED and do it well. It goes from invoicing, turning paper to digital, just a modern platform to collaborate on. There's more things coming for it soon, but Dusty, I'm glad to have you on. And I know our listeners are glad to hear this because we've been chatting about ACHMED for a while. And if you can make things easier for them, they're going to appreciate it. Dusty, say hello to the Walk-Ins welcome fam and tell us one thing about you that nobody else knows.
Dusty Schroeder (01:23)
Awesome. Yeah. Hey, everybody. This is really relevant for me because I love podcasts. I'm going to keep it relevant and say the one thing most nobody knows about me, some people do that's close to me, but I can listen to podcasts at like, two and a half, even 3x speed pretty easily. Like it sounds normal. So yeah, I can knock this out in like 10 minutes if you want. I can talk at this so I can listen. But yeah, I can I listen to a lot of podcasts.
Patient Care Marketing Pros (01:41)
Oh no, what do I sound like?
Right.
You know, it's funny, we always try and keep this thing around 30 minutes and I don't do it at two and a half speed. We know a guy that owns, or at least it was the founder of go high level, which is a marketing platform for agencies like us and his normal talking voice is two and a half times speed, everybody else. It is that guy is rocket. Like you watch that chin moving and he's just fired off and he's like super energy.
Dusty Schroeder (02:07)
I love it.
I love it, that's my speed. Let's go.
Patient Care Marketing Pros (02:16)
All right. So, so what you're saying is you're constantly operating in slow motion, but you listen to everything in fast forward. There you go. I like it. Well, man, we're glad to have you on the podcast and I'm really curious to hear more about coworkhealth.io and really it's relevant right now because we just did an episode a few episodes ago talking about adding occupational health as a service as part of your urgent care. And here you come along. We meet you at the Urgent Care Association Convention.
Dusty Schroeder (02:22)
Sure. Yeah. Let's go.
Patient Care Marketing Pros (02:43)
You have a software that helps urgent cares and of course, other clinics and businesses, but we're going to talk to the urgent cares, how to incorporate this in and have a system and a platform to help deliver that care and bill properly. Before I get into the deals, man, tell me all about cowork. What is it? How does it operate? Whatever you think would be at a 10,000 foot view. Yeah. Why do people want this?
Dusty Schroeder (03:05)
Yeah, 10,000 foot view. So, I mean, like Michael said at the beginning, I've been in this space a long time. And so, you know, there's some software companies that will, they kind of look for a problem to solve. We didn't, we didn't seek this problem out. I worked for an EMR company for, you know, 12, 13 years, and we heard these pain points over and over again. You know, EMRs, we focus mostly on patient billing, insurance billing, um, Ocmet billing and communication is a different beast altogether.
So we understood the pain points, but it just never bubbled up as a priority. And so that's why we founded Cowork Health. Cowork Health has really meant, like Michael said, to modernize the Ocmed relationship management to make it much easier. One of the biggest pain points is billing because the billing is different, again, than patient and insurance billing. So to make that really easy and modern, let clients pay online, have automated reminders, things like that, that's the key goal there is to get that cashflow.
for Achmed flowing at a less than 30 day rate. And it does a lot more than that, but that's the key goal we started with. Like how do we make the invoicing and collection process way easier?
Patient Care Marketing Pros (04:08)
So the number one problem you were trying to solve early on when you first founded this is like, let's get our doctors paid. What they're used to doing is coding and having insurance basically reimburse and occupational med or ocmed. I'm going to say from now on ocmed. We're going to save ourselves. Our people know what that means. So when we say the billing for that, you're billing and you're invoicing a company or a corporation, they're reimbursing you that way. It's totally different.
Yeah. And that just doesn't exist in a current EMR. Well, it's almost like one of those like in a business world, because we're, you know, we're just a regular business, right? Like we understand that process. But when you throw that into a medical situation, it's just kind of foreign language, right? Because like, why is it so much different? Like, why am I waiting on an invoice to be paid out? You know, things like it's just a different world. What's the biggest question that you get in relation to this when you're talking to a doctor, physician, whatever?
Dusty Schroeder (04:56)
Yep.
Patient Care Marketing Pros (05:03)
who's wanting to add this service or has it in place, like, what are they asking you that triggers this is the solution?
Dusty Schroeder (05:08)
Well, you know, almost everybody is still mailing their Acmet invoices because of that. And so that's the first thing, right? Or if they're emailing them. So the other thing, so you said it, you're right. I mean, it's like a business, but these invoices, they still contain PHI, protected health information, right? And so you still need to, they still need to have a login or be encrypted. And so the way these EMRs or different systems are sending it is really not user-friendly. It's like a one-time passcode.
Patient Care Marketing Pros (05:17)
Wow. That makes me sad. That's sad.
Mm-hmm. Yeah.
Dusty Schroeder (05:39)
You can't see the status of the invoice. You typically can't pay for it online. Um, so you have to get that in a cryptic way. Um, so the number one question typically isn't that, I mean, people see the value pretty quickly. Like we can save you a lot of time and effort and money just from sending those out alone, if that was the only thing we did, the number one question with a lot of systems is typically. Do you integrate with our EMR? How do you connect with our EMR? Right. And so that's always the biggest question, always the biggest hesitation, um, with any.
Patient Care Marketing Pros (06:03)
Mmm, yeah.
Dusty Schroeder (06:08)
one more system, right? And so we knew that going into this, having worked for an EMR company. And so we have since the beginning been really creative with how we use our technology to make it work, even without a true integration. And we're getting there, but even without true integrations there's a ton of value to be had.
Patient Care Marketing Pros (06:26)
Well, just from the marketing world, we constantly have to bridge gaps between software is using, you know, Zapier, you know, if you, if you're familiar with that, but you're talking about integrating with different EMRs. The ones that we run into all the time are going to be, um, Xperity and Clockwise, Athena Health, Athena Health. Those are the top ones we see a lot of emerging. Yeah, there's quite a few out there. So, um, are you reaching out to these companies? Are you building where your platform does this auto integration through APIs or?
How are you integrating?
Dusty Schroeder (06:56)
Um, we have talked to a number of these companies. So if you don't know, it's a docu-tap is one half of what became Xperity Health and so docu-tap practice philosophy, they became Xperity Health. And so we know a bunch of people over there. Still. We've, we've talked to that crew, you know, the right time, uh, the right place. I'm sure it will happen, but the other ones too, like our motto is really, we want the client tells to go to bat for the integration. So once enough value is had, once there's enough, you know, ground swell from the client base to ask for that. For the EMR.
Patient Care Marketing Pros (07:12)
Right.
Dusty Schroeder (07:25)
That's when it makes sense for everybody, for the EMR and for us and for the client to put the time and effort in to do that. So, yep.
Patient Care Marketing Pros (07:31)
Yeah, it's that local voice. I'm with you on that. It's not so much that they're doing anything to serve you at Co-Work. They're really serving their customer by adding this integration on their behalf. Yeah. I love it. That's very good. All right. So you mentioned a new Okmed CRM component that's going to be integrated into Co-Work. Let's talk about that. You know, for those who don't use a CRM, what exactly does that mean for a clinic? And how are you rolling this out with Co-Work?
Dusty Schroeder (07:42)
That's right.
Yeah, so we already consider ourselves an Ocmed relationship management platform. And so what that means though is, um, it can mean a lot of things, but what we're talking about today is you can manage your current client base today. And so whether again, that's invoicing, sending secure documentation results, authorizing services or just communicating that's with your current client base. How do they become a client though? Right? Like you need to manage that journey. You need to record activity. You need to make sure people are getting followed up on.
You know, right now people are still using spreadsheets, they're using Salesforce, they're using different CRMs that aren't, again, it's one more system. It's typically over-engineered, it's expensive. And so it's a natural segue. We always thought we'd get here. Um, and so this, this is the year we're going to get there where we're going to add a CRM component within the same platform where you can record and track your, your sales, your prospecting activity, and then very easily turn them into a client all within the same platform. It's all going to be secure, HIPAA compliant, all that good stuff.
Patient Care Marketing Pros (08:32)
Mm.
Yeah.
So you're speaking our language, right? Cause this is marketing 101. It's cause I think that's what gets, we talked about in the other episode about Achmed in general. Like it's a true sales job to go get these Achmed relationships. Like it's not a knock on the door, make one phone call and you all of a sudden got a new Achmed person because you're dealing with the managers at a company that don't have time for you. And so they want that fault. They want that professionalism tied around to it. Like in our world, so CRM world, like our
Preferred CRM is high level. Like that's what we utilize mostly for all of our clients. Did they use it? No, they don't. But we use it and we enable them to use it, but they're using solve and prosperity and all that. Yeah, yeah, yeah. Exactly. But like, but at the end of the day, when you're relying on, like you said, a spreadsheet, which has, which is too primitive, right? Cause you can lose stuff so quickly. Um, then you move over to Salesforce. There's too much going on.
And then they want to charge an arm and a leg to customize it for whatever you're looking for. And then you have the hub spots and all the other things. And those aren't really designed for medical, right? Like they're not really there for medical, they're for normal business, regular general business. And, but to me it'd be amazing. So like you track all this potential, this prospect in your CRM, and then you say convert to client and it just pushes them right over to the other part of the software and you don't have to do anything. Like that would be like.
ideal for so many people. And it's just simple. Cause when you have systems that don't talk to each other, it's just a lot of wasted time. For sure. When you have a system that just talks and does everything, you just, it makes it so much better. So Dusty, you said that you can help clinics save time, save money, even make more money. Yeah. Let's talk about how the software does that specifically.
Dusty Schroeder (10:45)
Yeah. So, I mean, I actually just did a post the other day, um, where, you know, with Ock health, with the normal process, if you're mailing or even emailing, you're typically getting paid at best at 45 days. Typically it's in, you know, 75 day average, typically what we hear from clinics. And that's of the, the build out that they even know about. We often see our clients get their average to be less than 30 days. So that alone, just getting your clap.
Patient Care Marketing Pros (11:00)
a long time.
Dusty Schroeder (11:14)
cashflow basically cut in half where you're getting your revenue in the door way quicker and then you're typically getting way more of that. So how that happens is one, you're not mailing them. So basically you can send all your invoices, whether that's 10 or whether it's a thousand for that month, you can send all those invoices electronically. You can get paid that same minute. If you want, we've seen that happen. People send their invoices out. They're getting paid within the same hour, same five minutes of getting that sent out. So they're getting cashflow.
in real time. Not everybody obviously, but it's starting to happen.
Patient Care Marketing Pros (11:43)
That's the best. That's the best feeling when you fire off an invoice that fires back been paid. I love that.
Dusty Schroeder (11:49)
Okay. Yeah. Yep. So that's part of it. And then the other part where people either spend way too much time, they waste time doing this or they don't do nearly enough of it is the follow-up because people aren't going to pay you always. And so what do they do? They pick up the phone, they send them one-to-one email and they do that hundreds and hundreds of time every month. Our system, since you're now sending them electronically and securely.
you can set up whatever automatic reminder schedule you want. And so you can remind them, hey, still got an unpaid invoice, hey, still got an unpaid invoice. And you're gonna, most people wanna pay, they just lose sight of it. And so if you do that, you know, a few times, typically our clients aren't doing any manual followup until that 90 plus or 120 day plus date of death.
Patient Care Marketing Pros (12:33)
That's good. All right. Well, look, you've got lots of background coming back all the way from 2007 and where you are today. Just doing some reflection over your career. Like, what's led you up to founding this company? I know what you were trying to solve, but like, what's your heart behind it? Yeah, because I imagine being, I imagine this industry has changed quite a bit since 2007 for good and for bad, I guess. So I'm sure there's lots of motivation behind all of this.
Dusty Schroeder (13:03)
Yeah. I mean, the funny thing is it probably hasn't changed enough, right? I can think we all agree like healthcare just moves too slow and we're trying to speed that up a little bit. Um, but no, I mean, like me and our entire team, like we have a small nimble team of founders and we're addicted to like solutions when you get somebody using a product and they say, this has changed the way I work. This has improved our work so much. This has helped us as improved revenue. Like getting that feedback.
Patient Care Marketing Pros (13:08)
Yes. Right.
Dusty Schroeder (13:32)
is addicting and being an approval junkie, being someone with like imposter syndrome and needs people approval constantly, like getting that feedback, that is what drives us. We want to be everybody's favorite platform that they use in company, hopefully, but that's the goal, right? I'm not saying we're hitting that all the time, I'm not saying that's always doable, but that is our goal. We want to be in their clinic and we want to be their favorite platform that they use.
Patient Care Marketing Pros (13:35)
Oh yeah.
So there's a lot of software that everybody uses. We have 50 that we pay for. Zapier is a godsend, but at the same time, I'm constantly looking at other softwares. And I am talking myself out of other softwares all the time. Because it's one more log in, one other thing that I have to keep up with, one other place I have to click over to, and another time suck to learn. Tell me a little bit about your own, specifically with the
taking time to learn. What does your onboarding process look like? So the clinic says, hey, we're already doing OCMED, there's gotta be a better way, let's talk to these guys. Start me from the phone call or the click all the way through them onboarding as a client. What does that look like?
Dusty Schroeder (14:45)
Yeah. I mean, in our deck, even we, we say we can get you live in three, three weeks or less. That's what we say. That's typically because of the clinic and not because of us, we can move really, really fast. Um, the things that slow those things down are typically just gathering the client list and things that you need for upload. And we typically slow that down for them too. Cause we, we encourage them to do some communication with their current client base that they're doing. Ahmed with say, Hey, this new system's coming. This is what this is going to allow you to do with us once we have this system live.
that pre-communication really helps adoption right out of the gate. When they go, we help guide them through that. We have some guides that we give our clients and say, Hey, this is how you can communicate with them, you know, use it however you want. Sure. You guys have experience with that too, but use this communication. You can edit it. You can do it differently, but this is a schedule we've seen be successful. Yeah. Sure. Yeah. Yeah, no, but it's super simple. We're not, we're not implementing any EMR. It's not.
Patient Care Marketing Pros (15:27)
Mm-hmm.
They throw it straight into ChadgyBT and say, rewrite this. We just had that today.
Dusty Schroeder (15:43)
It's not super complex. You can, you can kind of tip toe into this if you want. You can start with just invoicing and do add other things later on. You can start with your 10 best clients to start and then add other clients later on. So really it's like, how quickly do you want to do this? How, how eager are you? We can move as fast as they can typically, but it's typically less than a month.
Patient Care Marketing Pros (16:04)
So we spent a lot of time, that's awesome timeframes. We've spent a lot of time talking about the billing and all that kind of stuff, which seems to be the number one part of the solution. We've talked about- It's gotta make money, right? Yeah, exactly. Well, it's gotta bring in money. Bring in the money. Is it doing anything to help them make money from the CRM perspective? Like, is this managing relationships with prospects, email systems in place, or is that past, am I thinking too far ahead of what the platform does?
Dusty Schroeder (16:33)
Uh, I love what you're thinking. Uh, we're not quite there yet, but once we have that CRM component, that's the other thing our clients tell us they're really excited about is because it's one system, but the other thing that's going to allow you to do is you'll be able to attach the revenue since you're sending invoices to the same platform, now you'll be able to attach, okay, who sold what? Did they actually, they become as big of a customer as we thought they would be. Right. And so you'll be able to attach that revenue directly to that client. Um, once we have all in place, but yeah, we don't have that CRM yet, but yeah, in time.
Patient Care Marketing Pros (16:34)
Right.
Right.
You know what I love about it is, you know, from the marketing aspect, we help our clinics get new patients through the door, like lots of times a day. 20, 30 times a day. Like we're bringing new patients through the door. But it's a completely different process from bringing a business to consumer or a business to patient than it is a business to business. It's, it takes longer. You can't just run an ad.
You know, you have conversations with people, there's relationship component to it. Go ahead. I would say it's a time thing. Like it's so rare. And I even say to our urgent cares, like, if you don't have somebody in your office dedicated to follow up, you really shouldn't pursue augment unless you already had the relationships already there lined up ready to go and you're just turning on a switch. But most of the time it's cause we do this. Like we, when we go after urgent, like this podcast exists to help pick up urgent care clients for it's like we end up.
We get that we talk about that. But like it's building that trust because businesses have to trust you. They don't just say yes the first time. And I think sometimes urgent care may miss that because in the urgent care it's volume, volume. In occupants, it's not really volume. Like you may only need 10 good clients that produce hundreds of- Yeah, for that it's frequency. Yeah, right? So it's just a different animal. And I love that, because talking about no-
don't need too many softwares, but I love the idea. Like they don't have to say, oh, well, cause we see this, oh, they finished up in high level. Now we got to move over to our QuickBooks, move over to this, move over to that. And we literally have a person that's all she does, right? Like it's get that migration as a new client over instead of just a click. So yeah, I think it's awesome.
Dusty Schroeder (18:43)
Yeah, we've seen some clinics that are hesitant to do Ocmed too, because they think the per visit rate can be less than urgent care, and it can be if all you're doing is collecting drug screens all day and that's all you're doing, and that's what you consider your Ocmed program. But I've also talked to people that have really successful Ocmed programs and they're like, I can make more per visit doing Ocmed than I do in urgent care. But they're dedicated to it. You're right. Like you said, Michael, they got someone dedicated to that, at least one person dedicated to doing that. They are talking to that.
those businesses all the time saying, what can we do for you? What else can we do for you? Right. And making it really tailored for those companies, or at least seem like it's really tailored for those companies. That's one of the things I just perceptionally making it like, Hey, this is what we're doing for you specifically. And that's how we're keeping you safe and really taking things off the HR person's plate for that company or whoever on that company. Like if you can say, let us handle that for you, they're going to remain a client of yours for a long time.
Patient Care Marketing Pros (19:39)
No, yeah. The second that an urgent care can make it easy for the Okmed client, they start to win. I mentioned this in the other episode about this, but the example I had was I know an autologist that got a deal with like a Honda manufacturer to do all the eyeglasses for all the workers there. That's like 800 people. And he got the deal because he built a trailer that he would roll up in front of the factory and then just cycle through like an entire day.
And so the downtime for the Honda manufacturer was like 10 minutes per employee, which was ideal. They didn't have to go drive somewhere or anything, they just walk outside. So like, that's to me, you gotta think outside the box, you gotta be a little bit different, you gotta tailor your needs. If it makes sense to, sometimes it doesn't make sense to, but like we have other urgent cares that they have, they sectioned off part of their facility to just do Ocmid, so it's a more streamlined process. Cause I think at the end of the day, the value that...
Dusty Schroeder (20:17)
Yeah.
Patient Care Marketing Pros (20:37)
that you're trying to give to that client, it's just, are you saving me money or not? Like, because I have to do this anyway. I have to do direct access. I have to do this anyway. Are you giving me the best bang for my buck and you're keeping my downtime limited and you're making it work for me where I don't have to question it because we all know this when we bring on a vendor and it feels like we're having to be too involved. It's a mistake. Like if we're trying to fix things with the vendor on a regular basis, we probably made a mistake in the vendor.
Dusty Schroeder (21:05)
Yeah, I mean, saving money, though, from an employer perspective, saving money is definitely a big part of that always. But from what we've seen is really, um, on top of that, are they getting the results in a timely manner? Is it easy to pay their bill, to understand their bill? Is it easy to request services? How, if I have a question, how quickly are you responding to me? You know, it's that typical relationship management stuff. Like if they have to work, you've kind of set it there. Like if you have to work to get the stuff you need from the clinic, like.
I'm willing to pay 10 bucks more per visit if you get me the stuff I need when I want it, right. But it's when they, it's delayed. We're going to ask three times when I don't get the response. That's really hard. And that's one of the ways. So another way, cowork empowers these clinics to kind of customize that service for a company is you have to authorize a service when you send an employee in, right? Typically that's a paper form still. It might be a PDF, a generic PDF on a website, but typically the employer fills that out. Here's what services we need for John Doe coming in.
Patient Care Marketing Pros (21:33)
Yep. Oh, yeah.
Dusty Schroeder (22:00)
give it to the employee, hopefully they remember to bring it in, right? And then that person has to translate that back to the EMR. So in cowork, you can have authorizations that are obviously digital as well. And you can make those so specific to the agreements or the protocols you have in place for those companies. So you can make them very specific, very unique and say, hey, these are the four services we do for you. So you don't have this auth form with 50 services you need to pick from. It's these four services, which one do you need today?
Right. So that's also in the platform makes it easier for those clinics to kind of go deliver that VIP experience to the clients.
Patient Care Marketing Pros (22:35)
So I have a feature question or request. We'll see if it's there or not. I think it would be talking about the CRM side and connecting the two. But the idea of if the main software recognizes a Achmed client and it says, we haven't sent, it's been a year since this has happened, we need to send a reminder out that they need to request this information. And they let the CRM send that reminder out or whatever.
Dusty Schroeder (22:38)
Yeah.
Patient Care Marketing Pros (23:02)
as like a upsell opportunity. Cause people, if you don't set a meeting for a meeting, set an appointment for an appointment, they're not going to do it. Right. And so like it sends out those remarks, Hey, is that time of the year to get the whatever test for these employees? We have slots available. Please click here to confirm them. Like something along those lines.
Dusty Schroeder (23:20)
You know, we do not have that yet, but it is an incredible request. It's something we've thought about a little bit, but yeah, I mean, like a DLT physical, for example, like those, you know, certifications end in certain timeframes. So if you see someone come in, they got their DLT done, you know, um, I can't remember if it's one or two years later, they're going to need to do that again. Right. And so if you could remind them, um, to do that and come back in at the right time, like absolutely, I love that thought going forward once we have CRM.
Patient Care Marketing Pros (23:23)
That's a request.
Yeah. Send the schedule along with the email and say, pick a time to go and do this. It's the same thing like when our Google Ads certifications come up, you get that email that says, Hey, you need a renew in 30 days, please click here to start the renewal process. Why don't if you heard me rattle it off right at the beginning when I was talking about more patients, better care, repeat visits, scalability, right?
So repeat visits is a key ingredient to the excess of an urgent care and especially occupational medicine. It's a key ingredient. It's a key ingredient to profitability and scalability. All right. So real quick, and then we'll wrap up. I want to, I want to know where you see occupational medicine going maybe over the next three to five years.
Dusty Schroeder (24:31)
Yeah, I mean, it's like, that's a great question. There's been a lot of change and movement in the market about who will provide Acmed services for companies. Um, you know, a lot of health systems or different groups are deciding either not to do it or to go all in. And so I think there's gonna be a lot of change over the next five years, um, between all the hiring practices and different, whatever the job market does, that always changes the market as well. Um, but you know,
Patient Care Marketing Pros (24:40)
Mm-hmm.
Dusty Schroeder (24:58)
Beyond that, the next five years, I really think like everything else, you're going to see a big lean into technology. How is AI going to impact that? Right? What can we automate as part of that process? Um, but people are still going to need services. They need, still going to need drug tests. They're still going to need physicals. They're still going to need these things to get hired at these places. So the great thing is, Acme is not going anywhere. Like if you want a consistent revenue stream for the year, when your summer is slow and urgent care, AcHealth.
Patient Care Marketing Pros (25:26)
Yeah.
Dusty Schroeder (25:28)
If you want to lean in, like we said earlier, it's a great way to get a consistent revenue stream for the year.
Patient Care Marketing Pros (25:34)
Urgent care is listen. Did you hear that? When your summers are slow, your acme can fill the gap every time. Yeah, it really can't because summer doesn't because Acme is not about being sick. It's about all these other things that has nothing to do with seasons. And so it's because we see that too, because like we're a recurring model, right? Like, people that we bring on we're on a recurring management fee with them. That fills the gaps. Like, you know, if we weren't on recurring, we're just like, relying on
Project base is hard, but when you know that revenue's coming in, especially when things change it's fantastic. I mean, same thing in the software world. You guys are looking at recurring pieces. And just real quick, just on, I don't know how much you can talk about pricing, but what kind of pricing are they expecting out of this?
Dusty Schroeder (26:21)
Yeah, I mean, I tell the pricing model, I mean, we are a pretty cost effective solution because, um, we're trying to be small and nimble and really hit this one narrow niche within urgent care. Right. And so our rate, we give you a flat per clinic rate and give you unlimited usage. You can add as many companies you want, as many users as you want, as many 10, as many invoice you want, put as much documents as you want in there. Um, and so we make it really affordable and depending on, you know, what features you want, um,
Patient Care Marketing Pros (26:40)
guys.
Dusty Schroeder (26:50)
It can be a really low cost solution for you.
Patient Care Marketing Pros (26:52)
No, it's flat rate. That's the best part. You don't have to worry about, Oh, I just brought on another one. That just cost me. Yes. I feel like every software I ever use, it's like per person per usage, per usage, per seat, per whatever. And you have a flat rate with that. And that ties into our fourth kind of tenant of that scalability, man. There's nothing more scalable than a software that doesn't increase in costs based on your scale. That's what we love about like high level. We pay that one fee and we have.
A lot of sub accounts underneath that one fee. Just to be clear, high level has nothing to do with Cowork. It's not even a competing thing at all. But I do want you to go to CoworkHealth.io. That's the main website. What I like is that you can get kind of a two minute overview of what the software is. And then if you like what you see, you can hop on a live demo with them. Yeah. If they're as non in your face as dusty is, you're going to probably have a good
non salesy experience. Yeah. Right. It's just gonna be like, tell us what's going on. That's how we can help you. If it makes sense, here's the price. And that just vibes like perfectly with how we operate. So why don't you, Dusty, we'll wrap up. Tell us a little bit about how people can connect with you directly and what a next step would be if they're interested in talking to you.
Dusty Schroeder (28:08)
Yeah, I mean, I'm most active on LinkedIn. If you want to find me in there, my email is super simple. It's dusty. D U S T Y at coworkhealth.io. But yeah, uh, like Nick and Michael said, go to our website. You can get an overview there. You can see client videos. You can see a really quick overview of what we're trying to do. Um, and yeah, I promise you, if you happen to call with us, we do not sell. We will, we will sell you. We will tell you what we do, what we provide. Um, let you talk to clients if you need to, I'm gonna let you on your way. We know how busy you are. So.
Patient Care Marketing Pros (28:38)
That's our kind of people, man. Dusty, thank you for being a guest on our podcast today. I thought it was great value and right in line with where the market's going in the urgent care space. Occupational medicine is a hot topic, and you guys provide an amazing service and a software to help meet a need that is growing. Appreciate you being on, man. Any last parting words, you good? All right, man. We'll talk to you soon. Thanks.
Dusty Schroeder (28:58)
Yeah, thanks for having me. Appreciate it. I'm good, thank you.
