Ep. 121: How to Use A.I. Effectively for Your Clinic - Interview with Jonathan Mast from White Beard Strategies

Patient Care Marketing Pros (00:00)
Hey, what's up everybody? You're back with another episode of Walk -Ins Welcome. A special guest that I'm excited to introduce here in just a minute. But as always, we're here to help you triple your revenue. We want to do that by growing your clinic. What are we going to do? More patients, better care. All right. Repeat visits and scale. Yes. That's all about Walk -Ins Welcome right there. And we'll soon have that on the back walls. Soon.

says, as our guest knows, we're pulling a play from our mentors playbook and we're going to put on panels up and it's going to look amazing. But forget about that right now. We have a great conversation lined up with Jonathan today. Yeah. So Jonathan Mass, he owns, runs Whitebeard strategies. He is your AI guy. So we talk AI all the time, but his business is a hundred percent dedicated to it. He wants to leverage AI to make more money for your business or your clinic. And Jonathan, we're very excited to have you on here. Cause we were chatting offline and

There's so much stuff that we don't know about AI apparently. And so it's so glad to have you on the expert. Your business is very new as is AI. And so, but you basically have grown it very quickly. The results you're putting out there are amazing. Your keynote speakers in multiple places, like people are listening to you for sure. So thank you for coming on today.

Jonathan Mast (01:11)
Well, thank you for the invitation. I'm happy to be here and hopefully we can add some value.

Patient Care Marketing Pros (01:15)
Man, say hello to the Walk -Ins Welcome audience and tell us one thing about you that nobody else knows.

Jonathan Mast (01:21)
Well, I debated whether you know, when you do you guys want to go, oh my goodness, and lose some people because they're going to go, I don't trust this guy. But you know, let's let's let's go as seedy as we can. So like most of us in my 20s, I made some really bad decisions and I was a great sales rep. But I decided I need to learn marketing, but I did it in a very different way. I went on what I call a federally mandated sabbatical because I made some huge mistakes and I spent three years. I spent three years in prison.

Patient Care Marketing Pros (01:26)
Hehehe

Okay, go.

Ha ha.

Jonathan Mast (01:49)
True story. And no, I didn't kill anybody. It was a conspiracy crime. That's a whole separate topic, but I'm guilty. I did the stuff. I'm not trying to say that, but when I went in, I said, I wanted to learn marketing. I had three years and I was fortunate enough to be introduced to the Dean of Marketing from a major university. I won't say who to embarrass him. Who was there on insider trading charges? And I spent the next three years learning about marketing.

Patient Care Marketing Pros (02:13)
Learn from the best.

Jonathan Mast (02:17)
I did. I mean, literally, I learned marketing from him, literally first person. We would sit in his cubicle and talk marketing for hours a day. It was a terrible experience. Don't ever recommend it, but we turned it into something amazing and it really started my marketing career. And thankfully that was a few decades ago.

Patient Care Marketing Pros (02:35)
That's so fantastic. We're not going to get a better story than that, I don't think. So you're criminally good at AI marketing. Criminally good. So good it should be a crime. That's your new tagline. Oh, man. It's like you're stealing customers. That's right. That's right. Well, I don't even know where to go from there. You're right. That was good. That was good. That's the jaw dropper, the conversation stopper. No, man, we've made a good friendship over the past few years. And in full disclosure,

Jonathan Mast (02:41)
I like that I'm gonna have to use that Nick

Ha ha ha!

We have.

Patient Care Marketing Pros (03:05)
Jonathan and I met at seven figure agency. So these are agencies that have hit certain milestones in their business and they're looking to scale their agencies. Yeah, they're all digital agencies. We all hang out down in Miami. Have a good time. Josh Nelson, thank you for building all that. That's right. So one of the reasons I bring that up is to say when I first met Jonathan, he was not doing this. Right? So now Whitebeard strategies is coming to play. I'm going to say it was like,

Jonathan Mast (03:21)
Yeah, 100%.

That's correct.

Patient Care Marketing Pros (03:34)
I don't want to tell your story. I tell you what, tell me the story of white beard strategies. Let's do it. Let's do that.

Jonathan Mast (03:38)
Sounds good. Well, as you mentioned, when we met, I was at an agency that I'd founded back in 2010, was running with my wife and an amazing team of about 14, 15 people. And candidly, my entrepreneurial spirit combined with my ADD and my absolute love for AI got in the way. And I decided to step away and take everything I'd learned, a lot of it from Seven Figure Agency, and start again and then see if I could rebuild it faster. So in August of this past year, I decided to...

to kick off white beard strategies. And yeah, we focus on teaching people how to leverage AI. I talk about three goals. Save time in your organization, in your clinic, increase your profit margins, and deliver more value to your clients. And the great thing is, is we can do all three at the same time with AI.

Patient Care Marketing Pros (04:28)
All right. So there's a lot to unpack. That's a bold statement, right? It's a bold statement, but here's the cool thing is we've watched you now do this over and over again to take a, a concept that it was fairly new AI. I mean, obviously there's been software and stuff like that, that touched on it, dabbled with it, but I believe it was the end of 22. November, 20, 20, 22 was the moment. So November 22, we have chat GPT goes live and we talk about this, Jonathan, if you remember it took 10 years.

Jonathan Mast (04:43)
Mm -hmm.

Yep.

Patient Care Marketing Pros (04:58)
for Facebook to get to a billion users. It took TikTok two years to get to a billion users. And it took ChatGPT two days to get to a billion users, two days. That's, yeah. So here you have that in 2022, you step in in August of 2023 and start Whitebeard Strategies. And now you have like offers to buy and all these different kinds of things that are going on. You've helped.

Jonathan Mast (05:01)
Yeah.

It's amazing, absolutely amazing.

Patient Care Marketing Pros (05:28)
tons of people like you said, save time, save money, leverage this AI tool. So let's just start with the trends that you're seeing because it's going so fast. What trends have you seen? Let's just say over the past two weeks, like you were talking about.

Jonathan Mast (05:42)
Well first, yeah, everything is changing at a breakneck pace with AI. There's new advancements coming out literally almost every day. At the same point, don't let that overwhelm you because the basics are maintaining and growing. So it's not like you have to keep up on absolutely everything. The biggest trends that we're seeing are in just allowing AI to impact our lives more by giving us more help. I believe AI is an amplifier. It amplifies skill and it also amplifies weakness. In other words, if...

Patient Care Marketing Pros (06:09)
Mm.

Jonathan Mast (06:10)
don't worry about this coming and taking your job. It's not going, AI is not going to take your job. People that are integrating AI into their knowledge may take your job if you don't, but AI is not taking your job. And the key is the advancements we're seeing are allowing us to do different things. So when ChatGPT first came out, and I say that relatively ubiquitously for any of the tools, you know, we could use it on our phone. That was great. That was no problem, but we had to type everything. Shortly after that, they introduced what they called voice. And now I can talk.

Patient Care Marketing Pros (06:20)
Yeah.

Jonathan Mast (06:40)
to chat GPT and it will talk back to me. And sometimes it actually does talk back just like my kids do. And then I can also now they've got vision out there. So with vision, I can, you've ever been at a webinar or you're in a conference and we've been at seven figure before and the slide comes up and you're like, that's got the answer to my questions. I need that slide. And even if you're going to get it later, you want it now. Well, grab a picture of it with your cell phone and you upload it to chat GPT and say, tell me what's on that slide. And it'll transcribe the entire thing for you.

Patient Care Marketing Pros (06:47)
Yeah.

Mm -hmm.

Jonathan Mast (07:11)
Simple things like that. We've also just recently come out with what are called custom. I haven't, but chat GPT has what's called custom GPTs. And that allows you to now train these models with your information. So imagine as a clinician that you're out there and you want to train your staff how to respond perfectly to anything that can come up. And so you take all of your employee manuals, you take all of your policies and procedures, you take all of your marketing materials and you upload them to chat GPT in a private.

Patient Care Marketing Pros (07:21)
Nice.

Jonathan Mast (07:39)
chat custom GPT so not everybody else is going to have access to it and you tell it before you use your common knowledge use our knowledge that I just gave you and instead of having this massive binder of procedures and policies and proposals and everything else in front of you that nobody can ever find anything so they never use it now you've uploaded all that information into what we call a custom GPT and your staff can literally go in and say what's our policy unlocking the door and if that's in your policy

Patient Care Marketing Pros (07:57)
Mm.

Jonathan Mast (08:08)
Boom! Just like that. Here's what we do. Here's our policy for locking the doors. Or what's the procedure for turning off the lights at the end of the day? Or maybe not that. What's my proposal for shutting down the clinic at the end of the day? Well, instead of going through the binder and finding it, which nobody ever does, so they just kind of guess, now you can go into Chance GPT and even better, you can do it on your phone. So if it involves walking around the clinic to turn off lights in this room, make sure this equipment's turned on or off or vice versa, locking certain doors, they can literally be reading it right off their phone while they walk around the office.

Patient Care Marketing Pros (08:24)
ever.

Jonathan Mast (08:38)
So those are just a couple of things that are out right now. Amazing advancements. We're seeing huge advancements in things like audio and video. They're still not quite there. And yes, I have some naysayers that think we are. We're not quite there, but we're seeing some huge advancements. And that gives, you know, clinics the ability for, instead of the docs having to get on camera, they'll literally, by the end of this year, I believe, be able to say, okay, let's record two minutes worth of video. And then based upon that video,

We can now have AI recreate that to say whatever you want to say as the lead doctor. And instead of you having to take time away from seeing patients and set up a camera and everything else, you're literally going to be able to go, hey, we need to do a message about Thanksgiving coming up and letting them know what our Thanksgiving hours and we want that to be done by our lead doc. No problem. Type it in. It'll be created and 30 minutes later, you'll have a three minute video which looks and sounds just like the key doc giving that information out that you can post.

Patient Care Marketing Pros (09:34)
So bringing that up, a lot of things that we hear from a lot of people is the fear, the fear of AI. And when you kind of pull it down, it's the misunderstanding of AI, or they just don't get it. I'm curious from like, because I know you've probably gotten lots of pushback here and there over time. What's the common fear that people have tied to AI? Because we lost a client recently out of a misunderstanding of AI. And...

Jonathan Mast (09:41)
Yep.

Mm -hmm.

I think the yeah, it's a good question and I think it differs by clients. I think first of all, people assume that AI is cheating and I don't know how it's cheating. You know, when I went, when I was in fourth grade, I couldn't use a calculator because I was learning and I don't remember what grade, but I was learning how to do multiplication tables. So I couldn't use a calculator. But when I got into high school and I was doing trigonometry and geometry and all that, they told us to buy a calculator because we didn't need to take the time to do all that. ChatGPT, AI is a calculator. It's a tool.

Patient Care Marketing Pros (10:26)
Yep. Yeah.

Jonathan Mast (10:32)
In and of itself, it's not evil, it's not bad, it's not good, it is a tool, like a tool that you have in your clinic. And it's simply a way to help amplify, as I said up front, the skills that you already have. It is never going to allow me, I'm not a doctor, I'm not a nurse, I'm not a clinician, it is never going to allow me to effectively treat anybody for anything, period. Other than maybe figuring out a better way to put out a sliver. That's about the only thing it's going to help me do. But if you are...

Patient Care Marketing Pros (10:58)
Right.

Jonathan Mast (10:59)
doctor or you are a nurse or you're a clinician. It is now going to give you the opportunity to expedite what you do to save time and make you more efficient. And I don't see there's any reason to be afraid of it because it's kind of in my mind it's like the internal combustion engine. There were a lot of people that when that came out said I'm never going to get a car I like my horse and buggy. How many buggy whip factories have you seen around town lately? It's here folks.

Patient Care Marketing Pros (11:20)
Mm -hmm.

And then, and then we ignored it. We ignored the history of the horse manure on the streets that was causing all sorts of problems. Right.

Jonathan Mast (11:31)
Yeah, yeah I mean all kinds of things. So it's here folks, we need to embrace it. Do we need to trust it unequivocably? No. In fact, I believe we need to be very involved in what we're doing with it. But it's a tool to help us amplify our existing strengths.

Patient Care Marketing Pros (11:49)
I can't remember where I heard this. I may have even heard it from you, Jonathan. I don't know, but it was likened to like a brick. I can take this brick. It's a tool, right? I can build, I can hit you in the face with it and crack your teeth out, or I can go build an orphanage. It's just a tool. The brick isn't the thing. It's what you do with the brick that matters.

Jonathan Mast (11:58)
Yes.

precisely.

100%.

Patient Care Marketing Pros (12:10)
Well, look, you brought up a few things that step into softwares, right? So you were talking about chat GBT and training a chat GBT, and then you went into video and how you can train a video. It's funny. I saw Donald Trump, love him or hate him. I don't care, but I saw Donald Trump birthday, like happy birthday. It's going to be the best birthday ever. You know that kind of thing. And it sounded and looked and everything just like Donald Trump hair at all, you know, and I'm going, clearly that's not Donald Trump wishing some dude a happy birthday, right? So you have all of these.

Jonathan Mast (12:15)
Mm -hmm.

Patient Care Marketing Pros (12:40)
It seems to me like a plethora of softwares and nobody really knows one, which one to use and two, which one's applicable to my business and my clinic. Let's unpack softwares just a little bit. What are you using? What's relevant? What's not relevant? Let's play that minefield.

Jonathan Mast (12:50)
Mm -hmm.

So all your software developers are going to hate me because my recommendation is really simple. If you're getting started in AI, you need to start with one tool. It's ChatGPT. And you need to pull your wallet out and you need to give them 20 bucks a month. Give up your Netflix subscription or whatever. Trust me, ChatGPT is far more fun. You, at that point, have access to do...

most anything that you want. It's not going to recreate audio and it's not going to recreate video but that technology is not there yet anyway. So we're getting ahead of ourselves if we go there. Once you use that tool and you learn how to use it and you learn how to do some basic prompting and that prompting scares everybody. Prompting is just talking to the AI. It's like texting your buddy. Nick if you and I are texting it's no different. It's the same darn thing but

you're going to learn how to communicate with the AI and you're going to learn where it's applicable and where it's not. And you're going to find out very quickly that all of these tools that you see that are for sale, most of them by the way, are just lipstick on top of ChatGPT. They're using the exact same engine. And if they're not, they're doing something there. Then they're doing automation that's specific for your business. And those may be applicable, but out of all the tools that are out there guys, there is only one tool other than ChatGPT, Bard and Claude when it comes to text -based stuff that I use.

And Nick, you know, I've been doing this a long time, Michael, you know that as well. There's only one that I pay for and it's because it automates things for me and makes it faster on the imagery. We can create imagery with chat GPT now. It'll create great images. I like mid journey better. So if you really are into high quality imagery, you might want to go mid journey. But those are the if you had chat GPT and mid journey, sign up for a free account with Claude, which is by Anthropic. You don't even have to pay for that one to get started. And between those three tools, you can do.

99 % of the things that you want to do and that will add value to your life and your business with just those three tools.

Patient Care Marketing Pros (14:50)
So talk about Claude a little bit. We know a little bit about it and we use it some, but most people don't know what that means. You explained mid -journey pretty well. It's basically an image generator that does really good imagery. So what is Claude? Why would people want Claude?

Jonathan Mast (14:57)
Mm -hmm.

Yep.

So, Claude's a direct competitor to ChatGPT and that's what they call a large language model and it's text -based AI. You type in instructions and it gives you responses back. It's by a different company called Anthropic, so it's a direct competitor to ChatGPT. And what I like about it is the fact that it's a different engine that's underneath the hood. And so,

It acts very similarly. You know, I can drive a Ford and a Chevy and they're both going to take me down the road, but they're going to do so slightly differently in whichever preferences. I don't care if you're a Ford guy, Chevy guy, or Dodge guy. It doesn't matter. But they're going to take you down the road. And both of these are going to do very similar stuff. Claude does not have quite the same number of capabilities. It can't search the web and things like that that ChatGPT can do, but it's still a great engine and it's fantastic for data analysis.

Let's imagine you've got a bunch of patient reports that you need to go through and you need to fill out for the home office and you got to figure out how to get all this data out of these reports. That can take hours and it's drudgery. Well, you can now upload those to eCHAN CPT or Claude, but Claude's got a bigger, what they call data window. It can take larger reports and you can literally start asking questions of that report. Like tell me how many patients came in between the hours of nine and 11 and assuming that information's in the report, it'll find it and calculate it and give you a response back.

Tell me, you know, which was our busiest day of the week last month, assuming that data is in there as far as how many patients came in, you can literally query that and you don't have to go search through and see what day, no, no, no, you just ask it and it'll give you the answer. So it's fantastic for data analysis.

Patient Care Marketing Pros (16:38)
That, that, that can be used for so many things. Cause at the end of the day, we have access to all sorts of data, but if we can't present it in a simple way to understand it, it's kind of pointless. So that's really cool that you can, it kind of just takes whatever you give it and say, well, here's what I'm seeing. Um, that's, that can make dramatic changes to your business based on that type of response. And you may never known it until it was presented to you in a nice buttoned up way. Well, let's get into how we can take, we know the technology is there.

Jonathan Mast (16:59)
100 %

Patient Care Marketing Pros (17:08)
We've talked about chat GPT Claude, there was another one in there. I want to say it was Bard mid -journey.

Jonathan Mast (17:13)
Mid -Journey. Bard's Google's poor attempt to try to replicate that.

Patient Care Marketing Pros (17:20)
an effort was made. But now it's what Gemini or something now.

Jonathan Mast (17:21)
I am not a fan, by the way. Yeah. Yeah, it was so bad they changed the name, yeah.

Patient Care Marketing Pros (17:27)
Yeah, they had to. I don't know why they came up with Bard. Like why the, how was that the agreed upon name? My favorite, my favorite use for Bard slash Gemini is just for keyword research and Google ads. That's the only application I've found for it really. Yeah. It's really good at that. Exactly. At which of course, you know, for patient care clinics, that's a huge part of what we do.

Jonathan Mast (17:39)
And it rocks at that. As badly as it fails at everything else, it absolutely rocks at keyword research and ahead stuff.

Yep.

Patient Care Marketing Pros (17:52)
is making sure that we're targeting the right keywords, the search volume matches up and you know, what are the competitors and since it's attached directly to Google, it's pulling that data from the source. So, right.

Jonathan Mast (18:01)
Yeah, and it is a fantastic tool for that. If you use it for that, you're going to, yeah, absolutely.

Patient Care Marketing Pros (18:06)
So let's look at some practical application for urgent care clinics, patient care clinics, retail healthcare. So where, where can, where can somebody start step in, pull chat, be GPT and say, I want this to serve my clinic. You gave a really good application earlier, just an SOPs, but what else can we use it for? That's going to really make an impact.

Jonathan Mast (18:14)
Mm -hmm. Well, I think there's a...

Yep.

Well, obviously I think SOPs are great. Data analysis is going to be great. But other things are just day to day. You know, every one of these retail clinics needs to have a social media presence. And it's hard to come up with new ideas of what to post and understand what questions we should be answering. But now we can go to AI and I encourage you, if you're listening to the podcast, just do this today. Go, you know, I run an urgent care facility. I run a patient care clinic. I run a retail health care clinic, whatever the case may be in

Indianapolis, Indiana or wherever you're at. I'm down in Alabama at the moment. Doesn't matter. Pick your city and let it know that you're looking to get people within what what's the right circumference. Nick, you know better than I what probably it's relatively small.

Patient Care Marketing Pros (19:07)
Well, I mean, somewhere between five and 10 miles. It's not a lot. Yeah.

Jonathan Mast (19:10)
Okay, yeah so give it your zip code and tell it you're looking to reach people within five to ten miles and you need to come up with ten social media topics and ten questions that you can answer that the people in your zip code are interested in about urgent care. And guess what? You're gonna get ten of them. You don't have to use it to answer them. You already know the answer but it's hard sometimes to think about what questions should I even answer because they don't seem natural to us.

So that's one. Another one is email. How many of them had to write email and we know we should take more time to write an email specifically, maybe to respond in a different manner, but we don't have time. So we fire off a short email and we just hope it's going to work. Next, fire off that email, but before you press send, copy and paste it over to ChatGPT and just say this, proofread and rewrite for improved comprehension. That's it. And the...

Whatever you get back out, I'm going to tell you that 99 % of the time is going to be 10 times better than what you wrote and you're going to do it in 12 seconds instead of doing it in 12 minutes or an hour or then just if you're like me going, oh crap, I'll get to it later and pushing it off and then never getting the email sent out in a timely manner as it sits. So...

Patient Care Marketing Pros (20:16)
You know, it's funny that you bring up email. For me, let me back up a little bit. We all know there's lots of different personality types, right? I have people on my team that want full length paragraphs and stories and like they want all the words that you can shove in there. They want it in there. Details. Details. And it's funny because I'm not that person.

Jonathan Mast (20:27)
Yes.

Patient Care Marketing Pros (20:42)
And I do this and I told her, I told her I did it one time and she looked at me and she's like, yeah, okay, that makes sense. I took her, I took her Slack message and I threw it in the chat GPT and I said, summarize this into bullet points because I wasn't going to read it. And it would have taken me longer to read it than to throw it in the chat GPT and summarize it for me. Well, in Slack just is releasing that feature. Yeah. They're going to build it into Slack where you can just summarize. Just summarize it. Yeah. Point I'm trying to make though is imagine you're in Athena or you're in Xperity.

Jonathan Mast (20:54)
Yeah.

Yeah.

Yeah.

Patient Care Marketing Pros (21:11)
These are EMRs by the way, Jonathan, and I'm in there and I have a client and I don't know their personality type and I have their whole chart and they need a response inside of there. I can say, I want long form and then I want you to break this up into bullet points at the bottom or the top or whatever. And now I can feed both of those personality types. For me, I can skip right down to the bullet points and action items. And for the long form people who care about the details, they're going to be up in the details reading through it. Right?

Jonathan Mast (21:12)
Yep. Yep.

Patient Care Marketing Pros (21:40)
So this is no doctor has time to do this. So I literally did this for my MRI results. They sent over the raw results and I had, I didn't understand what it all said. And so I copy paste in the chat GPT. I said, can you please summarize this in layman terms? And it's an exciting, yeah, you have this, this and this like, Oh, that makes sense. Now, now I can have a conversation. That's right. What?

Jonathan Mast (21:40)
100%.

Absolutely. And we could go on and on. There's so many uses like that, that day to day, any type of data, any type of communications you're doing across the board. And like you said, it can help you also reach your audience better. So if you've got a patient coming in and you know, they're 84 year old female and you know that maybe they've got osteoporosis, you can accommodate what you're saying to them based on that. And maybe you're brand new and you don't know much about that, but you see it on the chart and you're like, okay, how do I relate to this person?

Just ask Chachi P .T. Give me one or two sentences on what it's like to experience osteoporosis and boom, now when that person comes in, you can relate to them.

Patient Care Marketing Pros (22:44)
Bedside manner, artificial intelligence bedside manner on command. Like stop.

Jonathan Mast (22:49)
Well and again remember we can do this on our phone and if you're a doctor, you're a busy doctor, you can even talk to it. You don't have to type it. You literally can just press the microphone and say, I'm going to meet with an 84 year old woman who's got osteoporosis and her husband passed away last year. Can you give me two things to talk to her about so that I can have a better bedside manner? And as fast as I set it, you can put that in, you can press go and while you're walking down the hall before you open the door to her patient room,

You can read what it says and it's give you three tips and you can walk in and she's going to think that you're the most amazing doctor in the world because you remembered all these facts about her and you were personable. And you don't have to spend a lot of time doing it. You can literally do that in seconds. And like you said, greatly increase your patient satisfaction.

Patient Care Marketing Pros (23:34)
I mean, it's a, it, and there's, I don't know about, I don't know about your clinic specifically that, that our listeners, you know, how they have their bedside manner set up. It's been my experience, even though we're in the South and everybody's got this great attitude, everybody's nice to your face. Like even the bedside manner here has not been stellar. No. Right. It's very, it's cold. So tell me how you feel. Yeah. Like they're on the laptop. They're like looking down and looking up and they're just checking up and like, Oh, you have diabetes. Okay.

Jonathan Mast (23:59)
Yeah, yeah.

Patient Care Marketing Pros (24:03)
Okay. Oh, you don't feel okay. Like I'm a little resentful that you looked at me and said, Oh, you have diabetes, but we're going to be, we're going to be fast because we have Jonathan online. All So I want to switch here. Sorry. We're going to switch gears for just a second because I think this is an important thing and I think it's going to segue properly into more about white beard strategies. Um, with that being said though, there's this new concept of like a chief AI officer.

Jonathan Mast (24:08)
I say he was talking to me, it's okay, Nick.

Patient Care Marketing Pros (24:32)
Yeah, that is real. Yeah. Yeah, they're hiring. Clinics are doing this. Large businesses especially are doing this. Paying top dollar. Yeah, they're paying a fortune for a less than two -year -old industry to bring you in, not you specifically, but to hire for this role, right? And this role is all about how can we integrate AI into our systems and our processes to make all of our things more efficient. Can you talk about that for just a second?

Jonathan Mast (24:32)
Yeah.

Absolutely. No, it's a real thing. It's happening and I'm proud to say I do a virtual Chief AIO Officer and I've got seven clients. It's a lot cheaper. I'm not going to sell my services, but you know, it's a lot cheaper than paying somebody. The going rate, by the way, for a Chief AIO Officer is somewhere between $250 and $400 ,000 per year. So, you know,

Patient Care Marketing Pros (25:19)
Oh, it's incredible. But at the same time, it's totally justifiable because you just replace 25 people. You just either replace people or just make it made a process that much better, or you just increase revenue because you found holes in the system. So.

Jonathan Mast (25:31)
Exactly. Yeah. So that absolutely is a position that exists in, you know, does, does the average clinic need one? Probably not. Um, but the average clinic could probably benefit from a virtual chief AI officer. Some, and it doesn't have to be, you know, that title, but somebody that understands business. So if you're looking for this, two things, don't hire somebody that's an AI expert if they don't know business, because they're not going to be able to help you connect the dots together.

There's so much in AI that's about programming and that's where a lot of these AI experts, and I say that in air quotes, really live. They live in the programming side. There's nothing wrong with being a programmer, but that doesn't instill that you mean that you know business. When you're looking for this, you're looking for a business executive level, a C -level executive who understands business, understands your industry, and also, like a chief information officer, understands IT technologies.

That CIO is generally not the one working in the data center. They're probably capable of it. That's not what they're doing. They're setting strategy and they're looking at the business and understanding how do you leverage technology to grow the business and to support the business. And that's what the chief AI officer does as well. They're looking at the business and figuring out how do we leverage AI to do those things we talked about upfront, save time, not just for one person, but for your entire team, improve profit margins. Why? Because we need to do that in today's economy.

And at the same time, how do we better serve our patients? Because if you can provide a better experience in the clinic down the street with a different sign, guess what? When people have a choice and they do, they're going to come to you instead. And that means your clinic's going to be busy while the other one's dead empty.

Patient Care Marketing Pros (27:11)
So I want you to pause this episode and I want you to hit the back 30 second button about two times and re -listen to everything that Jonathan just said there because he just gave you so many value bombs in that one little probably 45 second clip. That was huge. I can't wait to go back and listen to this just so I can repeat on that. That's huge. All right. So we're wrapping up the end of the episode and this is important for me to say as an agency, you have like

when we talk to our clinics, you have an opportunity where you can either do your own marketing, you can bring your marketing in -house, or you can outsource your marketing for a fraction of the cost, right? So that's our value proposition. Here's the thing with Jonathan Whitebeard strategies. You can go figure out AI, you can go discover.

It's fun by the way, I'm not going to lie to you. It's fun to discover the practical applications. I'm not telling you, you're not going to have a good time. Except when you say, can you please create an image of this pilot? Stop. I'll show you that Jonathan remind me and I'll show you that picture later. Cause that was so funny. It's disastrous. Anyway, you'll have a lot of fun doing it. I'm not even gonna lie to you, but here's the problem is this going to suck time right out of your calendar and out of your life. And.

Jonathan Mast (28:04)
It is.

I wanna see it.

Yeah.

Patient Care Marketing Pros (28:27)
You can hire in -house and you can bring on for 250 to $400 ,000 a year, an AI expert that comes in. They work exclusively for you. You don't need that. And you're hoping you made the right hire the first time so they don't wreck your business with AI that they didn't know what they were doing with. Or you can bring on somebody like Jonathan and Whitebeard strategies where they've fleshed out the software. They've looked at the practical application specifically for your business.

There's coaching side, there's workshop side, there's, I have to believe you have an online course as well. So Jonathan, I want to take just the next few minutes and I want you to talk about how you can help our listeners with AI.

Jonathan Mast (29:03)
Well, Nick, thank you. I wasn't expecting that opportunity. I was just hoping to add some value. But yeah, you're right. I mean, we offer a lot of different services. The best thing I can say is if you think and you're listening to this and you go, any of this makes sense, reach out and let's have a conversation. Let's chat. As Nick said, there's a lot of different things that my team and I do. It really depends on your business to what makes the most sense. The end of the day, we're here to help you achieve those same three objectives I've mentioned multiple times. Save time, improve your margins, make more money and

deliver more value to your patients. If that's of interest and you want to learn how to do it with AI, let's have a conversation. There's so many different ways it can happen. Like Nick said, there's courses, there's masterminds, there's direct consulting, there's outsourcing, but I don't know what makes the most sense for you or if any of it does. Sometimes it's just a matter of joining my free group on Facebook where we've got 50, oh no, I'm sorry, 60 ,000 other business people in there and learning how to do some prompts. That's fun too.

My wife always says, what are you doing? And she goes, what are you playing with? I'm working. She goes, you're playing with chat GPT. I go, yes, but it's my business now. So I'm not playing, I'm working honey.

Patient Care Marketing Pros (29:58)
See?

Right. I'm going to say it's a, you're that Facebook group. It's funny you say 60 ,000. Cause I remember what a month ago it was 30 ,000 to celebrate. We had 30 ,000 now we're at 60 ,000. I was one of the original members. When you first threw that up in our group, I went and joined immediately. Yeah.

Jonathan Mast (30:21)
Yeah, Nick was one of the first few hundred, yeah. As of the moment we're at 60 ,900 and some members. It just tells me 60 .9 thousand at the moment.

Patient Care Marketing Pros (30:31)
And you have to back out of that. And you don't have to answer this, you can if you want, but you have to ask the question, like, why do you think it's growing? Because it's

Jonathan Mast (30:39)
I think it's two factor. One, my goal here, Nick, you know me. My goal is to deliver value. I believe that if I deliver value, the business will grow. I'm not worried about that. It'll come through. And so I'm focused in there on doing just that. We try to teach people and business people and it's mainly business people in that group. It's designed for that. How to use AI prompts to do those three things we talked about. And that's our focus. We don't sell. We don't allow anybody else to sell. And the

The feedback I get from our new users is we love the fact that there's value here every single day and we love the fact that nobody in here is trying to sell us stuff at least not until the moderators catch them and kick them out.

Patient Care Marketing Pros (31:20)
I love it. Nice. Well, so I'm going to encourage you to go learn more about Jonathan and Whitebeard strategies. One, join the group. It's free to join the group and they're not going to sell you anything in that group. You can just go dip your toe in the water. And you want to know what's going on AI, that group will get you there. And you'll not know who anybody looks like because they all have dolly pictures. But Jonathan, if somebody wanted to get in touch with you directly, maybe they just want to pick your brain. I know for us, you did a value add where you...

Jonathan Mast (31:39)
Yeah.

Patient Care Marketing Pros (31:48)
created just a sample content to show us what it's like, whatever you want to offer. Now's your chance.

Jonathan Mast (31:53)
Well, if you're interested, you can reach me at whitebeardstrategies .com or even easier, just remember my name, Jonathan Mast. Jonathanmast .com slash Linktree. There's links there to the Facebook group. There's links to book time to talk to me on the phone. I don't charge for initial calls or anything like that. Just reach out and let's have a conversation and let's see what we can do to add value to your life. I've got a lot of different things I do, but let's focus on what makes the most sense for you and if I can add any value or not.

Patient Care Marketing Pros (32:22)
And to our listeners that don't have a chance to look online to watch the video, he has a Santa Claus level white beard. So it is complete, like, which means you cannot shave it. Cause it.

Jonathan Mast (32:27)
Yes.

Yeah, I know. I told my wife the great news of the new brand now. I've had the beard for about six years. Started growing it when my granddaughter was born and she's six. And now that we have the brand, it's not going anywhere.

Patient Care Marketing Pros (32:45)
That's awesome. Oh, now it's balled in. Well, listen, Jonathan, you've been a good friend, man. We appreciate you being on the podcast. We appreciate you just having a relationship with us as an agency and the value that you brought to our listeners today. I love it. So thanks for being on any parting words.

Jonathan Mast (33:01)
Everybody make it a great day and thank you, Nick, Michael, for having me on. I'm so grateful.

Patient Care Marketing Pros (33:07)
We hope to have you on again soon. Thanks for joining us, Jonathan. Y 'all go out and make it a great week. We'll talk to you soon.

Jonathan Mast (33:09)
Sounds good.