Southern Immediate Care
SERVICES: SEO, Google Ads, Facebook Ads, Website Design & Development
About
Southern Immediate Care is a healthcare provider dedicated to delivering high-quality, timely, and efficient care to patients in Alabama. Their team of well-trained and experienced medical professionals offers a wide range of services, from treating minor illnesses and injuries to addressing more serious medical issues, as well as providing preventive care services such as physicals and immunizations. The staff at Southern Immediate Care believes in treating every patient with respect, compassion, and a friendly, welcoming attitude. They take the time to understand each patient's individual needs and help them make informed decisions about their healthcare. Southern Immediate Care takes pride in serving the people of Alabama and creating a safe, comfortable, and family-friendly environment for all their patients and their families.
The Challenge
Southern Immediate Care had opened a new location in Chelsea, and competitors soon followed suit, establishing their own centers nearby. Additionally, they acquired an existing urgent care facility in Hoover, with the goal of increasing patient numbers in this densely populated area. To achieve this, they aimed to enhance their patient load through targeted digital marketing. Alongside lead generation, they sought to bolster their brand presence on social media, fostering a stronger connection with the local community.
The Strategy We Implemented
To address the objectives set by Southern Immediate Care, we implemented a comprehensive digital marketing strategy that leveraged website development, search engine optimization (SEO), Google Business Profiles (GBPs), and Google Ads campaigns to enhance visibility, patient volume, and community engagement.
Website Development: We designed and launched a new, user-friendly website for Southern Immediate Care, optimized to provide an exceptional user experience and easy access to information about our services.
Google Business Profiles (GBPs): We created and optimized new Google Business Profiles for each location, enhancing local search visibility and ensuring accurate information across all listings.
Search Engine Optimization (SEO): We implemented a comprehensive SEO strategy, targeting specific urgent care-related keywords to increase local visibility. By optimizing website content and metadata, we ensured Southern Immediate Care appeared prominently in search results when potential patients searched for urgent care services.
Google Ads Campaigns: We developed Google Ads campaigns with clear and intentional calls to action tailored for the local communities. These campaigns were designed to be highly relevant and engaging, ensuring that when residents needed urgent care, our ads provided them with the necessary information and motivation to choose our services.
Facebook Ads: We launched targeted Facebook Ads to reach a wider audience and drive engagement. These ads were crafted to resonate with the community, highlighting our services and encouraging potential patients to visit our new locations.
The Results
Opened new locations in Homewood, Stringfellow, Helena, Forestdale, Valleydale, and Lakeshore within a year
3,241 Calls - Over 3 Months
15 top keywords ranked #1 on Google
In the Map 3 Pack across all locations