Lani City Medical
SERVICES: SEO, Google Ads, Website Design & Development
About
Recognizing a significant void in credible urgent care centers, Dr. Lalwani and Dr. Khemlani, with extensive experience in primary and urgent care settings, founded Lani City Medical to provide consistent, efficient, and honest healthcare for both urgent and primary care needs. Through their work in outpatient and hospital medicine, they identified a gap between patient medical needs and available urgent care resources. Lani City Medical bridges this gap, offering healthcare grounded in evidence-based medicine, accessibility, and empathy. The dedicated team delivers high-quality, compassionate care, guided by principles of honesty, innovation, and teamwork. At Lani City Medical, patients receive thorough medical care with respect and empathy, while the team continuously innovates to meet evolving medical standards and ensure exceptional patient experiences.
The Challenge
Lani City was facing significant challenges with their outdated website and a struggle to attract new clients. Their existing digital presence was insufficient to compete effectively in the market, and they needed a comprehensive overhaul to enhance their visibility and appeal. The primary goal was to redesign their website to be more modern, user-friendly, and optimized for search engines. Additionally, they sought to implement strategies that would drive new client acquisition and strengthen their overall brand presence, making a more substantial impact in their community.
The Strategy We Implemented
To address the objectives set by Lani City Medical, we implemented a comprehensive digital marketing strategy that leveraged search engine optimization (SEO), Google Ads campaigns, and website design and development to enhance visibility, attract new patients, and strengthen community engagement..
Search Engine Optimization (SEO): We targeted specific urgent care-related keywords to increase local visibility. By optimizing website content and metadata, we ensured that Lani City Medical appeared prominently in search results when potential patients searched for urgent care services in their area.
Google Ads Campaigns: We developed Google Ads campaigns with clear and intentional calls to action tailored for the local community. These campaigns were highly relevant and engaging, ensuring that when residents needed urgent care, our ads provided them with the necessary information and motivation to choose Lani City Medical's services.
Website Design & Development: We designed and launched a new, user-friendly website for Lani City Medical. The site was optimized to provide an exceptional user experience and easy access to information about their services, ensuring patients could effortlessly navigate and find the information they needed.
The Results
232 Leads (Google Ads and SEO) - Over 3 months
10,000 Impressions on Google Ads
$9 per conversion/CPC $2
80% of Website traffic comes from Google Ads and SEO
New, Optimized Website