Birmingham Wellness Massage
SERVICES: Google Ads, SEO, Website Design, Development, and Monthly Support
About
Birmingham Wellness Massage was founded in 2015 and has quickly become the go-to massage therapist in Birmingham. With two locations and the ability to offer home massages and chair massages for businesses, there’s something for everyone. Beyond massages, they are very involved in health and wellness networks throughout Birmingham.
The Challenge
As a rapidly expanding company with multiple locations and a team of skilled massage therapists, they depend on a consistent influx of both new and returning patients from the community to sustain and grow their business.
The Strategy We Implemented
To address the objectives set by Birmingham Wellness Massage, we implemented a comprehensive digital marketing strategy that leveraged search engine optimization (SEO) and targeted ad campaigns to enhance local visibility and community engagement.
Search Engine Optimization (SEO): We built the foundation for long-term success to ensure that residents in the local community find Birmingham Wellness Massage when searching for a variety of keywords on Google. This involved optimizing website content and metadata to improve search rankings and visibility.
Targeted Ad Campaigns: We utilized highly intentional ad campaigns to increase community awareness during location moves and to boost gift certificate sales around major holidays. These campaigns were strategically designed to engage the local audience and drive traffic to the business during key times.
The Results
Birmingham Wellness Massage was ranked in the top 3 spots for over 100 keywords in local Google searches.
They were able to expand into other locations.