AFC Sugar Land
SERVICES: Google Ads
About
AFC Sugar Land is a locally owned and operated provider of urgent care, occupational medicine, and other non-emergency healthcare services. The facility features a high-tech, high-touch approach, including digital x-rays, state-of-the-art diagnostics, and electronic medical records. The clinic is open during the week and weekends, with no appointments necessary. AFC Sugar Land helps families live life uninterrupted. For those in need of medical care for a non-life-threatening illness or injury, the clinic offers urgent care for patients of all ages, staffed by dedicated medical professionals committed to ensuring health and overall well-being.
The Challenge
The owner of AFC Urgent Care approached us after a challenging 12 months since opening. Despite investing an average of $7,000 per month in PPC, Google My Business optimization, and SEO, the clinic was struggling to reach a higher number of patients. During the winter, the clinic reached up to 22 patients per day (ppd) on average, but recently, this number dropped to around 12-13 ppd in March, despite spending close to $10,000 on PPC. The owner felt stuck, believing they had tried every strategy without significant results. Although the clinic boasted a fantastic location, a 4.9 rating, and 291 reviews, the competition in the area was tough to break through. Additionally, the owner actively participated in every community event, but was still disappointed with the clinic's performance and questioned how long it would take to build up a steady patient volume.
The Strategy We Implemented
To address the objectives set by AFC Sugar Land, we implemented a comprehensive digital marketing strategy that leveraged Google Ads to enhance visibility, attract new patients, and improve overall campaign performance.
Google Ads Campaigns: After gaining view access and reviewing the existing account, we identified that the cost per conversion was high and many assets were not set up optimally. Our team conducted an in-depth analysis and determined that a fresh start was necessary to achieve the desired results. We developed a new Google Ads campaign with highly targeted ads and clear calls to action. By optimizing ad copy, keywords, and targeting parameters, we ensured that AFC Sugar Land's ads were relevant and engaging, effectively reaching potential patients in the local area. This new approach significantly improved performance, reduced costs per conversion, and drove more traffic to the clinic.
The Results
Generated 169 leads in May
Achieved the highest patient day on record with 47 patients in a single day
Maintained a cost per conversion of just $9 in under two months
Successfully targeted desired specific services, personalized to the clinic's unique offerings