Your Kid's Urgent Care
SERVICES: SEO, Google Ads, Website Design
About
Your Kid’s Urgent Care, formerly known as Evening Pediatrics Urgent Care, was founded in 2007 by Michael Cibran, with the desire to provide after-hours medical care, without the expense of the Emergency Room. With their six locations, Your Kid's Urgent Care aims at creating a calm and soothing environment while providing exceptional care to infants, children, and adolescents when their primary care physician’s office may be closed or unavailable.
Your Kid's Urgent Care serves as the intermediary between a child’s primary care physician and the Emergency Room. When children get sick after-hours or on holidays, parents shouldn’t have to make the troublesome decision of either going to the Emergency Room or doing nothing. Your Kid’s Urgent Care offers these families some middle ground.
The Challenge
Our challenge was to increase the rankings and visibility of Your Kid's Urgent Care, which specializes in pediatric care. The local market was already dominated by long-established competitors, and the community needed to be educated on the unique benefits and specialized services provided by our pediatric-focused urgent care.
The Strategy We Implemented
To address the objectives set by Your Kid's Urgent Care, we implemented a comprehensive digital marketing strategy that leveraged website development, search engine optimization (SEO), and Google Ads to enhance visibility, patient volume, and community engagement across multiple locations.
Pediatric-Themed Website Development: We built a website that is fun and themed specifically for a pediatric urgent care. The design and content were crafted to be engaging and comforting for both children and parents, ensuring a positive user experience that reflects the clinic’s friendly and caring environment.
Multi-Location SEO Strategy: To increase rankings for all urgent care locations, we focused on optimizing for symptoms and "urgent care near me" searches. This involved creating relevant content, optimizing metadata, and implementing a strategic link-building plan. Our efforts aimed to position Your Kid's Urgent Care prominently in local search results.
Google Ads Campaign: To supplement leads until our SEO efforts resulted in first-page rankings, we implemented a targeted Google Ads campaign. This campaign was designed to drive immediate traffic and conversions by targeting keywords and audiences most likely to seek pediatric urgent care services. Through this approach, we ensured a steady flow of new patients while building long-term organic visibility.
The Results
38% increase in patient load
45% increase in call volume
115% increase in website traffic