LoneStar Urgent Care
SERVICES: SEO, Google Ads, Facebook Ads, Social Media Management
About
LoneStar Urgent Care was started by two young clinicians who met in the urgent care industry and saw an opportunity to disrupt it. The founders saw firsthand how people cringe when they sit in dingy waiting rooms all day or how frustrated people get when they’re already in pain – and greeted at a front desk with zero empathy. Throw in a 5 minute overly rushed visit with a physician, and most leave wondering what “care” they even received in the first place. When care lacks compassion, empathy, reliability and efficiency, people lose faith in their providers. LoneStar Urgent Care believes in a different type of care and calls it the LoneStar Way. It describes the Texas pride they take in their work as they give patients the compassion they deserve.
The Challenge
LoneStar Urgent Care became our client even before opening their first location, starting from a blank slate with no digital presence. Despite this, they had a clear and ambitious vision for their brand and its impact on the community. However, realizing this vision required significant support to establish a strong digital footprint and effectively compete with multiple longstanding urgent care facilities in the area. They needed comprehensive digital marketing expertise to transform their vision into reality and to make a meaningful connection with the local community.
The Strategy We Implemented
To address the objectives set by LoneStar Urgent Care, we implemented a comprehensive digital marketing strategy that leveraged search engine optimization (SEO) and various ad campaigns to enhance visibility, awareness, and community engagement.
Search Engine Optimization (SEO): We targeted specific urgent care-related keywords to increase local visibility. By optimizing the website content and metadata, we ensured that the clinic appeared prominently in search results when potential patients searched for urgent care services in the area.
Google Ads Search Campaigns: We created search campaigns with clear and intentional calls to action tailored for the Corpus Christi community. These campaigns were designed to be highly relevant and engaging, ensuring that when residents needed urgent care, our ads provided them with the necessary information and motivation to choose our services.
Google Ads and Facebook Ads Display Campaigns: To increase brand awareness as a new company, we launched display campaigns on both Google Ads and Facebook Ads platforms. These campaigns featured eye-catching visuals and messages to introduce LoneStar Urgent Care to the local community, building recognition and trust.
Social Media Management: We managed the clinic’s social media profiles to build credibility and foster connections with the local community. Through consistent posting, community engagement, and responding to inquiries, we established a strong online presence that reinforced the clinic's commitment to providing exceptional urgent care services.
The Results
Over 200 new patient leads monthly
Under $4 cost per conversion
Ranked in the map pack for top keywords like, ‘urgent care corpus christi, tx’
LoneStar Urgent Care was able to get off to a fast and very successful start and have become a part of the community quickly with the help of our digital marketing efforts